Built for Ecommerce Brands That Have Outgrown Their Last Social Media Agency.
Most local retailers spend £1,800/month on ads but see poor ROAS. We fix that with community-first content strategy.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Sheffield ecommerce is a different game.
We’ve run Social Media here. We know what it takes.
Your Sheffield ecommerce store needs social selling, not just followers.
Sheffield's 28,000 SMBs in retail, advanced manufacturing, and healthcare are collectively underspending on social commerce—the fastest-growing channel for product discovery. Most rely on outdated Meta and Google Shopping tactics without retargeting layers or authentic community engagement. Local businesses average just 2.1% conversion rates on social traffic because they're posting, not selling. The window to own your category on Instagram, TikTok, and Facebook is open right now.
The 3 places Sheffield ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competitors in the city centre were outspending on Google Ads; this client had no social strategy and relied entirely on email. Cart abandonment was 24%, and 60% of social followers were inactive.
Launched TikTok + Instagram Reels strategy centred on product origin stories and fit education—not just 'buy now' messaging.
— Sarah M.
Founder & Managing Director
Read the full case study →BEFORE → AFTER
Monthly Social Revenue · BEFORE
£4,200
Monthly Social Revenue · AFTER
£18,500
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your social media channels are a predictable revenue stream, not a content sink. You'll own a community of repeat buyers, recover 25–35% of abandoned carts, and achieve ROAS of 4:1 or higher—turning your £1,800/month budget into £7,200+ in attributed revenue.
Audit & Insight Discovery
We review your current social presence, ad accounts, and Google Analytics to identify where customers drop off. We analyse competitor benchmarks in Sheffield's retail sector and map your unique positioning. This is not a surface-level review—we trace the full funnel from impression to repeat purchase.
Strategy & Channel Planning
We build a 6-month content and paid media roadmap tailored to your product category and budget. We identify which platforms (Instagram, TikTok, Facebook) will drive the highest ROAS and set realistic growth targets. Every channel decision is backed by your historical data and Sheffield market benchmarks.
Content Production & Creative
Our team creates authentic, scroll-stopping content: product Reels, user-generated content amplification, behind-the-scenes stories, and educational posts that build community. We don't overload you—quality over volume. Each piece is tested on your audience before scaling spend.
Paid Campaign Setup & Optimisation
We launch and scale campaigns across Meta (Instagram, Facebook) and TikTok, focusing on pixel tracking, audience segmentation, and retargeting workflows. We test creative, landing pages, and bidding strategies weekly. Your ROAS becomes the north star metric we obsess over.
Community & Conversion Optimisation
We manage DMs, respond to comments, and nurture your community into repeat buyers. We build retargeting sequences (email + SMS + ads) to recover abandoned carts and drive second purchases. Community isn't passive—it's a sales engine.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Sheffield ecommerce brand
The median ecommerce client after 6 months
See exactly how your social ROAS compares to other Sheffield retailers in your category. Includes benchmarks for Meta, TikTok, and Google Shopping—plus 3 quick wins you can implement this week.
Median result across 12 ecommerce Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results from social media marketing?
First wins (pixel setup, audience alignment, retargeting gains) show in 2–3 weeks. Meaningful revenue growth (3:1+ ROAS) typically emerges by week 8–12. By month 6, most clients see 4:1 ROAS and a fully optimized funnel. Patience compounds—early decisions on creative and audience quality determine month 6 performance.
Do you manage our social accounts day-to-day, or just run ads?
Both. We handle content creation (40–60 pieces monthly), organic posting, community management (DMs, comments), and paid campaigns. Think of us as your in-house social team without the overhead. You're not paying for multiple hires—you're scaling with a fractional team.
What's the minimum monthly budget to work with Omakaase?
We typically work with clients on retainers of £900–£3,500/month, depending on scope. This includes strategy, content, community, and paid media management. Paid ad spend is separate (we recommend £500–£2,000/month to start). We're transparent about costs—no hidden fees.
How do you measure success? What metrics matter?
We obsess over three things: ROAS (revenue per £1 spent), cost per acquisition, and repeat customer rate. Secondary metrics like engagement and reach matter only if they move revenue. You'll get weekly dashboards showing attributed revenue, campaign performance, and actionable optimizations. No vanity metrics.
What if we're already working with another agency?
No problem. We can audit your current setup, identify gaps, and either improve it or take over selectively (e.g., just paid media or just content). We've inherited many accounts from agencies that weren't focused on revenue. Transparency and clean handovers are standard.
FREE · NO COMMITMENT · 48HR TURNAROUND