Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors are capturing local search traffic with precision paid marketing. You don't have to leave money on the table.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Atlanta construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Atlanta construction firms are losing $47K annually to unfocused ad spend
Atlanta's construction and home services market is fragmented—92,000 SMBs competing for the same local homeowner and contractor dollars, yet only 34% run structured paid campaigns. Most rely on referrals and hope. The ones winning? They're investing in Google Local Services Ads, search ads targeting high-intent keywords like 'emergency plumber Atlanta' and 'roof repair Midtown,' and retargeting site visitors across Facebook and Instagram. Your average competitor spends $3,800/month on digital marketing but has no dashboard showing ROI. Paid marketing in this market rewards speed, consistency, and measurement.
The 3 places Atlanta construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
90% of leads came from referrals; when referral volume dipped in Q4, revenue dropped 34%. Competitors appeared higher in Google Local Pack. No review system meant new customers weren't boosting their online visibility.
Launched Google Local Services Ads targeting 'emergency roof repair Atlanta,' 'roof inspection Midtown,' and 'gutter repair Buckhead' with $2,400/month budget
— Marcus T.
Owner, Roofing & Gutters
Read the full case study →BEFORE → AFTER
Monthly Lead Stability · BEFORE
8–22 leads/month (referral-only, unpredictable)
Monthly Lead Stability · AFTER
19–26 leads/month (predictable, scalable)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
You transition from referral-dependent chaos to a data-driven lead machine. Within 90 days, you'll know which ads, keywords, and neighborhoods generate qualified leads at your target cost. Within 6 months, your paid pipeline replaces referral volatility with predictable, measurable growth—and every dollar is tracked.
Audit & Competitive Intelligence
We analyze your current ad spend, Google Business Profile, review velocity, and competitor paid strategies across Atlanta. We identify which keywords your competitors are winning and where your gaps are—specific to neighborhoods like Midtown, Buckhead, and surrounding Atlanta metro areas.
Strategy & Campaign Architecture
We design a multi-channel paid marketing framework: Google Local Services Ads (LSA) for immediate lead capture, Search campaigns targeting high-intent service keywords, and Facebook/Instagram retargeting to stay top-of-mind. Every channel is built with conversion tracking and ROI gates.
Setup, Optimization & Review Generation
We launch and configure all campaigns with proper UTM tagging, conversion events, and CRM integration. In parallel, we build a systematized review request workflow so new customers automatically boost your profile authority and Google's trust signal.
Daily Management & Bid Optimization
Your account gets active daily management: bid adjustments based on performance, ad copy testing, landing page optimization, and audience refinement. We're hunting for the best-performing keywords and service areas, doubling down on what converts.
Scale & Predictable Growth
Once we've proven ROI on your core channels, we expand budget to high-performing keywords and audiences. You move from hoping for leads to engineering predictable pipeline. You know your cost-per-lead, job close rate, and lifetime value—and we optimize around those metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Atlanta construction & home services brand
The median construction & home services client after 6 months
A data-backed guide to paid marketing that actually converts for construction, plumbing, HVAC, roofing, and home services businesses in Atlanta. See the exact channels winning in your market, benchmark your performance, and identify your biggest ROI opportunity.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from Google ads management or freelance PPC specialists?
Google partners excel at platform mechanics; we excel at construction & home services business strategy. We design the entire funnel—from lead capture to close rate optimization to lifetime value maximization. Freelancers are often busy with multiple clients; we bring a full team (strategist, media buyer, analyst, ops) and obsess over your account. We also tie every recommendation to your actual job bookings and revenue, not just click volume or CTR.
What if we're already spending money on ads and getting poor results?
That's actually the most common situation. We start with a full account audit—what's working, what's bleeding money, where's the opportunity. Usually we find 30–50% of budget is wasted on low-intent keywords, broad audiences, or untracked conversions. We reallocate, restructure, and often cut total spend while increasing qualified leads. You'll see the shift within 30 days.
How do you determine what to spend on Google Ads vs. Facebook vs. Local Services Ads?
We test and measure. We start with a rough allocation based on your service type and Atlanta market data, launch all channels simultaneously, then track lead cost and job close rate by source. Within 60 days, we know which channels earn their budget. We shift dollars toward the winners and either kill or minimally fund the losers. Budget allocation is data-driven and updated monthly.
What does your monthly retainer include?
Account management, daily bid optimization, ad copy testing, audience refinement, weekly performance reporting, quarterly strategy reviews, and conversion tracking maintenance. We exclude landing page design and copywriting (though we can recommend partners); those are separate. Our retainer range for construction & home services in Atlanta is $2,400–$6,800/month depending on complexity and budget size. We typically work on a 6-month minimum to prove ROI.
How long does it take to see results?
First leads: 14–21 days after launch. Reliable performance data and optimization: 60 days. True scale and predictability: 90–180 days depending on your service area and seasonal patterns. We don't promise overnight miracles, but we do promise measurable momentum within a month and clear ROI trajectory within 90 days.
FREE · NO COMMITMENT · 48HR TURNAROUND