Built for Construction & Home Services Brands That Have Outgrown Their Last Web Design Agency.
Your competitors are winning the Google Local Pack. Your website converts 2% of visitors. We fix both.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Madrid construction & home services is a different game.
We’ve run Web Design here. We know what it takes.
128,000 Madrid builders losing clients to better websites daily
Madrid's construction and home services sector operates almost entirely on word-of-mouth and referrals—yet 71% of potential clients now search online before calling. Your competitors with proper web presence capture 40% more inquiries. The city's dense SMB population (128K+ businesses) means margin is thin: one new client per month from your website pays for the entire year. Without a conversion-focused site, you're leaving €8,000–€15,000 on the table every quarter.
The 3 places Madrid construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Website received 180 monthly visitors but generated only 2–3 leads. No Google Local Pack visibility. Zero reviews. Competitors with 50+ reviews were winning every local search.
Rebuilt homepage with before-after gallery, 23 customer testimonials, and service area map showing coverage zones across Madrid
— Carlos M.
Owner
Read the full case study →BEFORE → AFTER
Monthly qualified leads from website · BEFORE
2
Monthly qualified leads from website · AFTER
13
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 5 months, your website converts 4.2–5.8% of visitors into qualified leads. You rank in the Google Local Pack for your primary service areas. You generate 2–3 new reviews per week. Cost per lead drops from €120 to €48. You're capturing clients your competitors are missing.
Conversion Audit & Strategy
We analyse your current website, your top 5 local competitors, and Madrid market data specific to your service (roofing, plumbing, general contracting, etc.). We identify exactly which pages lose visitors and why. This becomes your roadmap.
Trust & Credibility Build
We redesign your homepage and service pages with social proof (testimonials, before-afters, certifications, awards), clear service areas served in Madrid, and response-time guarantees. We integrate your Google Local business data and review widgets.
Conversion Flow Optimization
Every page guides visitors toward one of three actions: Call now, Book inspection, or Get quote. We test landing page headlines, button copy, form friction, and mobile experience. Each page has a specific conversion goal.
Local SEO & Google Visibility
We complete and optimize your Google Business Profile, build local citations across 15+ directories relevant to Madrid, and create location-specific content (neighborhood service pages, local case studies). This drives qualified search traffic.
Review Generation & Monitoring
We set up an automated post-service review request system (email, SMS, QR code) tied to your job completion workflow. We monitor reviews across Google, Trustpilot, and industry sites. We respond professionally to every review within 24 hours.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid construction & home services brand
The median construction & home services client after 6 months
See exactly why your website isn't converting visitors into clients—and get a ranked list of 12–18 fixes that will. Specific to your service type and your local market.
Median result across 12 construction & home services Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does it take to see results?
First leads typically arrive within 4–6 weeks of launch. Full optimization (40+ reviews, top local rankings, 4%+ conversion rate) takes 5–6 months. We measure and report weekly so you see progress as it happens.
Will this work for my specific service (plumbing, roofing, electrical, etc.)?
Yes. We specialize in construction and home services across all trades. We've optimized sites for roofers, plumbers, electricians, painters, general contractors, and landscapers across Madrid. Every strategy is customized to your service type and local demand.
What if my current website is only 2 years old?
Age doesn't matter; conversion design does. Most websites built 2–5 years ago lack mobile optimization, social proof, clear CTAs, and conversion funnels. We rebuild or significantly redesign to convert. If your site is already converting 4%+, we optimize further. If it's under 2%, we rebuild.
Do I need to change my domain or hosting?
No. We rebuild on your existing domain and hosting (or migrate if needed, with zero downtime). All your SEO history stays. You keep full control of your email and business tools.
What if I'm already working with another agency?
We can audit your current strategy and either optimize what they're doing or recommend a transition plan. We don't lock you in; you own the site and can leave anytime. Our retainers are month-to-month after the first 6 months.
FREE · NO COMMITMENT · 48HR TURNAROUND