Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
82,000 San Diego beauty businesses fight for visibility. We turn your social presence into predictable revenue.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
San Diego beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Your Instagram followers aren't becoming clients yet.
San Diego's beauty & medspa market is Instagram-dependent but Google-invisible. Most competitors own local search while you're trapped in the 'follow for follow' cycle. The businesses winning right now? They're building community on social while owning the 'near me' search results. Your market has moved beyond aesthetics—it's about strategic positioning across platforms that actually drive bookings.
The 3 places San Diego beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram audience of 8K followers but only 1–2 bookings per month from social. Competitors ranked higher on Google Maps. Monthly ad spend of $1,200 returned <$4K in revenue.
Rebuilt Instagram strategy around before/after transformations, client testimonials, and educational content (skin science, treatment benefits) that positioned them as expert, not just aesthetic
— Maria S.
Owner, Beauty Collective San Diego
Read the full case study →BEFORE → AFTER
Monthly Bookings from Social + Paid · BEFORE
1–2 bookings ($1,200/mo spend)
Monthly Bookings from Social + Paid · AFTER
15–18 bookings ($1,500/mo spend, profitable scale)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll own a repeatable content-to-conversion system that generates predictable leads at 40–60% lower cost than paid-only strategies. By month 6, most clients see 2–3x booking increase and significantly lower CAC.
Audit & Baseline
We analyze your Instagram, Google Maps, paid ad history, and competitor landscape across San Diego. We benchmark your engagement, CAC, and conversion rates against top performers in beauty & medspa.
Strategy & Messaging
We define your unique positioning, ideal client profile, and content pillars. For beauty & medspa, this means mapping the awareness-to-decision journey and identifying which content converts browsers into bookers.
Community Content Launch
We create and schedule high-performing Reels, Stories, and feed posts that build trust and drive engagement. Every post includes a conversion element (link, CTA, or audience segment action).
Paid Social & Local Search
We launch targeted Instagram/Facebook campaigns to warm audiences, retarget site visitors, and capture high-intent searches. Simultaneously, we optimize your Google Maps profile and integrate local SEO signals.
Measure, Refine, Scale
Weekly performance reviews, audience feedback loops, and continuous optimization. We shift budget to highest-performing content and audiences; test new tactics to improve CAC and ROAS.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Diego beauty & medspa brand
The median beauty & medspa client after 6 months
Discover the exact content, ad, and local search strategy that's generating 3–5x more bookings for top performers in your market. This data-driven playbook walks you through positioning, audience segmentation, and conversion optimization—no guesswork.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Organic community content typically shows engagement lift within 2–3 weeks. Paid campaigns generate first bookings within 4–6 weeks. Full results—predictable lead volume, optimized CAC, and profitable scaling—materialize by 90 days. We provide weekly dashboards so you see progress in real time.
What if we don't have a big Instagram following yet?
Perfect. We start with audience-building via paid awareness campaigns while simultaneously creating organic community content. Most new accounts reach 1,500–2,500 engaged followers within 60–90 days. Follower count matters less than quality and conversion—we focus on both.
How much of the budget should we allocate to paid ads vs. content creation?
We recommend a 60/40 split: 60% organic community content (posting, community management, strategy) and 40% paid amplification. For San Diego beauty & medspa, this typically translates to $2,500–$4,500/month total. We optimize the mix based on your goals and performance data.
Do you manage our Google Maps profile, or just social?
Both. We treat your Google Maps presence as part of your integrated social + local strategy. We optimize your profile, generate reviews, manage Q&A, and integrate local keywords into your content and paid campaigns. Maps and social feed each other.
What happens if our competitor has a huge head start?
Competitor size is less important than strategy execution. Most San Diego beauty & medspa competitors with large followings have poor conversion funnels and aren't optimized for paid scaling. We've consistently beaten larger competitors by targeting the right audience, using the right messaging, and optimizing for bookings instead of vanity metrics.
FREE · NO COMMITMENT · 48HR TURNAROUND