Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Bilbao's 24,000 construction and home services SMBs are spending €2,200/month on marketing—but most aren't getting results. We change that.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bilbao construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors are winning leads. Here's how to take them back.
Bilbao's construction and home services sector is caught between two worlds: traditional word-of-mouth dominance and rising digital competition. Most businesses here still rely on referrals while their competitors occupy the Google Local Pack with optimized profiles and consistent review streams. Paid marketing spend is rising, but execution is fragmented—agencies push volume over precision, and business owners struggle to connect spend to actual jobs booked. The market is ripe for operators who understand both the trades and the data.
The 3 places Bilbao construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Losing bids to larger competitors who dominated Google Local Pack. Marketing spend was €1,800/month but untracked—no clarity on lead quality or job attribution. Review count was low (12 total, some over 2 years old). Phone inquiries were sporadic and mostly from referrals.
Implemented Google Local Services Ads + search campaign targeting high-intent keywords ('electrician near Bilbao', 'commercial wiring Abando')
— Carlos M.
Owner, Bilbao Electrical Services
Read the full case study →BEFORE → AFTER
Monthly Booked Jobs from Paid Channels · BEFORE
2–3 per month (referrals only)
Monthly Booked Jobs from Paid Channels · AFTER
6–7 per month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a predictable, data-driven lead generation engine that directly connects paid spend to booked jobs. You'll know your true cost per acquisition, which campaigns work, and where to invest next month—no guessing.
Market & Competitive Audit
We analyze your current position in Bilbao's construction and home services landscape—where you rank, who's winning Local Pack placements, what keywords dominate job searches in your sector, and where your budget is leaking. This is not guesswork; we pull live Google data, competitor spend patterns, and local market signals.
Pipeline & Attribution Framework
We rebuild how you track leads—from ad click to job booked. This means setting up conversion tracking across Google Ads, Facebook, and your CRM so you see exactly which campaigns, keywords, and channels deliver the best-performing leads. This is where most Bilbao agencies fail; we make it invisible.
Local Pack & SEO Foundation
Before paid ads work at full strength, your Google Business Profile must be optimized and review velocity must increase. We audit your profile, optimize service areas, implement a systematic review generation process, and ensure consistency across local citation networks—standard in Bilbao's competitive market.
Campaign Strategy & Launch
With data in place, we build a multi-channel paid strategy: Google Local Services Ads (highest intent for trades), Google Search campaigns (targeting high-value keywords in Bilbao), and Facebook/Instagram campaigns (for brand awareness and remarketing). Each channel has clear KPIs tied to cost per qualified lead and job conversion.
Monthly Optimization & Reporting
Every 30 days, we review performance, reallocate budget to top performers, tighten targeting, and report on job intake, customer acquisition cost, and margin impact. This is ongoing—we don't set campaigns and disappear.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao construction & home services brand
The median construction & home services client after 6 months
Download the exact framework we use to turn paid ad spend into booked jobs. Includes campaign templates, budget allocation model, and the Local Pack optimization checklist.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should we spend on paid marketing monthly?
Bilbao construction firms typically start between €900–€1,500/month for meaningful results. We recommend beginning with this range, tracking performance for 60–90 days, then scaling to €2,500–€3,500/month as you prove ROI. The right budget depends on your target job value and local competition intensity. We'll model it out in your first audit.
How long until we see results?
First leads typically arrive within 2–4 weeks of campaign launch. However, meaningful data (which channels work, true cost per job) takes 60–90 days. We track weekly, but we recommend patience through month 3. That said, your Google Local Services Ads and search campaigns can start delivering within days if your profile is optimized.
What if we're already spending €2,200/month with another agency and not seeing results?
This is common. We'll audit your current campaigns, pixel setup, and attribution to identify leaks. Often, the issue isn't budget—it's targeting, landing page relevance, or lack of Local Pack optimization. In most cases, we can improve ROI by 40–60% by reallocating existing spend without increasing budget. Let's start with a diagnostic call.
Do you manage Google Local Services Ads (LSA)?
Yes. LSA is typically the highest-performing channel for Bilbao trades because it targets immediate intent ('plumber near me'). However, LSA requires a strong Google Business Profile, good reviews, and proper licensing. We handle all of this—profile optimization, review generation, LSA campaign setup, and ongoing bid management.
What about Facebook and Instagram ads? Do we need them?
Not necessarily for immediate lead generation, but they're valuable for brand awareness and remarketing. If your target customer is residential (homeowners, small property managers), Facebook/Instagram can build credibility and capture people researching before they search. We typically recommend 15–25% of budget here, paired with stronger allocation to Google. It depends on your mix.
FREE · NO COMMITMENT · 48HR TURNAROUND