Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are winning Google Local Pack spots and building trust on Instagram. You're still relying on word-of-mouth. Here's how to fix it.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Charlotte construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
Charlotte construction firms lose $47K yearly to missing social
Charlotte's construction and home services market is fragmented—62,000 SMBs compete for the same homeowners, yet fewer than 40% maintain consistent social presence. The average firm spends $3,400/month on digital marketing but allocates almost nothing to community-building content. Meanwhile, top performers in the market are using review generation systems and authentic project storytelling to dominate local search and social feeds. This gap represents your immediate opportunity.
The 3 places Charlotte construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite excellent work quality, the firm was losing deals to competitors with Instagram portfolios and Google reviews. 85% of their leads came from referrals; when referrals slowed, cash flow suffered. They'd invested $400/month in Facebook ads two years prior with no ROI and gave up on digital entirely.
Rebuilt Google Business Profile with 40+ before/after project photos and implemented automated review request system—generating 15–18 new reviews/month
— Marcus T.
Owner, M-Tech Remodeling
Read the full case study →BEFORE → AFTER
Monthly consistent leads · BEFORE
3-5 (referral-only)
Monthly consistent leads · AFTER
12-18 (mixed channels)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll have a systematic social media presence generating 8–15 qualified leads per month, a growing collection of verified reviews that rank you higher in Google Local Pack searches, and clear visibility into which marketing dollar generates which sale. Within 6 months, you'll have built enough community and proof-of-work that your phone rings consistently, even in slower seasons.
Audit & Strategy Blueprint
We analyze your current social presence, competitor profiles, review profile, and local search visibility. We identify which platforms your Charlotte-area customers actually use and where you're losing deals to competitors. This becomes your baseline.
Profile Optimization & Trust Setup
We rebuild your Google Business Profile, Instagram, and Facebook with locally-relevant keywords, service photos, and client testimonials. We implement a review generation workflow so every completed project automatically generates 3–5 new verified reviews.
Content Creation & Posting
We create and schedule 3–4 posts weekly showcasing real before/afters, team introductions, local Charlotte insights, and homeowner pain-point education. Every piece is designed to answer questions your customers ask and build confidence in your expertise.
Paid Social & Lead Capture
We deploy targeted Instagram and Facebook ads to Charlotte homeowners within your service radius who've recently searched for your services. Every ad links to a lead form or consultation booking page—no wasted clicks.
Measurement & Optimization
We track every lead source, conversion rate, and revenue impact. Monthly reviews show which posts and ads generate the most qualified homeowners. We adjust budget, messaging, and creative based on real data—not guesses.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Charlotte construction & home services brand
The median construction & home services client after 6 months
See exactly how your firm stacks up against local competitors. We'll audit your Google profile, review count, Instagram presence, and social ad effectiveness—then show you the #1 opportunity to capture 8–12 more qualified leads per month.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see leads from social media?
Organic content (posts, Reels) takes 6–8 weeks to gain traction as algorithms learn what resonates. Paid social campaigns can generate qualified leads within 2–3 weeks if targeting and creative are dialed in. Most clients see their first 3–5 qualified leads within 30 days of launching paid campaigns.
What if we've tried social media ads before and didn't see ROI?
Most failing campaigns lack three things: clear audience targeting (who exactly are you reaching?), conversion infrastructure (where do leads go after they click?), and measurement (do you know which ad generated which sale?). We start by auditing what went wrong, then rebuild with proper targeting, landing pages, and tracking. It's rarely the platform—it's the strategy.
How much does this cost, and what's included in your retainer?
Our retainers for construction firms range from $2,000–$6,000/month depending on scope. Typical packages include: profile optimization, 12–16 weekly posts, review generation system, 1–2 paid social campaigns, monthly reporting, and strategy calls. We'll customize based on your goals and current digital maturity. Request an audit and we'll present pricing.
Do you manage our Google Business Profile, or just social media?
We manage both. Your Google Business Profile is often more valuable than social media for local contractors—it's where homeowners see your reviews, service area, and contact info. We optimize it with photos, keywords, and review automation alongside your Instagram and Facebook strategy.
What if we don't have great before/after photos of past projects?
We can work with phone photos, job site videos, and team shots to start. We'll also recommend simple documentation practices going forward so every future project generates portfolio content. By month 2–3, you'll have 20+ high-quality before/afters to draw from.
FREE · NO COMMITMENT · 48HR TURNAROUND