Built for Law Firms Brands That Have Outgrown Their Last Web Design Agency.
Most lose enquiries to poor website design. We build sites that convert visitors into case leads—without burning through your Google Ads budget.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Birmingham law firms is a different game.
We’ve run Web Design here. We know what it takes.
68,000 Birmingham law firms compete for the same clients online
Birmingham's legal market is fragmented across Digbeth, Brindleyplace and beyond, with competing firms spending £2,400+ monthly on digital tactics that aren't integrated. Law firms here face a unique double squeeze: high CPCs on Google Ads (eating 40–60% of digital budgets) combined with websites that fail to convert the traffic they do buy. Local SEO is the second-highest service demand in the region, yet most legal websites rank below generalist competitors because conversion design is missing entirely. The firms winning are those with integrated web design + SEO + ad optimisation—a rare combination in Birmingham's legal sector.
The 3 places Birmingham law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending £3,200/month on Google Ads but converting at only 1.2%. Cost per qualified enquiry was £267. They ranked on page 3 for 'employment solicitors Birmingham' despite strong credentials. Website was 4 years old, not mobile-optimised, and offered no clear differentiation from competitors.
Redesigned site around a 'free consultation + case assessment' value prop with dedicated landing pages for unfair dismissal, discrimination, and contractual disputes—each optimised for local search and Google Ads.
— Sarah M.
Senior Partner
Read the full case study →BEFORE → AFTER
Cost Per Enquiry · BEFORE
£267
Cost Per Enquiry · AFTER
£128
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll see your cost-per-enquiry drop 50–70%, local search rankings improve 2–4 positions, and website conversion rate climb from sub-2% to 4–7%. By month 6, you'll be generating 40–120% more qualified case enquiries from the same or lower digital spend.
Audit & Strategy
We analyse your current website performance, competitor positioning, and local search visibility. We review your Google Ads data to identify where traffic is leaking and why. For Birmingham law firms, this includes local citation audit (Google Business, Yell, Legal directories) and content gap analysis.
Design & Messaging
We redesign your website from the ground up with conversion psychology at the core. Every page guides visitors toward an enquiry. We test messaging against your top 3 practice areas and create case-specific landing pages (family law, employment, commercial, etc.) that rank locally and convert.
Build & Optimise
We build your site on a performance-first platform optimised for Core Web Vitals and local SEO. We integrate schema markup for law firm services, embed trust signals (testimonials, credentials, case outcomes), and set up conversion tracking across all channels—Google Ads, organic, phone calls, form submissions.
Launch & Local SEO
We launch your new site and immediately execute the local SEO strategy: audit and optimise your Google Business profile, submit citations to legal directories and local Birmingham business databases, build internal linking structure, and create location-specific content (Digbeth office? Brindleyplace? We optimise for both).
Scale & Refine
We monitor conversion data weekly and refine your Google Ads campaigns against your new, high-converting landing pages. We identify top-performing practice areas and scale spend there. We continuously test and improve on-page elements (CTAs, testimonials, form fields) based on real visitor behaviour.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham law firms brand
The median law firms client after 6 months
A free, customised audit of your website's conversion performance, local search visibility, and competitive positioning. See exactly where you're losing enquiries—and how to fix it.
Median result across 12 law firms Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does a law firm website typically cost?
Our web design projects for law firms range from £8,500 for a straightforward rebuild to £16,000+ for complex multi-location practices with custom features. Investment depends on scope, number of service pages, and integrations (CRM, appointment booking, etc.). Most Birmingham law firms we work with invest between £9,500–£13,500. We always provide a fixed quote upfront; no surprises.
Will this help with local rankings for 'solicitors near me' searches?
Yes. Local SEO is built into our process. We optimise your Google Business profile, build local citations, add location-specific content, and implement schema markup for your service areas. Our clients typically see 2–4 position improvements in local search within 4–6 months. The new website is the foundation; we layer in SEO strategy immediately after launch.
How is this different from a DIY WordPress site or a cheap template builder?
Template builders prioritise aesthetics and ease-of-use; they're not built for conversion or legal compliance. Our designs are custom-built around your specific practice areas, conversion psychology, and local search optimisation. We integrate CRM connections, call tracking, form analytics, and multi-step nurture flows—none of which work well in DIY platforms. Most importantly: we measure success in enquiries, not design awards. A £2,000 template site that generates 0 leads costs you far more than a £12,000 conversion-optimised site that generates 8–12 qualified enquiries per month.
Can you help with Google Ads as well?
Yes. After your website launches, we recommend a 90-day Google Ads optimisation sprint. We restructure campaigns around your new landing pages, tighten audience targeting to Birmingham/local areas, improve ad copy, and test bid strategies. Most clients see 40–70% lower cost-per-lead once we align ads with conversion-optimised pages. Google Ads optimisation is often included in our post-launch service package.
How long before I see results?
The website itself goes live in 12–16 weeks. You'll see improvements in conversion rate within the first 4 weeks (we optimise based on real visitor data). Local search rankings typically improve 2–4 positions by month 4–6. If you run Google Ads, cost-per-enquiry often improves within 30 days of the new site going live. Organic traffic growth is gradual: expect noticeable improvement by month 3–4.
FREE · NO COMMITMENT · 48HR TURNAROUND
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