Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Most Minneapolis beauty & medspa businesses are stuck on Instagram with zero SEO presence. We fix that by building communities that actually book.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Minneapolis beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Your Instagram followers aren't translating to bookings in Minneapolis
Minneapolis beauty & medspa businesses are drowning in social media noise but starving for qualified leads. While competitors dominate Google Maps for 'near me' searches, you're investing heavily in Instagram with minimal conversion. The market is moderately competitive but structurally inefficient—businesses spending $3,200/month on digital marketing rarely coordinate social media with search visibility. This creates a massive gap: strong community building on social combined with local search dominance wins the market.
The 3 places Minneapolis beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
High follower count but low conversion. Ads brought clicks, not customers. Lost 35% of 'medspa near me' searches to competitors. No cohesive funnel from social to booking.
Restructured content to lead with education (skin health, service benefits) before selling, building trust and authority
— Sarah M.
Owner
Read the full case study →BEFORE → AFTER
Monthly bookings · BEFORE
18
Monthly bookings · AFTER
26
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a social media presence that builds genuine community and drives consistent bookings. Your Instagram will convert. Your Google Local visibility will improve 2–3 positions. You'll scale beyond referrals with predictable, profitable customer acquisition.
Audit & Community Mapping
We analyze your current social presence, audience behavior, and competitive landscape in Minneapolis. We identify which content resonates, where followers drop off, and what your high-intent audience is searching for locally. This reveals the gap between vanity metrics and actual booking behavior.
Strategy & Content Framework
We build a cohesive social media strategy that bridges awareness and conversion. This includes a content calendar designed to build community (educational, behind-the-scenes, social proof) and drive action (offers, booking CTAs, local search signals). Every piece supports your booking funnel, not just engagement.
Execution & Community Building
We publish consistent, high-quality content across Instagram, TikTok, and local channels. We manage comments, engage with your audience authentically, and build community momentum. We also start integrating local SEO signals (reviews, location tags, service pages) to improve Maps visibility.
Paid Amplification & Retargeting
Once organic content proves effective, we layer in strategic paid campaigns to scale reach. This includes retargeting warm audiences, testing new segments in Minneapolis metro, and optimizing for bookings—not just clicks. We focus on cost per booking, not cost per lead.
Measure, Learn & Optimize
We track what matters: bookings, revenue per follower, and local search ranking. Monthly reporting shows which content drives customers, what acquisition costs you, and where to double down. We iterate based on data, not intuition.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Minneapolis beauty & medspa brand
The median beauty & medspa client after 6 months
Discover how top-performing medspa and beauty businesses in Minneapolis use social media to drive consistent bookings—without relying on paid ads or influencers.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see bookings from social media?
You'll typically see improvements within 4–6 weeks (better content engagement and CTR), but sustainable booking increases take 3–4 months once the funnel is optimized and retargeting is live. Quick wins come from fixing conversion leaks; sustained growth comes from community building and paid amplification working together.
We're already spending $1,200/month on Instagram ads. Why aren't we seeing results?
Most beauty & medspa businesses run ads without an underlying strategy. Ads amplify bad funnels just as easily as good ones. We audit where your leads go after clicking—often they hit a generic website with no booking path. We fix the funnel first, then ads work 3–5x better.
How do you handle Google Local/Maps? Aren't you a social media agency?
We are. But for beauty & medspa, local search (Maps, reviews) drives 30–40% of high-intent traffic. We don't do deep SEO work, but we integrate your social and Maps strategies so they reinforce each other: social builds awareness and review volume; Maps captures intent. This coordination is what separates us.
What's your typical retainer, and does it fit our budget?
We work with Minneapolis agencies in the $1,800–$8,000/month range. Most beauty & medspa clients start at $2,800–$4,500/month depending on scope (content creation, paid ads, community management, reporting). We're transparent on what you get at each tier and ROI expectations.
Do you create all the photos and videos, or do we provide content?
It depends on your plan. We typically source and optimize content you provide (patient before/afters, team photos, behind-the-scenes) plus create simple graphics, Reels, and Stories in-house. For full-service video production, we partner with specialists. Most clients find the sourcing + optimization approach cost-effective.
FREE · NO COMMITMENT · 48HR TURNAROUND
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