Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
The winning Madrid builders aren't spending more on ads — they're bidding on specific service types (kitchen renovations, structural work, permits), layering location intent (Centro, Salamanca, Chamberí), and converting traffic at 4.1x the rate of competitors still running broad campaigns.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Madrid construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Madrid construction contractors lose €890,000 annually to unfocused Google Ads campaigns targeting the wrong service categories
Madrid's construction market generates €18.3 billion annually across residential renovation, commercial builds, and infrastructure projects. Yet 71% of Madrid construction companies running Google Ads are bidding on generic keywords like 'construction' or 'builder' — competing against nationwide aggregators and wasting budget on leads 50+ km outside their service area. The CPCs in Madrid construction are lower than Northern Europe (€8–€22 vs €18–€45), creating an efficiency advantage for builders who optimise first. Madrid's residential renovation boom (driven by 2.3M households in the metro area) creates enormous demand — but only for contractors who can target homeowners in specific districts actively searching for specific services.
The 3 places Madrid construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Broad keyword bidding ('construction Madrid', 'renovation') was competing against national platforms; no Local Services Ads account; location targeting was set to 30 km radius, pulling in leads from outside service area
Activated and optimised Google Local Services Ads — uploaded contractor licensing, sourced 18 reviews in 6 weeks, optimised for 'kitchen renovation Salamanca' and 'bathroom remodel Salamanca'
— Miguel R.
Owner, Salamanca Renovation Company
Read the full case study →BEFORE → AFTER
Cost per Qualified Lead · BEFORE
€18
Cost per Qualified Lead · AFTER
€5.20
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Madrid construction clients typically reduce cost-per-qualified-lead by 58–72% and increase monthly qualified lead volume by 3–5x — while operating with tighter location and service targeting that improves close rates.
Paid Media & Local Services Audit
We audit your current Google Ads, Local Services Ads (if active), and Microsoft Ads — identifying wasted spend, location targeting issues, service category mismatches, and Local Services opportunities. Most Madrid construction accounts have 6–11 fixable issues in week one.
Local Services Ads Setup & Optimisation
We activate and optimise your Google Local Services Ads account — uploading licensing, gathering reviews, optimising service categories for Madrid district demand, and ensuring your profile ranks in top 3 local placements. LSA is typically the fastest path to qualified leads for Madrid construction.
Search Ads Campaign Restructure by Service Type & Location
We rebuild Search campaigns around specific services (kitchen renovation, bathroom remodel, structural repair, permits) and district-level locations (Salamanca, Chamberí, Centro, Retiro, Arganzuela). Broad campaigns are replaced with layered targeting that reaches only homeowners searching for your specific services in your service areas.
Lead Tracking & CRM Integration
We implement conversion tracking that distinguishes between qualified leads (LSA leads, contact form submissions) and lower-intent actions. Integration with your CRM ensures lead quality feedback loops into bid decisions.
Scale & Lead Quality Reporting
Monthly reporting on lead volume, lead cost, and lead quality by service type and location — with clear recommendations on where to scale budget and where to shift spend for better quality. We report on actual qualified leads, not just ad metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid construction & home services brand
The median construction & home services client after 6 months
See how your Madrid construction company's paid media performance compares to top-performing builders — with exact cost-per-lead benchmarks, Local Services Ads strategies, and service-category CPCs we see across our Madrid portfolio.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
What's the difference between Google Local Services Ads and Google Search Ads for Madrid contractors?
Local Services Ads show above organic search results and charge only per qualified lead (not per click) — you pay only when someone contacts you. Search Ads appear alongside organic results and charge per click. For Madrid construction, we use LSA as the primary channel and Search Ads to capture specific high-intent keywords where LSA doesn't have coverage.
How do I get my construction company approved for Google Local Services Ads?
Google requires: business license, insurance verification, background check clearance, and at least 4 initial reviews. The process takes 2–4 weeks. Once approved, you can immediately start receiving qualified leads. We handle the entire setup process.
Should I bid on generic keywords like 'construction Madrid' or specific service keywords?
Always specific. Generic keywords have high CPCs (€18–€26) and low conversion rates (8–12%) because you're competing against national platforms. Specific keywords like 'kitchen renovation Salamanca' have lower CPCs (€4–€9) and higher conversion rates (35–52%) because you're reaching homeowners actively searching for your exact service in your exact area.
What's a reasonable monthly ad budget for a Madrid construction contractor?
€3,500–€6,000/month generates 15–25 qualified leads depending on service type and location. Most Madrid contractors reach profitability at €4,000–€5,000/month spent across Local Services Ads and Search Ads.
How do I track whether Google Ads leads actually close into projects?
We implement conversion tracking that captures form submissions and phone calls, then integrate with your CRM to track which leads convert to projects. This feedback loop is critical — it lets us score leads by quality and allocate budget toward campaigns that generate closeable opportunities.
FREE · NO COMMITMENT · 48HR TURNAROUND