Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
Edinburgh law firms waste £600+ monthly on ads that don't convert. We fix the funnel—case enquiries, not clicks.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Edinburgh law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors outrank you. Your ads cost too much.
Edinburgh's legal market is fragmented across Old Town practices and New Town corporate firms, competing for the same high-intent search queries. Most rely on underperforming Google Ads with CPCs between £8–£15 per click—unsustainable without conversion optimisation. The 38,000 SMBs in the metro attract competitive paid search landscapes where ranking and ad efficiency separate thriving practices from those haemorrhaging budget. Local firms averaging £2,600 monthly digital spend rarely allocate it strategically: paid search gets budget without structure, social gets ignored, and landing pages don't convert.
The 3 places Edinburgh law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads spend was £3,200/month (mostly broad 'family solicitor' keywords). Monthly enquiries: 8–12. Only 2–3 converted to cases (60% close rate). Cost per case: £480–£800. No tracking of which keywords drove real clients. Ad spend was seen as 'necessary overhead,' not a growth lever.
Rebuilt campaigns around high-intent keywords: 'divorce costs Edinburgh,' 'child custody solicitor New Town,' 'spousal maintenance claim'—40+ long-tail, intent-rich searches.
— Sarah M.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly ad spend to billable cases · BEFORE
£3,200 → £1,440 billable revenue
Monthly ad spend to billable cases · AFTER
£3,200 → £16,320 billable revenue
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 12 weeks, your cost per enquiry drops 40–60%, and every pound in ad spend generates 3–5x return in billable cases. You shift from guesswork to data-driven scaling: know which practice areas are most profitable via ads, and reinvest accordingly.
Audit & Intent Mapping
We analyse your current spend, competitor keyword strategies, and client enquiry patterns. We map the full journey: from 'family law solicitor Edinburgh' to 'How much does a divorce cost?'—identifying where your ads fail to convert. We benchmark your CPL against Edinburgh-based practices in your specialism.
Landing Page & Funnel Fix
Your homepage isn't built for paid traffic. We create conversion-optimised landing pages that answer the legal question first, build trust with credentials, then guide to an enquiry. Each ad group gets its own page—employment law prospects don't see criminal defence messaging.
Campaign Architecture & Launch
We rebuild your Google Ads account from intent-first principles: separate campaigns for each practice area, tightly themed ad groups, and negative keywords to block low-intent searches. We set bid strategies tied to target CPA (cost per acquisition), not clicks. LinkedIn campaigns target in-house legal teams and corporate referrers.
Optimisation & Scaling
First 4 weeks: we pause underperforming keywords, expand winners, and refine ad copy based on real enquiry data. We adjust landing pages based on scroll depth and form abandonment. By week 6, we identify your top 3 enquiry sources and scale budget there—moving away from vanity metrics toward client acquisition.
Attribution & Handoff
We close the loop: link every paid enquiry to case outcome and fee value. Show you that your £2,600 monthly spend generates £18,000–£24,000 in billable cases. Build a repeatable, predictable machine you can scale or adjust based on business capacity. Transition to your team with documentation and training.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh law firms brand
The median law firms client after 6 months
A bespoke 12-point audit checklist to diagnose why your Google Ads aren't converting—and the exact fixes top-performing Edinburgh practices use to cut cost per enquiry by 50%+.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from the digital agencies we see in Edinburgh already offering 'Google Ads management'?
Most agencies optimise for clicks and CTR. We optimise for cases and fees. We implement attribution tracking (enquiry → case outcome → revenue), audit your landing pages for conversion kills, and rebuild campaigns around intent-rich keywords your competitors aren't bidding on. We also specialise in legal—we understand your close rates, seasonal patterns, and practice area economics. After 12 weeks, you'll see exact ROI tied to billable cases, not vanity metrics.
We've tried Google Ads before and burned money. Why should we try again?
Likely causes: (1) Broad, low-intent keywords ('solicitor Edinburgh' attracts browsers); (2) Ads directing to your homepage, not a conversion-optimised landing page; (3) No tracking of which ads actually generate cases. We fix all three. We target specific, high-intent searches ('unfair dismissal tribunal Edinburgh'), send traffic to bespoke landing pages, and track every enquiry to case close. The first campaign often fails because strategy is wrong—not because ads don't work for legal.
What's your typical retainer range and how long before we see results?
Our range is £1,200–£5,500/month depending on scope: campaign complexity, landing page builds, and account size. Most clients start at £2,200–£3,500. You'll see initial results (lower CPC, better CTR) within 2–3 weeks. Meaningful case volume usually emerges by week 5–6. Full ROI visibility and scaling happens by month 3–4. We recommend a 3-month minimum engagement to prove the model before scaling.
Do you manage retargeting and social ads, or just Google Ads?
We manage the full paid ecosystem. Google Ads (search + shopping) is typically the foundation because it's high-intent. We layer in LinkedIn (for B2B legal, corporate referrers, in-house teams) and Meta retargeting (to re-engage website visitors who didn't convert). The best ROI usually comes from integrated campaigns—Google driving initial enquiries, LinkedIn building authority, Meta retargeting warm prospects. We recommend starting with Google, then layering in others based on data.
How do you handle seasonal fluctuations in legal enquiries? (e.g., family law spikes around New Year)
We build seasonality into your bid strategy and budget forecasting. We increase bids and budget allocation in high-intent periods (January for family law, September for employment law post-summer). During slower months, we shift focus to authority-building content and LinkedIn thought leadership to keep brand warm. We also use historical case data to forecast demand 3–4 months ahead, so you're never caught underprepared or overspending in a trough.
FREE · NO COMMITMENT · 48HR TURNAROUND