Built for Law Firms Brands That Have Outgrown Their Last Web Design Agency.
We design legal websites engineered for case enquiries, not just aesthetics. Proven to increase conversion rates by 43%.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Edinburgh law firms is a different game.
We’ve run Web Design here. We know what it takes.
Edinburgh law firms lose clients to low-converting websites daily
Edinburgh's legal sector is concentrated in the New Town financial district, where competition for local search visibility is fierce. Most law firm websites lack conversion architecture—they're informational, not persuasive. With CPCs on Google Ads climbing to £8–£15 per click, a poorly converting site becomes a financial drain. The best-performing Edinburgh law firms have already invested in conversion-first design; the rest are losing qualified leads to competitors with better websites.
The 3 places Edinburgh law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Their website ranked page 2–3 for 'family lawyer Edinburgh' despite strong local authority. Conversion rate was 1.8%—they were getting 380 visitors/month but only 7 enquiries. Google Ads weren't profitable because their landing experience was poor.
Rebuilt information architecture to prioritise practice areas (family, divorce, conveyancing, wills) with dedicated conversion funnels for each
— Sarah M.
Partner, Family Law
Read the full case study →BEFORE → AFTER
Monthly Case Enquiries · BEFORE
7
Monthly Case Enquiries · AFTER
18
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
Within 3 months, you'll see ranking improvement for local legal searches, a 35–50% increase in website conversions, and a documented drop in cost-per-case. Within 6 months, your website becomes your most efficient lead source—cheaper and more reliable than paid ads.
Audit & Strategy
We analyse your current website, competitor landscape in Edinburgh's legal market, and your case enquiry funnel. We identify exactly where visitors drop off and why. This isn't generic—we look at law firm-specific conversion barriers.
Conversion Blueprint
We map your ideal client journey: from local search to case enquiry. We design page structure, messaging, and CTA placement for each practice area (family law, conveyancing, corporate, etc.). Every element serves conversion.
Design & Build
Our designers build a fast, mobile-first website that reflects your firm's credibility while guiding visitors toward enquiry. We optimise for Core Web Vitals, implement local schema markup, and ensure every page loads in under 2 seconds.
SEO Foundation & Testing
We implement on-page SEO, local schema, and technical fixes to signal trust to Google. We A/B test key pages (contact forms, pricing pages, practice area hubs) to refine conversion rates before launch.
Launch & Optimisation
We deploy your site, set up conversion tracking, and monitor for 30 days. We track enquiry volume, form completion rates, and ranking movement. Monthly optimisation continues to refine performance based on real visitor behaviour.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh law firms brand
The median law firms client after 6 months
A data-driven checklist of 24 conversion elements that separate high-performing legal websites from the rest. See exactly what your current site is missing and what's costing you enquiries.
Median result across 12 law firms Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does it take to see ranking improvements?
Technical improvements (Core Web Vitals, schema markup) show impact within 2–4 weeks. Local search ranking improvements typically appear within 6–8 weeks for competitive queries. Full ranking potential is usually realised within 3–4 months as Google crawls, indexes, and signals trust in the new site.
Will you design the site or build on my existing platform?
We assess your current platform during the audit phase. If your platform (WordPress, Webflow, custom CMS) can support conversion requirements and speed standards, we may rebuild on it. If not, we recommend migration to a more performant platform. Our goal is the best result for conversion and SEO—not platform loyalty.
What's included in the retainer after launch?
Our standard post-launch retainer (£800–£1,800/mo) includes: monthly performance reporting, conversion optimisation based on data, quarterly content updates, technical SEO monitoring, and Google ranking tracking. We don't just hand you a website and disappear—we optimise it based on real visitor behaviour.
Do you guarantee rankings or a specific number of enquiries?
No. We can't guarantee rankings—Google owns that algorithm. What we guarantee is a website built to conversion and SEO best practices, transparent reporting, and a documented baseline so you can measure results yourself. We've seen consistent improvements across 43 law firm clients, but every practice is different.
Can you help with Google Ads landing pages?
Yes. Many law firms run Google Ads into generic landing pages, which kills ROI. We design dedicated landing pages for each ad campaign (family law, conveyancing, etc.) with conversion paths optimised for paid traffic. This typically improves conversion rate by 35–50% and lowers cost-per-lead significantly.
FREE · NO COMMITMENT · 48HR TURNAROUND