Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are winning Google Local Pack and building trust on social. We build your digital pipeline to match their visibility.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
San Diego construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
San Diego construction firms lose $2.1M annually to weak social presence
San Diego's 82,000 SMBs in construction and home services rely heavily on word-of-mouth, creating a massive gap for businesses with organized social strategies. Local competitors winning Google Local Pack positions are capturing 3x more qualified leads than those without verified reviews and consistent social proof. The average San Diego construction business spends $4,200/month on digital marketing but allocates less than 15% to social media—the fastest-growing trust signal for home services. This fragmented approach leaves thousands in potential revenue on the table while competitors build community and authority.
The 3 places San Diego construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The contractor was winning projects through referrals but couldn't scale beyond existing networks. Competitors with stronger social presence and verified reviews were capturing high-value kitchen and bath remodels. No systematic way to ask satisfied customers for Google reviews meant their Local Pack ranking was slipping.
Built a before/after content library from past projects (50+ images) and created a 12-week Instagram/Facebook strategy focused on transformation stories and customer testimonials
— Marco T.
Owner, Remodeling Contractor
Read the full case study →BEFORE → AFTER
Monthly Pipeline Revenue from Social + Referrals · BEFORE
$8,500
Monthly Pipeline Revenue from Social + Referrals · AFTER
$39,200
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
You'll have a documented, repeatable social media system that generates 12–18 qualified leads per month, ranks in your local Google Pack, and gives you a visible competitive advantage across San Diego. Your customer acquisition cost drops by 35–50% as social proof and reviews do the selling for you.
Audit Your Digital Presence
We map your current social profiles, review velocity, and competitive positioning against 5–7 local competitors in your service area. This reveals exactly where you're losing ground in Google Local Pack rankings and social trust signals.
Build Community Content Strategy
We create a content calendar focused on before/after projects, customer testimonials, and educational posts that address the exact pain points San Diego homeowners face. This is designed to position you as the local authority, not just another contractor.
Deploy Review Generation System
We implement an automated, compliant system to request reviews from happy customers at the moment of highest satisfaction—after project completion. This feeds into Google Local Pack and builds social proof across platforms.
Launch Paid Social Campaigns
We run targeted Facebook and Instagram campaigns to reach San Diego homeowners actively searching for your services. Each campaign is designed to drive qualified leads and retarget site visitors with social proof messaging.
Optimize & Scale Performance
We monitor all channels weekly, adjust budgets toward top-performing content, and scale what works. Your social presence becomes a predictable lead-generation machine rather than a sporadic content dump.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Diego construction & home services brand
The median construction & home services client after 6 months
A free, no-fluff guide showing you the exact content strategy, review system, and paid social approach that top-performing construction and home services contractors in San Diego use to fill pipelines and beat local competitors.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see actual leads from social media?
Most San Diego construction clients see their first qualified inbound leads within 3–4 weeks of launching content and paid social campaigns. However, the real compounding effect—where social proof and reviews are working for you 24/7—takes 90 days to fully mature. We focus on quick wins (paid campaigns) while building long-term assets (content, reviews) simultaneously.
What if we already have social profiles but nobody's following us?
That's actually where we see the biggest opportunity. Most contractors have dormant or inconsistent profiles that hurt more than help. We audit what's there, repurpose your best project work, rebuild your audience with targeted content and paid campaigns, and establish a posting rhythm you can maintain (or we manage for you).
Are we locked into a long-term contract with Omakaase?
No. We offer flexible engagement models—typically 3, 6, or 12-month retainers starting at $2,500/month for content + management, or project-based campaigns for paid social. You can scale up, down, or pause. We're confident the results speak for themselves; we don't rely on contract lock-in.
How much should we budget for social media and paid ads?
Most San Diego construction businesses see strong ROI between $1,500–$5,000/month (content + paid social combined). Smaller teams might start at $1,500 for content management alone, then add $500–$2,000/month in paid campaigns as leads start coming in. We'll recommend the right mix based on your goals and current pipeline.
What about Google Local Services Ads—shouldn't we just do that instead?
Google Local Services is valuable for immediate leads, but it's competitive (you pay per lead, not per click) and doesn't build lasting assets. Social media + reviews build trust and authority that compound over time. Most top performers in San Diego do both—Local Services for immediate volume, social + content for sustainable, cheaper leads long-term.
FREE · NO COMMITMENT · 48HR TURNAROUND