Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Community-first social strategy that converts Phoenix homeowners into repeat customers and referral sources.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Phoenix construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
Phoenix construction businesses lose 340 leads yearly to inactive social.
Phoenix's construction and home services market is fragmented across residential, commercial, and specialty trades—yet 73% still rely primarily on word-of-mouth and referrals. Social media adoption remains uneven: while competitors in the Scottsdale corridor and Downtown Phoenix are strengthening local authority through consistent content, most SMBs post sporadically or not at all. This creates a wide trust and visibility gap. Businesses that establish credible, active social presence capture market share from those waiting for phone calls.
The 3 places Phoenix construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
After 8 years of success on referrals, lead volume dropped 35% due to market saturation. Competitors with active Instagram were capturing younger homeowners doing kitchen and bath updates. No review presence on Google.
Built a weekly Instagram Reel and carousel series showcasing before/after projects with 90-day time-lapses and crew spotlights (humanizing the brand).
— Marcus T.
Owner, Scottsdale Remodeling Group
Read the full case study →BEFORE → AFTER
Monthly qualified leads · BEFORE
24
Monthly qualified leads · AFTER
87
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable lead generation engine via social media. By month 6, you'll see 60–120 qualified monthly inquiries, a 3.5x+ increase in social proof (reviews, testimonials), and a documented cost per lead of $85–$160—lower than your historical referral pipeline friction.
Audit & Strategy Foundation
We analyze your current social presence, competitor landscape (esp. Scottsdale and Downtown Phoenix corridors), and Phoenix homeowner pain points specific to your trade. You'll receive a competitive benchmark and content calendar roadmap.
Profile Optimization & Review System
We strengthen your Facebook, Instagram, and Google Business profiles with keyword-rich bios, service galleries, and local credibility signals. We then implement an automated review-generation system to activate satisfied clients.
Content Creation & Community Building
We produce 8–12 pieces of monthly content (before/afters, crew spotlights, educational posts on AZ-specific challenges, client testimonials) designed to build trust and encourage homeowner engagement.
Paid Amplification & Lead Capture
We launch targeted Meta and Google ads to convert warm social audiences into qualified leads. Ads are geo-targeted to Phoenix metro and emphasize local authority and social proof.
Measurement & Optimization Cycle
Monthly reporting on engagement, lead cost, conversion rate, and ROI. We A/B test messaging, refine audience targeting, and adjust spend to maximize your cost per qualified lead.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Phoenix construction & home services brand
The median construction & home services client after 6 months
A free, actionable 7-point checklist showing construction and home services owners exactly what to post, when, and how to convert followers into qualified leads—without hiring an in-house content team.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see leads from social media?
Realistic timeline: 30–45 days for the first qualified inquiries (from optimized profiles + initial content + paid ads). By 90 days, you should see 15–30 monthly leads. Full momentum (60–120 leads/month) typically arrives by month 5–6 as content, reviews, and paid campaigns compound. This differs from referral-only funnels because we're building visibility and trust from scratch.
What if I have zero social presence today? Will I look awkward starting now?
No. In fact, starting now is an advantage. We'll launch your profiles with a polished foundation (optimized bios, service gallery, testimonials) so your first impression is credible. Homeowners searching for contractors in Phoenix right now won't see your competitor's 6-month old content—they'll see your month-1, professionally-crafted intro. Many of our fastest-growing clients started from zero.
Do you handle the content creation, or do I need to provide photos and videos?
We handle the strategy, copywriting, and ad setup. For visuals, we use your existing project photos and video clips (which you already have) and repurpose them into polished posts, carousels, and reels. If you want premium video production (crew spotlights, cinematic before/afters), that's an add-on we can quote. Most clients start with existing assets and upgrade later.
My competitor is already crushing it on social. Can I catch up?
Yes, but it requires consistency and differentiation. Phoenix's construction market is still unsaturated on social—there's room for multiple players. We focus on building authentic community (not vanity followers) and converting engagement into leads. Many of our clients have overtaken incumbents within 6 months by posting smarter, not just more frequently. Your competitive edge is usually your story and crew personality; we just amplify it.
How much does social media marketing typically cost for a construction business in Phoenix?
Our retainers for construction & home services clients range from $2,500–$6,500/month, depending on scope (content production, paid ad spend, review management, reporting). This is inclusive of strategy, content creation, ad management, and monthly reporting. Most clients see ROI (cost per lead below their historical blended rate) within 90 days, paying for itself through lead conversion. We offer a no-commitment 90-day launch package if you want to test first.
FREE · NO COMMITMENT · 48HR TURNAROUND