Built for Beauty & MedSpa Brands That Have Outgrown Their Last SEO Agency.
San Diego beauty and medspa businesses lose 40% of local clients to Google visibility gaps. We fix that.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
San Diego beauty & medspa is a different game.
We’ve run SEO here. We know what it takes.
Your competitors own Google Maps. Take it back.
San Diego's beauty and medspa sector is Instagram-dominant but SEO-starved. While competitors flood social feeds, they're invisible for high-intent 'near me' searches—the moments when clients actually book appointments. The market is shifting: Google Maps visibility now drives 3x more qualified foot traffic than social ads. Beauty and medspa owners who dominate local search win market share from those still betting on Instagram alone.
The 3 places San Diego beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Instagram following (4.2K) but ranked position 12–18 for 'Botox near me' and 'med spa San Diego'. Walk-ins were declining. Competitors in the same neighborhood owned positions 1–3.
Rebuilt on-site SEO: location-specific landing pages for each service + neighborhood (e.g., 'Botox in Gaslamp Quarter'). Optimized title tags and meta descriptions for high-intent keywords.
— Michelle T.
Owner, 2-Location Med Spa
Read the full case study →BEFORE → AFTER
Monthly Revenue from Organic Search · BEFORE
$6,200
Monthly Revenue from Organic Search · AFTER
$18,600
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you own top 3 rankings for 15–25 high-intent local keywords. Google Maps visibility increases 300–400%. Qualified appointment requests from organic search grow 180–250% month-over-month, with zero increase in ad spend.
Local SEO Audit & Map Analysis
We benchmark your current rankings, review profile, and local citations against top 5 San Diego competitors in your service area. We map which high-intent keywords you're missing on Google Maps and search.
Keyword & Intent Research
We identify 40–60 high-intent, location-specific keywords ('microdermabrasion San Diego', 'med spa Gaslamp', 'Botox near me') where you can realistically own top 3 positions within 6 months.
On-Site & Google My Business Optimization
We optimize your website structure, local landing pages, and Google My Business profile with location-specific content. Every page targets a service + location combo to capture 'near me' search intent.
Content & Authority Building
We create service-specific blog content, client testimonial pages, and before/after galleries that answer common questions ('What's the difference between Botox and fillers?'). Each piece targets keywords and builds topical authority.
Review Growth & Link Building
We establish a review generation system to drive consistent 5-star Google and Yelp reviews. We also build local citations and backlinks from San Diego business directories, beauty industry sites, and local press.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Diego beauty & medspa brand
The median beauty & medspa client after 6 months
A simple 12-point checklist used by top-performing beauty and medspa businesses in San Diego to dominate Google Maps and local search. Find out which critical SEO elements you're missing.
Median result across 12 beauty & medspa SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see rankings and appointments from SEO?
Realistic timeline: 6–12 weeks for first ranking improvements in local search, 3–4 months for consistent top 5 positions, 5–7 months for peak traffic and appointment volume. This depends on your current ranking position, local competition, and how aggressive your optimization is. We start seeing measurable organic search traffic (5–15 leads/month) by month 2–3.
Why is Google Maps visibility more important than Instagram for booking appointments?
Instagram reaches people scrolling their feed—warm audiences you've already built familiarity with. Google Maps reaches people actively searching 'Botox near me' or 'facial appointments'—people ready to book NOW. High-intent search traffic converts 5–8x better than social feed ads. Plus, you own Google rankings; you rent Instagram's algorithm.
What's included in your SEO retainer, and what isn't?
Included: Google My Business optimization, on-site SEO (landing pages, site structure), blog content creation (2–3 posts/month), technical SEO audits, review management, local citation building, monthly reporting. Not included: paid ads, social media management, email marketing, or website design (unless part of SEO structure). We focus exclusively on organic search.
Can you guarantee #1 rankings?
No legitimate SEO agency can guarantee rankings. Google's algorithm depends on 200+ factors outside any agency's control. What we guarantee: a structured process, transparent reporting, measurable improvements in traffic and appointments, and clear benchmarks. We've achieved top 3 positions for 15–25 keywords per client, but the timeline and exact position varies by competition and keyword difficulty.
How much does SEO cost, and is it worth it?
Retainers range $2,000–$8,000/month depending on service scope, competition level, and number of locations. ROI is typically 3–5x within 6 months for San Diego beauty & medspa businesses. One client grew revenue by $12K/month from SEO, paying $3,500/month retainer. Another added $19K/month revenue with a $4,200 retainer. Compare that to paid ads, which require constant spend to maintain leads.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your San Diego beauty & medspa market diagnostic.
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