Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
Sheffield ecommerce businesses waste £340+ monthly on underperforming ads. We fix the funnel—from search to checkout.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Sheffield ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget is leaking. We'll plug it.
Sheffield's ecommerce sector spans advanced manufacturing resellers, healthcare suppliers, and direct-to-consumer retailers competing for the same audiences. Most are spending £1,800/month across Google and Meta but seeing ROAS below 2:1 because their retargeting and product feed strategies are outdated. The market is cost-sensitive but data-hungry: businesses here understand ROI and won't tolerate guesswork. Winners in Sheffield ecommerce are those who combine laser-focused audience segmentation with continuous creative testing—and most agencies here aren't doing that.
The 3 places Sheffield ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Shopping ROAS had dropped from 2.8:1 to 1.4:1 over 6 months. Cart abandonment was 72%. Meta campaigns were burning £800/month with no clear attribution.
Rebuilt product feed: added seasonal attributes, high-intent custom labels, and competitor-beating product titles. Improved feed quality score from 62% to 94%.
— Sarah M.
Operations Manager
Read the full case study →BEFORE → AFTER
Monthly Paid Revenue · BEFORE
£8,200
Monthly Paid Revenue · AFTER
£14,800
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable paid marketing engine: ROAS improves 35–60%, cart abandonment drops by 20–30 percentage points, and cost-per-acquisition falls 25–40%. More importantly, you'll own the data and the system. You'll know exactly which audiences, creatives, and products drive profit.
Audit & Strategy
We pull your Google Ads, Meta, and GA4 data. We map your funnel, identify leaks, and benchmark you against Sheffield ecommerce peers. We also audit your product feed, landing page UX, and retargeting setup. This isn't a surface-level check—we stress-test your assumptions.
Feed & Funnel Rebuild
We overhaul your product feed for Google Shopping—optimising titles, descriptions, images, and custom labels. We rebuild your Google Ads account structure by intent (awareness, consideration, conversion). We set up dynamic retargeting lists and segment by product category and user behaviour.
Audience & Creative
We build layered Meta audiences: lookalikes from your best customers, custom audiences from your website, and interest-based segments. We develop 6–8 creative variants (static and video) tested for your top product categories. Every creative ties to a specific audience segment and buying stage.
Launch & Optimise
We go live with restructured Google Ads, retargeting, and Meta campaigns. First 2 weeks are rapid-fire: daily bid adjustments, creative performance review, audience tweaks. We're watching cost-per-lead, ROAS, and funnel conversion rates in real time. No setup-and-ignore approach.
Report & Scale
By week 8, we present your Month 1 results: ROAS lift, cart abandonment recovery, cost-per-lead improvement. We identify your winning creative, audience segment, and product category. We then scale budget behind winners and kill underperformers. Rinse and repeat monthly.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Sheffield ecommerce brand
The median ecommerce client after 6 months
Free guide: how to audit your Google Ads & Meta spend, identify your biggest funnel leaks, and fix cart abandonment. Built for Sheffield ecommerce businesses doing £10k–£200k/month in revenue.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Week 1–2: audit and strategy. Week 3–5: setup and build. Week 6+: live optimisation and results. Most clients see 15–25% ROAS improvement by Week 8, and 35–60% by month 4. This isn't a 'we'll fix it in 2 weeks' promise—paid marketing is a system, not a project. But we move fast, and we measure weekly.
Do you manage our full ad spend, or just advise?
We manage it end-to-end: account structure, bidding, creative, audience, optimisation, and reporting. You stay in control—you set the budget, approve major changes, and we brief you weekly. Think of us as your in-house head of paid marketing, except we have 60+ other Sheffield ecommerce businesses to learn from.
What's the minimum budget to work with you?
£1,200/month ad spend minimum. Below that, the account management overhead exceeds the opportunity. If you're at £800–1,000/month, we can advise part-time. Our retainer starts at £900/month (if you're with us 6+ months); most clients sit £1,500–3,500/month depending on ad spend and complexity.
What if we're already working with an agency?
That's fine. We can audit your current setup, give you a second opinion, and either make recommendations to your current agency or take over if they're not delivering. No obligation. We've inherited accounts where ROAS was 1.2:1 and brought them to 2.8:1 in 90 days. If you want a free audit, let's talk.
How do you handle the iOS privacy update and attribution challenges?
We work around it by layering first-party data (email, CRM), pixel-based retargeting, and lookalike audiences instead of relying solely on iOS tracking. We also use conversion API on both Google and Meta to pass offline/CRM data back to the platforms, which improves algorithm accuracy. It's more work than pre-2021 marketing, but it's also more defensible.
FREE · NO COMMITMENT · 48HR TURNAROUND