Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
Minneapolis beauty & medspa businesses spend $3,200/month on ads. Most waste it. We make every pound and dollar work harder.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Minneapolis beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Instagram followers aren't paying your rent. Yet.
Minneapolis's beauty & medspa market is booming, but fragmented. Nearly 55,000 SMBs compete in the metro, yet most beauty & medspa owners rely entirely on Instagram and word-of-mouth—leaving Google Maps and paid search to competitors. While your audience is scrolling social, your competitors are capturing high-intent 'near me' searches. The gap between your current spend and what you could be earning is real and measurable.
The 3 places Minneapolis beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending $2,800/month on Instagram ads with weak ROI. No Google presence. Booking flow was chaotic—50% of website visitors never converted. Competitors dominated 'Botox Minneapolis' and 'laser hair removal near me' searches.
Restructured ad spend: 60% to Google Local Services & search, 40% to Instagram retargeting (not cold awareness).
— Sarah M.
Owner, Twin Cities MedSpa
Read the full case study →BEFORE → AFTER
Monthly Ad Spend to Revenue Ratio · BEFORE
1:2.1
Monthly Ad Spend to Revenue Ratio · AFTER
1:5.8
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable booking pipeline generating 15–35 new qualified leads monthly at a CPA 40–60% lower than your current spend. Your revenue becomes forecastable. You can confidently scale staffing and services knowing demand is secured.
Audit & Market Position
We analyze your current ad spend, landing pages, and competitor activity across Google, Instagram, and Facebook. We identify where your $3,200/month is going and where it's leaking. For Minneapolis beauty & medspa businesses, this includes Google Maps visibility, review velocity, and local search gaps.
Strategy & Channel Mix
Based on your service mix (skincare, injectables, laser, med spa treatments), we design a multi-channel strategy balancing Google Local Services, search ads, and Instagram retargeting. We prioritize high-intent channels first, then add awareness. Each channel targets a different stage of the booking journey.
Creative & Landing Page Setup
We create service-specific ad creatives (before/afters, testimonials, treatment explainers) and optimized landing pages for each campaign. Every page is designed for conversion, not vanity—with clear CTAs, booking buttons, and trust signals. Mobile-first for Minneapolis's on-the-go audience.
Campaign Launch & Optimization
We launch campaigns across Google, Meta, and local channels with daily monitoring. First 2 weeks focus on data collection; we identify top-performing audiences, keywords, and creatives. Then we reallocate budget aggressively toward winners. By week 3–4, we're actively scaling what works.
Scaling & Reporting
Once we hit a profitable CPA and predictable ROAS, we scale incrementally. We A/B test new audiences, seasonal angles (laser hair removal summer push, injectables holiday season), and retargeting sequences. Monthly reporting ties every dollar spent to bookings and revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Minneapolis beauty & medspa brand
The median beauty & medspa client after 6 months
Get a custom diagnostic showing exactly how much of your ad budget is working—and where it's leaking. We'll analyze your Google visibility, Instagram ROAS, CPA by channel, and competitor positioning. Takes 20 minutes. Actionable within 48 hours.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Data collection starts immediately. We typically identify profitable channels and top-performing creatives within 2–3 weeks. By week 6–8, campaigns are optimized and scaling. Most clients see a 30–50% improvement in ROAS by day 60. Full results (highest ROI, lowest CPA) materialize by 90 days as we test audiences, seasonal angles, and retargeting sequences.
What if our current ad account is a mess?
That's common. We'll audit it, identify what's salvageable, and rebuild from scratch if needed. We take ownership of campaign structure, audience setup, and conversion tracking. Within 2 weeks, you'll have clean, organized campaigns that actually work. If your account has historical data, we learn from it. If it's a blank slate, we start fresh with best practices.
Will you manage our Instagram, or just Google ads?
We manage both—plus Facebook and any other high-ROI channels. Our strategy balances Google Local Services and search (high-intent, immediate bookings) with Instagram retargeting (nurture and repeat clients). Most beauty & medspa clients see 60–70% of revenue from Google/search, 30–40% from social retargeting. We allocate your budget based on what's working for your business.
What happens if we pause or leave?
You keep your ad accounts, creatives, landing pages, and all reporting. There's no lock-in. If you want to pause and manage campaigns in-house, you can. If you want to switch agencies, you own everything. We believe in earning your business month-to-month based on results.
How do you measure ROI? Do you track bookings to revenue?
Yes. We track every booking to the ad that generated it, then tie bookings to actual revenue in your system (or ours if you need it). We measure: cost per acquisition (CPA), return on ad spend (ROAS), customer lifetime value (LTV), and revenue attribution by channel. Monthly reporting shows exactly which ads are profitable and which aren't.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Minneapolis beauty & medspa market diagnostic.
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