Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
Your Instagram converts. Your Google doesn't. We fix paid marketing so every dollar drives bookings, not just impressions.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
San Diego beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
San Diego beauty businesses lose Google to competitors daily
San Diego's 82,000 SMBs spend an average of $4,200 monthly on digital marketing, yet beauty and medspa businesses remain heavily Instagram-dependent with minimal SEO presence. Competitors dominate 'near me' Google Maps searches across Gaslamp Quarter and Little Italy, capturing walk-in traffic you should own. The market is primed for paid advertising strategists who understand the intersection of aesthetic-first platforms and conversion-focused search campaigns. Your challenge isn't visibility—it's channel sophistication and attribution.
The 3 places San Diego beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Dependent on Instagram followers and referrals; ranked #4–5 for local 'Botox near me' and 'filler San Diego' searches. Competitors' Google Local Services ads captured walk-in traffic. Monthly ad spend ($3,500) was untracked and underperforming.
Built Google Search campaign targeting 'Botox near me,' 'lip filler San Diego,' 'injectables Little Italy' with geo-radius targeting to capture high-intent local searches.
— Sarah M.
Owner, Luxury Medspa
Read the full case study →BEFORE → AFTER
Monthly attributed bookings · BEFORE
8 bookings
Monthly attributed bookings · AFTER
24 bookings
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll see 40–60% reduction in cost per booking, 2–3x improvement in booking conversion rate from paid traffic, and clear attribution across all channels. Your Instagram remains strong; now Google and Local Services fund the majority of new bookings. Every pound and dollar works harder.
Audit & Market Positioning
We map your current paid presence across Google Ads, Instagram, and Local Services. We analyze your top 5 local competitors in San Diego and identify where your target customer (bride, botox client, medspa member) is searching and clicking. We establish baseline metrics: current CPA, ROAS, and booking attribution.
Strategy & Budget Architecture
We design a multi-channel campaign structure: Google Search Ads for high-intent keywords ('Botox San Diego,' 'laser hair removal Gaslamp'), Google Local Services to dominate your service area, and Instagram retargeting to convert warm audiences. We allocate your $4,200 budget across channels based on conversion data, not guesswork.
Campaign Build & Launch
We create conversion-optimized Google Ads campaigns with negative keywords, landing page testing, and location-based bid adjustments. We build segmented Instagram audiences (past visitors, website viewers, lookalikes). We set up booking-tracked Local Services Ads. Everything links to conversion pixels and your booking system.
Daily Optimization & Scaling
We monitor performance daily, pausing underperforming keywords and audiences. We scale winning ad creative, adjust bids to maximize bookings within your target CPA, and A/B test landing pages. We focus on efficiency: fewer impressions, more bookings. You see weekly performance reports with clear attribution.
Scale & Predictable Growth
Once campaigns stabilize at your target CPA, we increase budget to proven channels. We expand keyword sets, test new service offerings (HydraFacial, lip filler, etc.), and build seasonal campaigns. Your booking rate becomes predictable and repeatable. You know: X dollars = Y bookings.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Diego beauty & medspa brand
The median beauty & medspa client after 6 months
A data-driven guide to dominating Google, Local Services, and Instagram ads in San Diego's competitive beauty market. Includes keyword strategy, budget allocation templates, competitor benchmarks, and the exact process we use to reduce CPA by 50%+.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see bookings from paid ads?
You'll see the first bookings within 2–3 weeks. Meaningful data (trends, optimization opportunities) emerges by week 6–8. Peak performance typically stabilizes by 90 days. This timeline assumes proper conversion tracking and a healthy booking system integration.
What's included in your retainer? Do we pay per booking?
Our retainers ($2,000–$10,000/month, depending on scale and channels) include campaign management, daily optimization, reporting, and strategy. We do not charge per booking. You own all customer relationships and data. We charge for our expertise and time; you keep all revenue.
We're Instagram-famous but Google Ads intimidates us. Can you handle everything?
Yes. We build and manage Google Search, Google Local Services, and Instagram campaigns. You focus on delivering great services; we handle the ads, optimization, and booking attribution. No technical knowledge required.
How do we know which bookings came from which ad channel?
We implement UTM tracking, booking system integrations (Acuity, Mindbody, etc.), and phone call tracking. Every booking is tagged with its source (Google Search, Local Services, Instagram, etc.). You see a transparent daily dashboard showing cost per booking by channel.
What if our competitor outbids us on Google Ads?
Higher bid doesn't guarantee better results. Our strategy focuses on quality score, relevance, landing page optimization, and conversion rate—not just bid amount. A well-optimized $3K/month campaign beats a poorly managed $8K campaign. We compete on efficiency, not spend.
FREE · NO COMMITMENT · 48HR TURNAROUND