Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Social media marketing that turns followers into booked jobs and repeat customers for your construction or home services business.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Nashville construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
52,000 Nashville contractors compete. Most still rely on word-of-mouth.
Nashville's construction and home services sector is fragmented—most of the 52,000 SMBs in the metro rely on referrals and local reputation rather than digital presence. Your competitors in The Gulch and East Nashville are already winning Google Local Pack rankings and customer trust through strategic social proof. Meanwhile, top digital performers in your industry spend $3,600/month on average, but most spend zero on social—leaving an asymmetric advantage for early movers. Social media for construction isn't vanity; it's a trust-building and lead-generation engine that works 24/7 when done right.
The 3 places Nashville construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The contractor relied entirely on referrals and Google searches. Their Google profile had no recent photos or reviews. They were invisible on Instagram despite their beautiful before/after work. Lead quality was inconsistent; seasonal slumps caused cash flow stress. Competitors with basic social presence were beating them to jobs.
Rebuilt Google Business Profile with 60+ high-quality project photos, service area keywords, and a call-to-action button. Added schema markup to improve local ranking.
— Marcus T.
Owner, Residential Roofing Contractor
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
2–3 (referral-dependent)
Monthly Qualified Leads · AFTER
8–12 (consistent, trackable)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months of consistent execution, your social presence becomes a trust-building asset that generates 8–15 qualified leads per month, improves your Google Local Pack ranking, increases repeat business through review velocity, and reduces your reliance on seasonal word-of-mouth. Your cost per lead drops 40–60% compared to traditional advertising.
Audit & Strategy
We analyze your current social presence (or lack thereof), competitor benchmarks in Nashville, and your customer journey. We identify which channels—Instagram, Facebook, Google Business Profile—will generate the highest-quality leads for your specific services (roofing, plumbing, HVAC, general contracting, etc.).
Profile Optimization
We rebuild your Google Business Profile, Instagram, and Facebook with keyword-rich descriptions, high-res photo galleries of your best work, service area targeting (Gulch, East Nashville, West Nashville, suburbs), and call-to-action buttons that drive inquiries directly to your phone or booking system.
Content Production
We create and post 2–4 pieces of social content weekly: before/after project photos, customer testimonials, team introductions, seasonal tips, and behind-the-scenes job site footage. Every post is designed to build community, showcase expertise, and trigger engagement from homeowners in your service area.
Review Generation System
We set up an automated workflow to request reviews from completed jobs—via SMS, email, or QR codes on your van. We manage responses, respond to feedback professionally, and feed positive reviews into your Google and Facebook profiles to improve ranking and trust signals.
Lead Nurture & Optimization
We run targeted ads (Facebook & Instagram) to homeowners in your service areas, retarget website visitors, and measure which content drives inquiries and booked jobs. We optimize spend, messaging, and creative based on real conversion data—not guesswork.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nashville construction & home services brand
The median construction & home services client after 6 months
Get the exact framework we use to help Nashville contractors and service companies generate 8–15 qualified leads per month using social media—without spending $5K+ on ads.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Do you handle all the social media posting, or do we have to do it ourselves?
We handle everything: content creation, scheduling, community management, and reporting. You don't touch it. We ask you to provide project photos and occasional approvals—that's it. Your team focuses on running jobs; we focus on generating leads.
How long before we see results (new leads)?
Most clients see their first social-sourced inquiries within 4–8 weeks. Meaningful monthly lead volume (6–10 per month) typically arrives by month 3–4. Google Local Pack ranking improvements are often visible within 60–90 days due to review velocity and profile optimization.
What if we already have a social media presence but it's neglected?
That's actually easier. We audit your existing profiles, identify what's working, clean up what's not, and restart posting with a strategy. We preserve your followers and history—no starting from zero. Most revived accounts see faster traction than brand new ones.
Do you run paid ads? Is that required?
We offer paid social ads (Facebook, Instagram, Google Local Services) as an optional add-on starting at $500–$1,500/month depending on your service area and competition. Organic social + review generation alone often generate 6–12 leads monthly. Paid ads accelerate that to 12–20+. Not required, but highly recommended if you want to dominate your market.
How is this different from just hiring someone to post on social media?
A generic social media manager posts content and tracks vanity metrics (followers, likes). We post content designed to generate leads and booked jobs. We integrate social with Google Local Pack strategy, review generation, paid ads, and customer behavior data. We measure only what matters: inquiries and revenue. Most contractors hire us after freelancers burn them with empty follower counts.
FREE · NO COMMITMENT · 48HR TURNAROUND