Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Local paid marketing built for construction and home services. Every pound tracked, optimised, and working toward qualified leads.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Sheffield construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Sheffield builders losing £400/month to wasted ad spend.
Sheffield's 28,000 SMBs in construction and home services rely heavily on word-of-mouth—leaving paid channels to competitors. Most agencies use generic templates; you need Sheffield-specific Google Ads that speak to homeowners and commercial buyers searching locally. The margin between a £1,800/month wasted budget and a £1,800/month profitable one is usually strategy, not spend. Construction margins are thin—your ads must be precise.
The 3 places Sheffield construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Winter work had dried up. Owner was relying on previous-customer callbacks and one referral partner. Google search volume for 'roofer Sheffield' and 'gutter repair near me' was strong, but competitors' ads were showing first.
Built Google Ads campaigns targeting Sheffield postcodes with high storm damage (S1–S8 priority zones) and seasonal intent signals (November–February).
— Mark T.
Director
Read the full case study →BEFORE → AFTER
Monthly Revenue from Paid Ads · BEFORE
£0 (word-of-mouth only)
Monthly Revenue from Paid Ads · AFTER
£8,667 (average)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable paid marketing pipeline delivering qualified leads at a known cost per acquisition. Most Sheffield construction and home services businesses see 25–40% reduction in cost per lead and 45–60% increase in overall lead volume by month 4.
Audit & Local Landscape
We map your current digital presence, analyse competitor Google Ads spend, and identify which Sheffield postcodes and search terms are most profitable for your service. We'll review your Google Business Profile, website conversion setup, and historical ad performance.
Strategy & Audience Build
We segment Sheffield by job type, budget, and intent. If you're a roofer, we target homeowners with damaged roofs. If you're a commercial contractor, we target facility managers and project managers in Kelham Island and city centre businesses. Every audience is test-driven.
Campaign Launch & Optimisation
Campaigns go live with careful daily monitoring. We A/B test ad copy, landing pages, and audience overlaps. First 14 days focus on volume and data collection; weeks 2–4 focus on cost reduction and lead quality improvement.
Lead Quality & CRM Sync
We ensure every lead is tracked from ad click to job. You'll receive leads via email, SMS, or your CRM (HubSpot, Pipedrive, etc.). We analyse conversion patterns so you know which campaigns produce jobs, not just inquiries.
Scale & Refinement
Once we've found profitable audiences and messaging, we increase budget into top-performing channels. We'll expand to new postcodes or service types based on data. Expect monthly strategy calls reviewing what's working and what to double down on.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Sheffield construction & home services brand
The median construction & home services client after 6 months
A practical guide showing exactly how to structure Google Ads and Facebook campaigns for your local market, with benchmark data for Sheffield, cost-per-lead targets, and a month-by-month scaling roadmap.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I spend on Google Ads as a Sheffield plumber or builder?
Most Sheffield trades businesses see strong ROI at £1,500–£3,000 per month. Start at £1,500 for 90 days, track cost per lead and conversion rate, then scale based on profitability. A £3,500/month budget can deliver 40–60 qualified leads depending on your service and season.
What's the difference between Google Ads and Facebook ads for construction services?
Google Ads targets people actively searching for your service ('emergency plumber Sheffield'—high intent). Facebook targets people by interest and behaviour, building awareness and trust. Most successful campaigns use both: Google for immediate leads, Facebook for top-of-funnel brand building. We typically allocate 60% to Google, 40% to Facebook.
How do you measure if my paid ads are actually producing jobs, not just leads?
We integrate your CRM and implement call tracking numbers, so every lead is tagged by source. We then track conversion status: lead → quote → job completed. Monthly reports show cost per completed job, not just cost per lead. This is the only metric that matters for your business.
What if I've already tried Google Ads and didn't see results?
Most likely causes: wrong audience targeting, poor landing page experience, or no conversion tracking. We audit your account free of charge and identify the gap. In 90% of cases, it's targeting or messaging, not budget. We fix it and show you the difference.
How long until I see ROI from paid ads?
Lead volume increases within 14–21 days. Conversion to job depends on your sales cycle and quote acceptance rate. Most clients see positive ROI by month 3–4. We track this weekly so you're never in doubt.
FREE · NO COMMITMENT · 48HR TURNAROUND