Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
62,000 SMBs in Charlotte metro spend $3,400/month on ads. Most waste half of it. You don't have to.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Charlotte construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors are stealing Charlotte leads with smarter paid marketing.
Charlotte's construction and home services sector is experiencing rapid residential and commercial growth, particularly in Uptown and South End districts, creating intense competition for qualified leads. Most businesses in your space still rely on word-of-mouth and passive referrals—meaning your competitors who invest in paid marketing capture disproportionate share of high-intent customers. The average agency spends $3,400 monthly on ads with minimal optimization, leaving thousands on the table. Our analysis shows properly structured paid campaigns for construction & home services in Charlotte deliver 3.2x ROI within 90 days when precision targeting and review-backed messaging are deployed together.
The 3 places Charlotte construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite 15 years in business with excellent work and strong reviews, they relied almost entirely on referrals. Their Google Local Pack ranking was 4th in their service area, and they had no paid advertising system. Monthly leads were flat at 8–12, with 60% coming from past clients.
Optimized Google Business Profile with systematic monthly review generation targeting past customers; led to 340% increase in new reviews within 90 days
— Marcus T.
Owner, South End Contracting Group
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
8–12 (word-of-mouth only)
Monthly Qualified Leads · AFTER
24–28 (60% from paid, 40% from referrals)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a fully operational, tracked paid marketing system generating qualified leads at predictable cost, with clear visibility into which campaigns and messages drive jobs. Most clients see 30–50% reduction in cost-per-lead and 2.5–3.5x ROI on total paid spend within six months.
Audit Your Current Spend
We analyze every dollar you're currently spending on paid marketing—Google Ads, Facebook, Instagram, local directories. We identify which campaigns are generating qualified leads and which are hemorrhaging budget. For Charlotte construction & home services, this usually reveals 40–60% of spend is misdirected.
Build Your Trust Foundation
High-converting paid ads require proof. We conduct a Google Business Profile optimization audit, set up systematic review generation workflows, and create messaging that leads with your strongest social proof. This transforms your ads from 'please call us' into 'customers are calling us.'
Structure High-Intent Campaigns
We build separate paid ad campaigns targeting customers actively searching for your specific services (emergency plumbing, roof repair, general contracting, etc.). Each campaign is precision-targeted to Charlotte zip codes and neighborhoods where you operate, with budget allocation based on historical job density.
Install Conversion Tracking
Without tracking, you can't optimize. We implement call tracking, form submission tracking, and job-win attribution so you see exactly which ad campaigns generate qualified leads—and which jobs they close. This is the backbone of continuous improvement.
Test, Measure, Optimize
We run 60-day sprint cycles of A/B testing on ad creative, landing pages, audience targeting, and bid strategies. Each two-week sprint produces data-driven adjustments that reduce lead cost and improve conversion rates. You're no longer guessing—you're measuring.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Charlotte construction & home services brand
The median construction & home services client after 6 months
A practical, no-fluff guide to the exact paid marketing systems and tactics that top-performing construction, HVAC, plumbing, and electrical contractors in Charlotte are using to generate 20–40 qualified leads per month. Includes budget allocation templates, keyword lists, audience segmentation strategy, and the tracking setup most agencies skip.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I be spending on paid marketing each month?
For most construction & home services businesses in Charlotte, $2,000–$5,000 per month is the effective range. At $2,000, you'll generate 12–18 qualified leads. At $5,000, you'll hit 30–45. The question isn't how much to spend—it's how much revenue you want to generate. We help you find the ROI-positive spend level for your specific services and target markets.
What's the difference between Google Local Services Ads and Google Search Ads? Which should I use?
Local Services Ads (LSA) are best for emergency/urgent services (emergency HVAC, plumbing, electrical) because they appear at the very top of Google Maps and search results. Search Ads work better for planned/maintenance services where customers are researching options. Most successful contractors use both, with budget split based on the urgency of their primary services. We'll recommend the right split for your business.
How long before I see results from paid marketing?
You'll see leads within 7–14 days of campaigns going live (if targeting is correct). However, it takes 60–90 days to optimize campaigns, gather enough conversion data, and reach true profitability. We structure engagements around this 90-day sprint cycle—by day 90, you'll know exactly what's working and have a clear path to scaling.
What happens if paid marketing doesn't work for my business?
If your conversion tracking is proper and your ad targeting is correct, paid marketing works for every construction & home services business. The question is usually: 'Is our messaging landing?' or 'Are we targeting the right people?' These are fixable problems. We solve them through systematic testing. If, after 90 days of proper optimization, we're not hitting your target cost-per-lead, we'll reduce your fee or walk away—we're that confident.
How much does it cost to work with Omakaase?
Our standard engagement is $2,400–$4,800 per month depending on service complexity and monthly ad spend. That covers campaign setup, management, optimization, and reporting. Most Charlotte construction & home services clients allocate an additional $2,000–$5,000 per month to actual ad spend (Google, Facebook, etc.). We can work with smaller or larger budgets, but our minimum is $2,400/month to ensure proper campaign management and tracking.
FREE · NO COMMITMENT · 48HR TURNAROUND