Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Most construction and home services businesses in Sheffield still rely on word-of-mouth. Social media changes that—if it's done right.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Sheffield construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
28,000 Sheffield trades ignore social. You won't.
Sheffield's construction and home services sector is fragmented across thousands of small operators, each competing for local visibility. Most have zero organic social presence, meaning competitors who do are capturing disproportionate market share. Review generation and local pack dominance are actively driving lead flow, while social media remains largely untapped—creating a significant competitive advantage for early movers. The average Sheffield SMB in this space spends £1,800/month on digital marketing, yet rarely invests in community-building or content strategy on social platforms.
The 3 places Sheffield construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The business relied almost entirely on word-of-mouth and Google Ads, with no organic social presence. Competitors with better review scores and active Facebook pages were appearing above them in local search. The owner felt invisible online and couldn't explain why lead volume had plateaued.
Built a 12-week content calendar focused on seasonal heating tips, emergency response stories, and customer transformations (before/afters).
— Mark T.
Owner
Read the full case study →BEFORE → AFTER
Monthly leads from social + local search · BEFORE
1–2 per month
Monthly leads from social + local search · AFTER
11–14 per month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 3–6 months, you'll have a consistent social presence that attracts local leads, builds community trust, and ranks you higher in local search. More importantly, you'll have a system that works without relying on any single platform or your personal effort.
Audit & Strategy
We audit your current social presence, competitor landscape, and review profile. We interview you to understand your ideal customer, service mix, and geographic focus within Sheffield. This foundation defines your content pillars and posting cadence.
Profile Optimization
We optimize your Facebook, Instagram, and Google Business Profile for local search and trust. This includes professional imagery, service descriptions, CTAs, and review prompts baked into your profile.
Content Creation & Community
We create a mix of educational posts (how-tos, safety tips, before/afters), behind-the-scenes content, and client testimonials. Posts are scheduled 3–4 times weekly and designed to trigger engagement and build authority in your local market.
Review & Reputation Management
We set up automated review request workflows after job completion and manage responses to all reviews—positive and negative. This signals trust to prospects and boosts your local pack visibility.
Measurement & Optimization
We track engagement, reach, website traffic, and lead attribution from social. Monthly reporting shows which content converts and where to invest next. We optimize in real-time based on performance.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Sheffield construction & home services brand
The median construction & home services client after 6 months
A data-driven blueprint for construction and home services businesses to build community, generate reviews, and turn social media into a consistent lead source.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see leads from social media?
You'll see engagement and brand awareness within 2–3 weeks of consistent posting. First qualified leads typically arrive within 6–8 weeks, assuming your content is optimized and your profile setup is solid. Review generation accelerates this timeline significantly.
We're not a 'social media business.' Why would our customers follow us?
Your customers don't follow you for marketing—they follow you because you solve their problems and prove it. Before/afters, safety tips, emergency response stories, and team spotlights all build trust and keep you top-of-mind when they need your service. Social media for trades is about authority and proximity, not follower counts.
What's the difference between your approach and just hiring an intern to post?
An intern posts random content. We build a system: strategy, content pillars, review workflows, performance tracking, and optimization. Random posts don't convert. Systems do. We also own the results—you're paying for outcomes, not activity.
How much should we expect to spend on social media ads?
You don't need paid ads to succeed with social media for local trades—organic reach and review-driven local pack visibility are your primary channels. That said, a small paid budget (£200–500/month) can amplify your best-performing content and accelerate lead generation. It's optional, not required.
What if we don't have time to manage this ourselves?
That's exactly why you hire us. We handle all content creation, posting, review management, and reporting. Your job is to approve the calendar monthly and share wins with us (before/afters, client stories). That's 30 minutes per week from you.
FREE · NO COMMITMENT · 48HR TURNAROUND