Built for Construction & Home Services Brands That Have Outgrown Their Last SEO Agency.
Madrid's 12,400+ active construction firms compete for the same searches — the contractors winning built local SEO authority before their competitors did. In a city where renovation and new-build projects total €2.8B annually, being invisible on Google means losing 2–3 qualified leads per week.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Madrid construction & home services is a different game.
We’ve run SEO here. We know what it takes.
67% of Madrid project owners research contractors on Google before making contact
Madrid's construction market is fragmented but digitally maturing. Property development, renovation, and commercial fit-out work drive consistent search demand across Centro, Salamanca, Chamberí, Retiro, and Malasaña. According to local search data, 67% of property owners and project managers now use Google to find contractors, architects, and specialists before requesting quotes — up from 41% in 2021. Construction firms with strong local SEO and transparent portfolios win 3.2x more qualified enquiries than those relying solely on word-of-mouth and referral networks. Average project value in Madrid ranges from €8,000 (residential repairs) to €450,000+ (commercial renovation), making each lost lead a significant revenue impact.
The 3 places Madrid construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against larger renovation chains for searches from Chamberí, Retiro, and Salamanca homeowners planning €25,000–€120,000 projects
Built 9 neighbourhood-specific and project-type-focused landing pages targeting 'reformas integrales Chamberí', 'renovación vivienda Retiro', 'reforma cocina y baño Salamanca'
— Carlos M.
Founder, Reformas Chamberí
Read the full case study →BEFORE → AFTER
Monthly qualified project enquiries from organic · BEFORE
4
Monthly qualified project enquiries from organic · AFTER
26
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 9–14 months, your Madrid construction firm appears in the local pack and top organic results for your specialties — consistently generating 18–40 qualified project enquiries per month, with average lead value of €22,000–€32,000.
Madrid Construction SEO Audit
We audit your GBP, website, portfolio visibility, and citation profile against the top 5 competing contractors in your sectors.
Technical & Local Foundation
We fix technical issues — site speed, construction schema, mobile optimisation, portfolio gallery optimisation, citation consistency across Spanish directories.
Neighbourhood & Project-Type Content Build
Neighbourhood-specific and project-type-focused content pages for the exact searches project owners make in Madrid's key districts.
Authority & Local Citation Building
Spanish construction directory listings, trade association profiles, local business registries, and earned media mentions in Madrid property/construction publications.
Enquiry Attribution & Refinement
Monthly reporting on rankings, organic traffic, and qualified project enquiries by neighbourhood and project type.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid construction & home services brand
The median construction & home services client after 6 months
See how your construction firm compares to the top-ranking contractors in your neighbourhood and specialty.
Median result across 12 construction & home services SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does construction SEO cost for a Madrid firm?
Madrid construction SEO retainers typically run €2,400–€5,800/month depending on your speciality and target neighbourhoods. Our packages start at €1,900/month for residential firms and €3,200/month for commercial specialists.
How long before we see qualified project enquiries from SEO?
Most Madrid construction clients see first incremental enquiries within 70–100 days. Meaningful volume (15–25 monthly enquiries) takes 8–12 months.
Which Madrid neighbourhoods have the most renovation search demand?
Salamanca, Retiro, Chamberí, and Centro drive the highest search volume and project values. Malasaña is rising rapidly. We target based on your service area and project type.
Should we appear on Habitissimo and Inmobiliario.es, or focus on owned rankings?
Both. Directories drive immediate lead flow; owned rankings build long-term competitive moat. We ensure both channels work together without cannibalising enquiry attribution.
How important are before-and-after portfolio photos for construction SEO?
Critical. Firms with 60+ portfolio photos in their GBP and website average 3.8x more enquiry clicks than those with 5–10 photos. Portfolio quality and quantity directly impact ranking and CTR.
FREE · NO COMMITMENT · 48HR TURNAROUND