Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
You're driving traffic to Instagram, but competitors are converting it into bookings on Google Maps. We fix that gap.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Portland beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Portland beauty businesses leave $47K annually on Instagram alone
Portland's beauty & medspa market is saturated with Instagram-first thinking but starved for strategic content systems. Most competitors dominate 'near me' searches while you're fighting for engagement. The Pearl District and Division Street are dense with high-intent beauty buyers—but only if they can find you. Social media without SEO integration leaves 60% of qualified local searches unclaimed.
The 3 places Portland beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram engagement was high (4% avg), but 94% of followers weren't local to Portland and had no booking intent. Google Maps visibility was weak (page 2 for 'medspa near me'). Client was spending $2,100/month on ads with declining ROAS.
Rebuilt Instagram content strategy around service education (before/afters, aftercare tips, treatment comparison reels) and localized hashtag/geotag strategy for Pearl District/NW Portland targeting
— Sarah M.
Owner, Medspa
Read the full case study →BEFORE → AFTER
Monthly bookings from social/local · BEFORE
14
Monthly bookings from social/local · AFTER
47
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your social media becomes a predictable lead generation engine that feeds your booking calendar while building community loyalty. You'll know which content drives qualified inquiries, competitors will struggle to match your Google Local presence, and you'll have a repeatable system to acquire clients at 35–45% lower CAC than paid ads alone.
Audit + Strategy Sprint
We map your current social landscape, competitor positioning in Portland's Pearl District & Division Street markets, and identify your specific booking gaps. We analyze which content types convert (facials vs. injectables vs. wellness packages) and where your audience drops off.
Community Blueprint Build
We design a content system—not a content calendar—that educates, builds trust, and invites booking action. This includes reels, carousel posts, Stories, and user-generated content frameworks specific to beauty/medspa services that perform in Portland's market.
Launch + Optimize Loop
We publish content, monitor real-time engagement and booking attribution, and adjust within 48 hours. We sync social messaging with Google Local optimization to ensure your search presence matches your social narrative.
Conversion Layer Integration
We build booking bridges into your social content—from click-to-book links in Stories, to service-specific CTAs in captions, to review-request automation. Each post becomes a qualified lead generation asset, not just engagement.
Scale + Report
Once conversion mechanics are proven, we scale successful content pillars and expand into additional platforms (TikTok for younger demographics, LinkedIn for corporate wellness partnerships). Monthly reports show revenue attributed to social—not vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Portland beauty & medspa brand
The median beauty & medspa client after 6 months
A free, actionable guide showing exactly how to build community on social media while driving qualified booking inquiries—without increasing ad spend. Used by 40+ Portland beauty & medspa businesses.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from what we could do in-house or with a freelancer?
Freelancers and in-house teams typically create content calendars; we build conversion systems. We integrate social with Google Local optimization, automate booking bridges, and measure revenue attribution—not just engagement. For a beauty business in Portland's competitive market, the difference is knowing which content drives actual appointments vs. guessing based on likes.
Do we need to increase our ad spend to see results?
No. In fact, most clients reduce ad spend 30–50% during this engagement. We shift the focus from paid ads (declining ROAS in beauty/medspa) to community-driven organic content that builds loyalty and drives bookings at lower cost. Ads become optional, not required.
How long before we see booking growth?
Qualified leads typically appear within 4-6 weeks once content and booking bridges are live. Significant growth (2-3x) takes 90 days because we're building systems, not just posting. By month 6, most clients see 3+ additional bookings per week attributable to the strategy.
What if we don't have time to post consistently?
We handle the strategy and content planning; your team handles 15–20 minutes of posting/engagement per day. We provide templates, captions, and scheduling guidance so consistency is easy. Many clients outsource this to an admin or junior team member once the system is proven.
Will this help us compete with bigger salons and medspa chains?
Yes—it's your advantage. Larger competitors are slower to adapt and their content is often impersonal. A local, community-focused strategy built around your unique services and team culture outperforms corporate content in Portland's market. We help you win the 'near me' search and build loyalty that chains can't match.
FREE · NO COMMITMENT · 48HR TURNAROUND