Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Stop losing leads to competitors with stronger Google Local Pack profiles. We build the review pipeline and community your business needs.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Barcelona construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
98,000 Barcelona construction businesses—most still rely on word-of-mouth
Barcelona's construction and home services sector is undergoing a digital shift. While 98,000 SMBs operate across the metro, most lack a systematic social media presence, leaving them vulnerable to competitors in the Google Local Pack. Social media success in this space isn't about viral content—it's about review generation, local credibility, and converting inquiry volume into job pipelines. The businesses winning right now in Barcelona are the ones turning customers into advocates.
The 3 places Barcelona construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The business was losing commercial bids to larger, more visible competitors. Google search results showed competitors with 4.7+ star ratings and 150+ reviews; this contractor had 2.3 stars and 18 reviews. Phone inquiries had declined 30% year-over-year despite stable service quality.
Implemented systematic review generation workflow post-job completion; targeted past 200 customers with personalized review requests
— Carlos M.
Owner, Electrical & HVAC Services
Read the full case study →BEFORE → AFTER
Monthly Qualified Inquiries · BEFORE
12-15
Monthly Qualified Inquiries · AFTER
31-38
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months of execution, you'll have a documented review pipeline, visible community trust signals, and a social media channel that generates consistent, qualified local inquiries—reducing your reliance on ads and word-of-mouth, and positioning your construction or home services business as the trusted authority in Barcelona.
Audit & Strategy
We assess your current social presence, Google Business Profile, review velocity, and competitive positioning in Barcelona. We identify which channels (Instagram, Facebook, Google Local) will drive the most qualified inquiries for your specific service area—whether that's renovations in Gràcia, electrical work in El Poblenou, or plumbing across the metro.
Profile Optimization
We optimize your Google Business Profile, Instagram, and Facebook to reflect credibility and local authority. This includes high-quality project photography, service descriptions, location tags, and call-to-action optimization. Barcelona customers searching for construction services will see a complete, trustworthy profile.
Review & Community Engine
We implement a systematic review generation process. After each completed job, we send customers a simple, branded request to leave a review. We respond to all reviews—positive and negative—to build community trust. This turns your past work into ongoing credibility that feeds your Local Pack ranking.
Content & Social Proof
We create a monthly content calendar focused on before-and-after project showcases, customer testimonials, team spotlights, and local insights. This content is distributed across Instagram, Facebook, and Google. Each post is designed to build community and subtly showcase why Barcelona customers should trust you over competitors.
Reporting & Optimization
We deliver monthly reports tracking inquiry volume, review growth, engagement rates, Local Pack visibility, and cost per lead. We adjust strategy based on what's working—if Instagram is driving jobs, we invest more there; if Google Local is stalling, we increase review velocity and content. This is a data-driven, continuous improvement cycle.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Barcelona construction & home services brand
The median construction & home services client after 6 months
Get the exact system top-performing contractors and home service businesses in Barcelona are using to generate 40-60 qualified leads per month and dominate their Google Local Pack.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see new inquiries from social media and Google Local Pack?
First inquiries typically arrive in weeks 3-4 once profiles are optimized and content calendar launches. By month 2-3, the review generation system is feeding Google Local Pack rank improvements. Significant volume increases (40-60%) show up in months 4-6, as reviews accumulate and algorithm authority builds. Early wins often come from profile optimization; sustained growth comes from review velocity and content consistency.
We're already spending €3,200/month on Google Ads. Won't social media take more budget?
Not necessarily. Our goal is to shift your budget mix—reducing paid ads reliance and redirecting that spend toward building organic credibility. Most clients reduce ad spend by 30-40% within 6 months while maintaining or growing inquiry volume. Social media + Google Local is more cost-efficient long-term because it builds durable trust signals that compound over time. You're not replacing one ad channel with another; you're replacing ads with owned assets (reviews, content, profile authority).
How do you handle negative reviews? We've had a few unhappy customers.
Negative reviews are normal and actually build credibility—they signal authenticity. Our strategy: respond professionally and constructively to every negative review within 24 hours; address the specific concern; offer to resolve offline if needed. Most Barcelona consumers look at how you *respond* to criticism, not just the review count. We also accelerate positive review volume so negative reviews drop down the page naturally. Quality service + systematic positive review generation = negative reviews become statistically insignificant.
What if our team doesn't have time to manage social media day-to-day?
That's exactly why we handle content creation, posting, and community management. You don't need to be on social media all day—we manage the channel, respond to inquiries, post content, and track metrics. Your team focuses on delivery. We send a monthly summary and quarterly strategy call where you're just reviewing results and strategic direction, not doing the day-to-day work.
How do you measure success? What metrics matter?
We track: (1) Review velocity (target: 4-8 reviews/month), (2) Google Local Pack rank for your primary service terms, (3) Inquiry volume (sourced by channel), (4) Cost per lead, (5) Lead quality (close rate by source), (6) Social media engagement (followers, reach, saves on Instagram/Facebook). Monthly dashboards show progress. The ultimate metric is job pipeline and revenue—we connect social activity to actual project closes.
FREE · NO COMMITMENT · 48HR TURNAROUND