Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
88,000 SMBs in Phoenix spend $3,200/month on ads. Most see nothing. We show you why—and fix it.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Phoenix construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors are winning Phoenix's Local Pack right now
Phoenix's construction and home services market is hyper-competitive but fragmented. Most businesses still rely on word-of-mouth and Google Maps presence, leaving massive gaps for digital-first operators. Google Local Pack positions in the Scottsdale corridor and Downtown Phoenix command 40% of all lead volume. The businesses winning here aren't the biggest—they're the ones running disciplined paid advertising with clean landing pages and review velocity.
The 3 places Phoenix construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending $2,800/month on Google Ads with no conversion tracking. Leads came through but couldn't prove ROI. Lost bids to cheaper competitors in Local Pack. No review velocity—stuck at 4.2 stars with 8-month-old reviews.
Rebuilt Google Business Profile with video, service area clarity, and weekly posts. Implemented automated review request workflow (texts + email).
— Marcus T.
Owner, HVAC & Electrical Services
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
14 leads/month ($184 per lead)
Monthly Qualified Leads · AFTER
32 leads/month ($68 per lead)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll see exactly where every ad dollar goes and why. You'll have a steady pipeline of qualified leads from Google and Facebook—not just referrals. By month 6, your cost per lead drops 35–50%, your ROAS hits 4:1 or better, and you have a predictable, scalable lead generation engine.
Audit & Diagnostic
We analyze your current ad accounts, landing pages, and Google Business Profile. We map where your $3,200/month is actually going and identify the biggest waste vectors. For Phoenix construction & home services, this always includes competitive Local Pack analysis.
Strategy & Roadmap
We build a paid marketing roadmap tailored to your service area (Downtown Phoenix, Scottsdale, or both) and your business model. We identify which channels will deliver the best ROI: Google Local Services, Search Ads, or Facebook retargeting. We set realistic lead targets and budget allocation.
Build & Optimize Foundation
We create landing pages optimized for conversion. We fix your Google Business Profile to rank in the Local Pack. We set up conversion tracking so every dollar is measurable. We install a review generation workflow so you build the social proof that closes deals.
Launch & Scale Campaigns
We launch Google Local Services Ads and Search campaigns targeting high-intent keywords in your Phoenix service area. We set up daily bid management and A/B testing of ad copy and audience segments. We deploy remarketing to site visitors who didn't convert.
Monitor, Report & Refine
Every week, we review performance against your lead targets. We pause underperforming ads, scale winners, and test new audiences. We provide transparent reporting: leads, cost per lead, ROAS, and cash flow impact. We iterate based on real data, not guesses.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Phoenix construction & home services brand
The median construction & home services client after 6 months
Find out exactly how much of your ad budget is wasted—and where your next 10 leads are hiding.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I expect to spend on paid ads to see real results in Phoenix?
Most construction & home services businesses start with $2,000–$4,000/month. That budget supports Google Local Services Ads (if you qualify), Search campaigns targeting high-intent keywords, and Facebook retargeting. We'll recommend an allocation based on your service area, competition, and lead targets. The key is discipline, not size—a $2,500 budget run properly will outperform a $5,000 budget run poorly.
How long before I see leads from paid marketing?
Google Local Services and Search Ads can generate leads within 1–2 weeks if your campaigns are set up correctly. However, true optimization takes 60–90 days. In that window, we're testing ad copy, landing pages, audiences, and bid strategies to find what works for your specific business. By month 4–5, you'll have a predictable system that reliably converts.
What if my Google Business Profile is a mess? Will ads even work?
Ads will work, but they'll be inefficient. A weak GBP means you're losing Local Pack visibility, customer trust signals, and quality score on Search Ads. We always start with a GBP audit and rebuild (photos, service area, posts, review workflow) before or alongside paid campaigns. This is a 2–3 week project that typically unlocks 20–30% efficiency gains in your ad spend.
How do you track leads? What if most of my business is phone calls?
We use call tracking numbers, Google Call Extensions, GA4 event tracking, and form submissions to capture all lead sources. For phone-centric businesses, call tracking is essential—it lets us attribute every incoming call to a specific ad, campaign, and keyword. We set this up in week 3–4 of the engagement so every lead is measured and costed from day one.
What's the difference between your service and hiring a freelancer or doing it in-house?
Freelancers are often affordable but lack accountability and scale. In-house teams are inflexible and expensive (full-time salary + tools). We combine expertise, data, and speed. You get a dedicated team performing daily optimizations, weekly strategy reviews, and transparent reporting—without the fixed overhead. You can pause anytime; results speak for themselves within 90 days.
FREE · NO COMMITMENT · 48HR TURNAROUND