Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Most rely on word-of-mouth while competitors capture the digital pipeline. We build social proof that converts.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Madrid construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
128,000 Madrid construction firms compete on Google—are you visible?
Madrid's construction and home services sector is fragmented: 128,000 SMBs across the metro area, yet only a fraction actively manage social presence. Word-of-mouth remains dominant, but buyer behavior has shifted—66% of homeowners research contractors on social before calling. The real estate, finance, and tech clusters in Salamanca and Gran Vía create adjacent demand for renovations, maintenance, and specialist trades. Agencies spending €2,800/month on digital typically focus on SEO and paid ads, leaving social media—the trust channel—underexploited.
The 3 places Madrid construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
90% of leads came from two repeat clients and referrals. Google Local ranking was weak (page 2 in local pack). No social presence except an abandoned Facebook account. Competitors with active Instagram captured high-net-worth renovation inquiries in Salamanca.
Rebuilt Google Local profile with keyword optimization, added 45 high-quality before-and-after photos, and created a systematic review request workflow via SMS and email to recent clients.
— Carlos M.
Founder & Project Manager
Read the full case study →BEFORE → AFTER
Monthly Qualified Inquiries · BEFORE
4
Monthly Qualified Inquiries · AFTER
10–11
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After six months, your social profiles become lead-generation assets. You'll have 40–80+ verified reviews, a portfolio of completed work visible to 10,000+ local prospects monthly, and a predictable pipeline of inbound inquiries—without relying on word-of-mouth alone.
Audit & Messaging Blueprint
We evaluate your current social presence, Google Local profile, and review distribution across platforms. We interview you on your best projects, unique methods, and target client profile (residential, commercial, specialized trades). In Madrid's fragmented market, clarity on positioning is critical—are you the premium renovator in Salamanca or the responsive handyman for rental properties?
Content & Community Strategy
We build a 12-week content calendar focused on before-and-afters, team spotlights, client testimonials, and educational content ('how to prepare for a renovation'). We identify which platforms your Madrid-based clients use most—Instagram for visual proof, Facebook for community and referrals, Google for local authority. Content is designed to generate engagement and—critically—reviews.
Launch & Community Building
We create and post your first 4 weeks of content, responding to comments and messages in real-time to build momentum. We set up review request workflows—automating email/SMS requests to recent clients. This is where most contractors fail: they post sporadically and never ask for reviews. We systematize it.
Review & Conversion Optimization
As reviews accumulate and engagement grows, we analyze which content drives inquiries. We refine targeting, expand high-performing post types, and ensure every piece of social content has a clear CTA (call for quote, book consultation, message us). Google Local and Instagram convert when messaging is tight and social proof is visible.
Scale & Handoff / Retainer
By month 4, you'll have a content system, a review engine, and proof of lead volume lift. We either hand off management to your team with training, or move into a retainer model (€1,200–€3,500/month) where we continue posting, engaging, and optimizing. Most Madrid construction firms find retainer makes sense—it's cheaper than hiring in-house.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid construction & home services brand
The median construction & home services client after 6 months
Get the exact framework we use to help Madrid-based construction and home services firms generate qualified leads and build digital authority—without hiring in-house.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see leads from social media?
Most clients see the first inbound inquiry within 4–6 weeks of consistent posting. Measurable pipeline impact (3–5 qualified leads/month) typically arrives by month 3. Reviews and Google Local ranking take 90–120 days to mature because they compound. The key is momentum: we start posting and requesting reviews immediately, so the engine is running from week 1.
What if we already have a Google Local profile and some reviews?
We audit what's there and optimize it. Most Madrid contractors have incomplete profiles, outdated photos, or inconsistent review responses. We fill gaps, consolidate reviews, and refresh your narrative. This alone typically lifts you 1–2 positions in local pack. Then we layer on social content and review generation for exponential growth.
How much does it cost?
Initial engagement (strategy + launch + first 4 months of content & community management) is €3,200–€4,800 depending on scope. Ongoing retainer (if you choose it) is €1,200–€2,400/month for continued posting, engagement, review management, and optimization. Or we hand off and you manage in-house. Typical ROI is 6–25× in year one.
Do we have to post every day?
No. We recommend 3–4 posts/week on primary channel (usually Instagram), plus active engagement and review requests. Consistency beats frequency. A well-planned post every other day outperforms daily low-effort posts. We handle the posting and engagement if you're on retainer; if you manage in-house, we train your team on the system.
What if we get negative reviews?
Negative reviews are actually valuable—they prove authenticity. We help you respond professionally, address the issue, and turn detractors into promoters when possible. A firm with 60 reviews (including a few honest criticisms with professional responses) ranks higher and converts better than one with 15 perfect reviews. We manage the process.
FREE · NO COMMITMENT · 48HR TURNAROUND