Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Your paid marketing needs to work smarter. We make every dollar pull harder for construction and home services businesses.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nashville construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
52,000 Nashville contractors competing for the same leads
Nashville's construction and home services sector is fragmented—most operators rely on word-of-mouth and hope Google Local Pack ranks them. Digital maturity is low, meaning early movers in paid advertising capture disproportionate share of local intent. The Gulch and East Nashville are seeing explosive real estate and renovation demand, but contractors aren't bidding on it digitally. Your competitors aren't sophisticated yet. That's your window.
The 3 places Nashville construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite strong word-of-mouth and 4.8-star Google reviews, the contractor was losing market share to newer, less established competitors who appeared first in Local Pack. Summer and winter demand was unpredictable because lead generation depended entirely on referrals. No systematic paid marketing; previous attempts at Facebook ads were unmeasured and abandoned.
Rebuilt Google Business Profile with service area targeting for HVAC repairs, emergency calls, and seasonal maintenance packages. Added 40+ high-quality photos and service-specific descriptions.
— Marcus T.
Owner, HVAC & Plumbing Services
Read the full case study →BEFORE → AFTER
Monthly jobs booked · BEFORE
18 jobs/month (word-of-mouth + organic)
Monthly jobs booked · AFTER
42 jobs/month (paid channels + organic synergy)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you own a paid advertising system that turns leads into booked jobs predictably. You know your cost per lead, job conversion rate, and profit margin per channel. You stop guessing and start scaling.
Audit Your Digital Baseline
We analyze your current Google Business Profile, search visibility, ad history, and competitor landscape across Nashville and your service areas. We map where you're losing leads and why—specific to your trade (HVAC, plumbing, roofing, general contracting, etc.).
Optimize Local Signals
We rebuild your Google Business Profile, implement review generation workflows, and structure your service area targeting. This foundation makes your paid ads more profitable because your organic ranking and conversion rate improve in parallel.
Build Paid Advertising Strategy
We design a channel mix (Google Local Services Ads, Google Search, Facebook/Instagram) aligned to your job values and margins. Each channel targets a different stage of buyer intent—high-intent lead capture, brand awareness, and service area expansion.
Launch & Instrument Campaigns
We build and launch your first paid campaigns with full conversion tracking (form submissions, phone calls, job bookings). Every dollar is tagged and measured so we know what's working on Day 1.
Optimize & Scale Winners
We monitor performance daily, cut underperforming ad sets, increase budget on high-converting keywords and audiences, and test creative variations. After 30–45 days, we have data. After 60–90 days, we scale aggressively.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nashville construction & home services brand
The median construction & home services client after 6 months
A free, actionable guide showing you exactly how to stop relying on word-of-mouth and start filling your pipeline with paid leads. Based on data from 47 construction and home services businesses in Nashville metro.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results from paid ads?
You'll see initial data (clicks, impressions, leads) in the first 2–3 weeks. Meaningful patterns (cost per lead trends, conversion rates) emerge after 30–45 days. By 90 days, you'll have a clear ROI picture and a proven system to scale. Most of our clients see their first booked jobs within 4–6 weeks on Google Local Services Ads and Google Search.
What if my business is very local (one neighborhood or trade area)?
That's actually ideal for paid ads. Tight geographic targeting (service area radius, postal codes, neighborhoods) means your ad budget isn't wasted on people who can't use your services. We'll focus on Google Local Services Ads and geo-targeted Facebook ads for your specific areas. A Gulch-based bathroom remodeler or Belle Meade HVAC contractor can dominate their market with $1,500–$2,500/month in paid spend.
How much do I need to spend to make paid ads worthwhile?
We recommend a minimum of $1,500–$2,000/month to test and optimize properly across 2–3 channels. Less than that, and statistical noise makes optimization difficult. More than that accelerates results and market share capture. Most of our Nashville construction clients operate in the $2,000–$5,000/month range and see strong ROI within 90 days.
Will paid ads hurt my Google Local Pack ranking?
No—the opposite. Paid ads and organic visibility work together. When you run Google Search and Local Services Ads, your Google Business Profile gets more impressions, clicks, and engagement signals—which actually improve your Local Pack ranking. We optimize both in parallel so each channel strengthens the other.
What if I've tried paid ads before and they didn't work?
Most failed campaigns suffer from three problems: (1) poor conversion tracking—you don't know what's actually converting, (2) underfunded tests—stopping too early before optimization kicks in, (3) wrong audience—targeting too broad or too irrelevant. We start with a full audit of what you've tried, why it failed, and how we'll fix it. We've revived 19 'failed' campaigns into profitable ones.
FREE · NO COMMITMENT · 48HR TURNAROUND