Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
Manchester law firms waste £850+ monthly on misaligned paid campaigns. We fix the targeting, messaging, and conversion path.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Manchester law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad budget is leaking. Let's plug it.
Manchester's legal market is hyper-competitive. You're competing against 75,000+ SMBs for the same high-intent keywords, and CPCs on Google Ads routinely exceed £12–£18 per click. Most firms don't optimise landing pages for case enquiries—they send traffic to generic homepages. The best-performing law firms in the region treat paid marketing as a conversion machine, not a brand-awareness play. That's the gap we close.
The 3 places Manchester law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They were competing on generic terms like 'solicitor Manchester,' paying £18–£22 per click. Their website had no divorce-specific pages. Conversion rate was 0.6%. Monthly enquiries: 8–10, with poor case quality.
Isolated high-intent keywords ('divorce solicitor Manchester North,' 'family law mediation Spinningfields') with estimated 200+ searches/month and CPCs 40% lower than broad terms.
— Sarah M.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly Case Enquiries · BEFORE
8–10
Monthly Case Enquiries · AFTER
22–26
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll have a paid marketing engine that turns clicks into case enquiries reliably. Most firms see CPL drop 50–65%, conversion rate triple, and ad spend ROI climb to 4:1 or higher. Your profit margin expands because every pound works harder.
Audit & Strategy
We analyse your current paid campaigns, website, and competitor landscape across Manchester. We identify which case types (criminal, family, personal injury, etc.) have the highest search demand and lowest CPCs. We map your ideal client profile and the exact keywords they use when they need you most.
Landing Page Rebuild
We build or redesign landing pages for your top 3–5 case types. Each page isolates one enquiry intent (e.g. 'Personal Injury Solicitors' or 'Family Law – Divorce'), includes social proof, clear CTAs, and mobile-first conversion paths. No generic homepage bounces.
Campaign Restructure
We reorganise your Google Ads account by case type and intent level. We build keyword clusters, write high-intent ad copy (no fluff), set up negative keywords to cut wasted spend, and implement bid automation tied to conversion value. We also activate LinkedIn campaigns for B2B referral sources.
Testing & Optimisation
We launch A/B tests across ad copy, landing page headlines, CTAs, and form fields. We monitor Quality Score, CPL, and conversion rate daily. We pivot budget to top-performing case types and pause under-performers. This is iterative—we optimise weekly based on real data.
Scale & Monitor
Once CPL and conversion rate are optimised, we increase ad spend strategically to capture more of the high-intent market in Manchester. We continue testing new keywords, audiences, and messaging. Your feedback loop is built in—we report on every pound and dollar.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester law firms brand
The median law firms client after 6 months
Get a no-obligation breakdown of your current ad spend, landing page performance, and competitor tactics. We'll identify at least 2–3 quick wins you can implement immediately and quantify your profit opportunity.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Quick wins (bid optimisation, negative keywords, Quality Score improvements) show in 2–3 weeks. Meaningful CPL reduction and conversion rate uplift: 6–8 weeks. Full funnel optimisation (landing pages + audience testing): 12 weeks. Most clients see 30–40% improvement in metrics by month 3.
What if our landing page is already good?
We audit it. If it's genuinely converting at 4%+, we focus on keyword strategy and bid optimisation instead. However, 9 in 10 law firm websites we audit have major conversion barriers (slow load, unclear CTAs, no trust signals, generic copy). We identify what's holding you back and fix it.
Do you manage our Google Ads account, or just advise?
We manage it end-to-end. We restructure the account, write ads, set bids, build landing pages, and optimise weekly. You own the account and can audit everything. We report daily via dashboard and meet monthly to discuss strategy and budget allocation.
What's the minimum monthly ad spend to work with you?
£1,500. Below that, budget is usually too thin to test properly or fund landing page improvements. If you're under £1,500/month, we recommend auditing your current spend first—we can often find 20–30% savings in misallocated budget.
How do you measure success?
By Cost Per Lead, conversion rate, and—most importantly—Cost Per Retained Case. We track every enquiry through to case status. We also monitor ad spend ROI (revenue generated ÷ ad spend). Monthly reports show trends, case quality, and pipeline health.
FREE · NO COMMITMENT · 48HR TURNAROUND