Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
92,000 SMBs in Atlanta metro spend $3,800/month on digital marketing. Most waste it on channels that don't convert. Your competitors aren't.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Atlanta construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
Atlanta construction teams losing leads to competitors with better social presence
Atlanta's construction and home services sector relies heavily on word-of-mouth, leaving a massive digital pipeline untapped. Real estate and logistics growth in Midtown and Buckhead has accelerated residential and commercial project demand—and homeowners now research contractors on social media before calling. Agencies dominating this space combine local Google Local Pack visibility with consistent, review-driven social proof. The businesses winning right now aren't the biggest; they're the ones who built community first and sales naturally followed.
The 3 places Atlanta construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
90% of business came from referrals and Google Maps. Competitors with stronger Instagram and Facebook presences were capturing residential remodeling jobs. No system for asking clients to leave reviews. Monthly digital marketing spend was $2,400, mostly on generic Google Ads with no local targeting.
Rebuilt Google Business Profile with 47 new verified reviews in 60 days using post-job text request workflow
— Marcus T.
Owner
Read the full case study →BEFORE → AFTER
Monthly attributed revenue from social channels · BEFORE
$0 (unmeasured)
Monthly attributed revenue from social channels · AFTER
$18,400 (social + local pack combined)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a predictable, tracked social media engine generating 15–25 qualified inquiries monthly, a Google Local Pack presence that ranks, and a community of past clients who refer and defend your business online. Most importantly, you'll know which services and messaging actually convert, so you can confidently scale what works.
Audit & Strategy Workshop
We review your current social presence, competitor positioning, and review profile across Google, Facebook, and Instagram. We interview you and your team to identify which services (roof repairs, kitchen remodels, electrical work) drive the most valuable jobs. We map this against Atlanta's market demand and your ideal customer profile.
Content & Review System Build
We design a sustainable content calendar focused on demonstrating expertise, building social proof, and driving review generation. This includes before/after project posts, team spotlights, educational content addressing local problems (humidity, foundation issues, seasonal repairs), and a review request workflow tied to job completion.
Paid Social Setup & Launch
We configure Facebook and Instagram campaigns targeting homeowners in your service area (Midtown, Buckhead, greater Atlanta metro) with intent-based messaging. We create 3–5 ad variations testing different service angles—emergency repairs, seasonal maintenance, remodeling—and implement conversion tracking to connect ad spend to actual inquiries.
Community Growth & Engagement
We manage daily community interactions, respond to inquiries and comments, nurture followers through DM conversations, and encourage user-generated content from past clients. This positions you as responsive and local, which compounds Google Local Pack ranking and builds trust before a customer even calls.
Measure, Optimize & Report
We track leads, inquiries, job bookings, and revenue attribution by channel and service type. Monthly, we share transparent reports showing which content, ads, and tactics converted best. We adjust strategy based on data—doubling down on what works, eliminating waste.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Atlanta construction & home services brand
The median construction & home services client after 6 months
A custom 6-page report showing how your social presence stacks up against top competitors in your service area, what's working for them, and your top 3 quick wins to start winning leads on social.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is social media marketing different from paid Google or Yelp ads?
Social media builds community and lasting trust while you're working on jobs. Google and Yelp ads disappear when you stop paying. With social, you own the relationship. You're showing past clients, future clients, and search algorithms that you're active, responsive, and credible. Social also costs 30–50% less per qualified lead because you're targeting warm audiences (people who already follow you or fit your local profile) instead of broad search intent.
We're terrible at social media. Do we have to post ourselves?
No. That's the point of working with us. We handle daily posting, engagement, community management, and ad campaigns. Your team focuses on running jobs. We show up as 'your' voice—your photos, your stories, your reviews—but we do the work. You review and approve monthly, and we adjust strategy based on what's actually converting.
How long before we see leads from social media marketing?
First 4 weeks: you'll see increased engagement and community interactions. Weeks 4–8: qualified inquiries start coming in as campaigns launch and review systems activate. Months 2–6: consistent 15–25 leads per month as content and ads compound. Most clients see ROI positive at month 3.
What if we already have a social media presence but nobody engages with it?
That's the most common situation. Your page exists, but it's not speaking to buyer intent, not asking for reviews, and not being promoted to the right audience. We audit what you have, diagnose why engagement is low, and rebuild strategy and content from there. Usually a 60-day reset shows dramatic improvement.
How much do we need to spend on ads to see results?
Minimum $1,200–$1,500 per month to test and scale effectively in Atlanta's market. Most of our construction clients spend $2,000–$4,000 monthly and see 15–28 leads. That's $85–$180 per lead, which converts to $10,000–$25,000 in monthly revenue depending on your average job value. We optimize ad spend continuously, so waste is minimal.
FREE · NO COMMITMENT · 48HR TURNAROUND