Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors are capturing Google Local Pack visibility and high-intent leads. Your paid marketing should do the same—with measurable ROI.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
San Diego construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
San Diego construction leaders are losing deals to smarter paid strategies
San Diego's construction and home services market is fragmented across 82,000 SMBs competing for the same homeowners and commercial buyers. Most businesses rely on word-of-mouth and organic referrals, leaving their digital pipeline hollow. The top performers—those winning the Google Local Pack and generating consistent inbound inquiry—are investing $4,200+ monthly in paid advertising. The window to establish market dominance in your service area is now.
The 3 places San Diego construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong reputation and steady referral flow masked a fragile pipeline. When a major referral source went quiet, revenue dropped 35% in a quarter. No systematic way to generate new leads online.
Launched Google Local Services Ads targeting high-value keywords like 'kitchen remodel near [city]' and 'bathroom renovation contractor San Diego,' geo-fenced to service areas
— Mark T.
Owner, Residential Contracting Firm
Read the full case study →BEFORE → AFTER
Monthly new jobs · BEFORE
Referral-dependent, 8–12 jobs/month, volatile
Monthly new jobs · AFTER
Paid + referral blend, 22–28 jobs/month, predictable
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable paid acquisition channel generating consistent high-quality leads at a known cost-per-lead. Within 6 months, your paid marketing will account for 30–50% of your new revenue, insulating you from referral volatility and giving you the confidence to scale.
Audit & Strategy
We analyze your current ad presence, competitor positioning in the San Diego market, and where your high-value leads are searching. We uncover which services and service areas are most profitable for your business.
Setup & Optimization
We configure Google Local Services Ads, conversion tracking, and lead quality filters specific to your service territory. Every campaign is built to capture high-intent customers, not tire-kickers.
Launch & Monitor
Campaigns go live. We monitor daily performance, adjust bids, and pause low-performing keywords. Your ads appear where San Diego homeowners and contractors are searching.
Optimize for Conversions
Using real lead and job data, we refine targeting, improve ad messaging, and scale channels that drive the lowest cost-per-qualified-lead. We test different service offerings and territories.
Scale & Sustain
Once we've proven the formula, we increase budgets on winning channels and expand to adjacent service areas or customer segments. Your paid pipeline becomes predictable and profitable.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Diego construction & home services brand
The median construction & home services client after 6 months
Discover the 7-step system San Diego's highest-earning contractors use to generate predictable, high-quality leads—without relying on referrals.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Google Ads can generate leads in 48–72 hours. But meaningful, optimized results—where you know your cost-per-lead and can predict monthly pipeline—typically take 60–90 days. We publish weekly dashboards so you see progress in real time.
What's the minimum monthly ad budget?
We typically recommend $3,000–$5,000/month for San Diego construction and home services to generate meaningful lead volume. Some clients start at $2,000; others invest $8,000+. We size the budget based on your service area, job value, and growth goals.
Do you handle Google Local Services Ads or just search ads?
Both. Local Services Ads are usually more cost-effective for service businesses in San Diego, so we prioritize those. We layer in Google Search for high-intent keywords and Meta campaigns to diversify your lead sources and reduce dependency on one channel.
What if we already have a Google Ads account but it's not working?
We audit your existing campaigns first. In 70% of cases, the issue is poor keyword strategy, unqualified traffic, or no conversion tracking. We fix those before charging you. Sometimes a full rebuild is needed; we'll be transparent about that upfront.
How do you measure success?
We track cost-per-lead, lead-to-job conversion rate, and ROI on ad spend. Every metric connects to your bottom line. Monthly reports show which campaigns, keywords, and service areas are most profitable so you understand exactly what you're paying for.
FREE · NO COMMITMENT · 48HR TURNAROUND