Built for Beauty & MedSpa Brands That Have Outgrown Their Last SEO Agency.
Most Minneapolis beauty & medspa businesses rely entirely on Instagram. Your competitors are capturing 'near me' searches. Rank higher. Get found. Grow faster.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Minneapolis beauty & medspa is a different game.
We’ve run SEO here. We know what it takes.
Stop losing clients to competitors dominating Google Maps.
Minneapolis's beauty and medspa market is digital-first but heavily skewed toward social media. Over 55,000 SMBs operate in the metro, and most beauty & medspa owners spend ~$3,200/month on digital marketing—almost entirely on Instagram ads and organic posting. Google Maps and local search remain dramatically underutilized, creating a massive gap: while your Instagram followers plateau, clients actively searching 'Botox near me,' 'laser hair removal Minneapolis,' and 'facial spa downtown' scroll past your competitors' Google listings. Your growth is capped by referrals and walk-ins because SEO visibility is missing entirely.
The 3 places Minneapolis beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong brand on social media but invisible on Google. Competitors with basic SEO were dominating Google Maps for 'facial treatments Minneapolis' and 'microdermabrasion near me.' Monthly bookings were flat; growth came only from existing customer referrals. The owner was spending $4,200/month on Instagram ads with diminishing returns.
Built location-specific landing pages for each clinic with local keywords, service descriptions, and embedded appointment buttons.
— Sarah M.
Clinic Owner
Read the full case study →BEFORE → AFTER
Monthly Organic Bookings · BEFORE
3–5 (from referrals only)
Monthly Organic Bookings · AFTER
38–42 (from Google + Maps)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 4–6 months, your organic search traffic rises 150–300%, you appear in the Google Maps top 3 for your primary service areas, and leads from high-intent 'near me' searches become your most reliable, lowest-cost channel. You own search visibility instead of renting it.
SEO Audit & Competitive Analysis
We crawl your site, analyze your Google My Business profile, and map every competitor ranking for your target keywords in Minneapolis, Downtown, and North Loop. We identify exact gaps: missing location pages, citation inconsistencies, review deficits, and keyword opportunities your competitors haven't claimed yet.
Local SEO Foundation
We optimize your Google My Business profile (photos, service categories, posts), build consistent citations across local directories, and create or strengthen location-specific landing pages for each service area (Downtown Minneapolis spa, North Loop Botox clinic, etc.). This is where most competitors fall short—we execute relentlessly.
On-Page & Technical SEO
We restructure your site's architecture for search intent, optimize every page for your core beauty & medspa keywords (laser hair removal Minneapolis, med spa Botox, facial treatments, etc.), and fix technical issues (mobile speed, Core Web Vitals, internal linking). Google needs to understand what you offer and where—we make that crystal clear.
Content & Authority Building
We create high-intent content that captures searches like 'best Botox clinic near me' and 'laser hair removal cost Minneapolis.' Blog posts, service guides, and FAQ pages are built around real search queries your clients use. We also build local citations and backlinks from Minneapolis health & wellness directories to boost authority.
Monitoring, Testing & Optimization
We set up Google Analytics 4, Search Console alerts, and rank tracking dashboards. Monthly, we review which keywords are moving, which pages drive the most leads, and which competitors are gaining. We test meta descriptions, refine local landing pages, and adjust keyword targets based on real data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Minneapolis beauty & medspa brand
The median beauty & medspa client after 6 months
Your customized SEO checklist based on your current site, Google My Business profile, and local competition. See exactly what's holding you back on Google Maps—and what to fix first.
Median result across 12 beauty & medspa SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
First 4–8 weeks: Google My Business & local citation improvements should lift your Google Maps visibility. Months 2–4: organic keyword rankings begin climbing, and you'll see the first influx of 'near me' search traffic. Months 4–6: most clients see 40–60% of their new bookings from organic search. Full maturity (month 6+) is when SEO becomes your dominant channel. Speed depends on competition intensity and how many keywords you're targeting.
What's included in your retainer?
Omakaase retainers for beauty & medspa typically range from $1,800–$4,200/month depending on scope. Your plan includes: ongoing Google My Business management, local citation monitoring, monthly blog/content production, rank tracking, technical SEO updates, and a monthly strategy call. We scale up if you want expanded content or multiple locations.
What if we're already spending on Google Ads? Will SEO replace that?
Organic search and paid search are complementary, not mutually exclusive. Most of our clients reduce Google Ads spend by 20–40% once organic scales, reallocating budget to the SEO retainer. Ads are best for testing new services or seasonal campaigns; organic is your reliable, always-on engine. We help you find the optimal mix.
Do you do social media or just SEO?
We specialize in SEO and local search. We don't manage social media, but we do integrate social signals into your overall SEO strategy (social proof, reviews, brand mentions). If you need social management, we can recommend trusted partners—but SEO is our core expertise and your biggest growth lever.
How do you handle reviews? Do you generate fake ones?
Absolutely not. Fake reviews violate Google policy and destroy trust. Instead, we build a systematic review generation process: post-appointment email campaigns, in-clinic request cards, and SMS follow-ups that ask satisfied clients to leave honest reviews. Most practices see 20–40 new authentic reviews within 3–4 months. That's how you build authority the right way.
FREE · NO COMMITMENT · 48HR TURNAROUND
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