Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors are winning the Google Local Pack with smarter paid strategies. We show you how to outspend them with half the waste.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Barcelona construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
98,000 Barcelona builders losing leads to better-managed budgets
Barcelona's construction and home services sector relies heavily on word-of-mouth and traditional referrals—but the market is shifting fast. SMBs here spend €3,200 monthly on digital marketing yet struggle to translate spend into pipeline visibility. The real gap: most contractors and tradespeople lack structured paid marketing discipline. Google Local Pack dominance and review velocity now determine who gets the call.
The 3 places Barcelona construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending €3,600/month on Facebook ads and Google Ads but tracking conversions manually via phone calls. No review system. Losing Local Pack rankings to newer competitors with better profiles. Lead cost had climbed to €210, conversion rate stuck at 6%.
Implemented full UTM tracking and CRM integration so every lead source became visible within 48 hours
— Carles M.
Owner, Renovation Services
Read the full case study →BEFORE → AFTER
Monthly Revenue from Paid Channels · BEFORE
€7,200 (18 jobs × €400 avg margin)
Monthly Revenue from Paid Channels · AFTER
€18,600 (31 jobs × €600 avg margin)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll know your true cost per lead and which paid channels actually drive jobs. Within 6 months, your average lead cost drops 25–35%, your Local Pack visibility climbs, and you're capturing leads your competitors miss.
Audit & Attribution Setup
We map your current ad spend across Google, Facebook, and local channels. We install proper tracking so every lead has a source. You'll see exactly which paid channel drives your highest-value jobs.
Google Local Dominance Plan
We optimise your Google Business Profile, launch a structured review-generation system, and set up Local Services Ads to capture high-intent searches in your Barcelona service area. This is where most of your immediate ROI lives.
Paid Search Strategy Build
We identify high-intent keywords for your services (bathroom renovation, plumbing emergencies, kitchen design, etc.) and structure campaigns by service type and margin. Budget gets allocated to what converts, not what feels logical.
Social Retargeting Sequence
We build Facebook and Instagram campaigns that retarget website visitors and past leads. For construction and home services, retargeting often outperforms cold awareness by 4–6x because intent is already warm.
Monthly Optimisation & Scaling
Every two weeks, we review performance data, pause underperformers, and reinvest into top channels. You get monthly strategy calls and a clear ROI report tied to actual jobs closed.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Barcelona construction & home services brand
The median construction & home services client after 6 months
How does your paid spend compare to top performers? Get a confidential scorecard that shows your cost-per-lead, conversion rate, and ROI benchmarks against the best operators in Barcelona—plus 3 quick wins to cut waste this month.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from paid marketing?
Quick wins appear in weeks 2–4: Google Local Services Ads start converting, review momentum builds, and you'll see which paid channels drive real leads. Full optimisation—when you've refined targeting, bid strategy, and retargeting sequences—takes 12–16 weeks. Most clients see 20–30% cost reduction by week 12.
What if we already run Google Ads and Facebook? Can you improve what we have?
Almost always, yes. Most contractors operate ads with poor segmentation, no service-level bid strategy, and no retargeting. We audit your current setup, identify budget leaks (typically 25–40% waste), and reallocate to high-ROI channels. Many clients keep their existing ad manager but we provide strategy and optimisation oversight.
How much should we spend on paid marketing?
Barcelona SMBs in construction and home services typically spend €1,500–€7,000/month depending on service margin and territory size. The real question isn't the spend—it's the ROI. We help you determine your target CPL and lead volume, then right-size the budget to hit those goals. Most of our clients find their sweet spot within 8 weeks.
Do you handle Google Local Services Ads, or just Google Search?
We handle both, plus Facebook, Instagram, and retargeting. For construction and home services in Barcelona, LSA is often the highest-ROI channel (87% effectiveness). We typically make it the primary channel for emergency/urgent services and use Search Ads for longer-cycle work (renovations, extensions). Social and retargeting capture warm leads most agencies ignore.
What happens if we pause our paid campaigns?
Most of your leads dry up within 2–3 weeks. Paid channels drive immediate, direct intent. That's why we focus on building review velocity and Google Local dominance in parallel—so you have some residual lead flow from organic visibility. But paid is your lead engine. We never recommend pausing without a plan to replace that volume.
FREE · NO COMMITMENT · 48HR TURNAROUND