Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
92,000 SMBs in Amsterdam spend €4,500/month on digital. Most Beauty & MedSpa owners waste it on social alone.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Amsterdam beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Amsterdam Beauty & MedSpa: Instagram dominates, Google ignores you
Amsterdam's Beauty & MedSpa market is deeply Instagram-dependent but chronically underperforming on Google Maps and local search. Competitors are capturing 'near me' searches—facials, Botox, laser treatments—while you rely on walk-ins and referrals. The district-based nature of Amsterdam (Zuidas, Grachtengordel) means hyper-local competition is intense. Social media alone cannot scale your business; you need a channel mix that builds authority and trust.
The 3 places Amsterdam beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Instagram following (8,200 followers) but only 4–6 new bookings per month. Paid ads were bleeding budget with no ROI tracking. Competitors in nearby Zuidas were capturing 'Botox near me' searches.
Restructured Instagram content into 3 pillars: treatment education (Reels), before/afters (Stories with consent), and community wins (client testimonial carousel posts)
— Sarah M.
Clinic Director
Read the full case study →BEFORE → AFTER
Monthly new bookings from social · BEFORE
5 bookings
Monthly new bookings from social · AFTER
52 bookings
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 12–16 weeks, you'll have a scalable, data-driven social media system that consistently converts followers into booked appointments. You'll see 40–65% reduction in customer acquisition cost, 3–5x increase in monthly new leads from social, and a documented playbook your team can execute independently.
Competitive Audit & Channel Analysis
We analyze your Instagram, Google Local, and paid ad performance against 8–12 Amsterdam-based Beauty & MedSpa competitors. We map their audience, content strategy, and revenue drivers. You'll see exactly where you're losing to them and why.
Content & Community Strategy Design
We build a 12-week social content calendar (Instagram Reels, Stories, educational posts) designed to turn followers into community members. Content is hyper-local (Grachtengordel facials, Zuidas wellness trends) and tied to seasonal beauty demand in Amsterdam.
Paid Social & Conversion Setup
We configure retargeting campaigns, lead magnets (free consultation bookings), and lookalike audiences based on your best customers. Every campaign is tracked to revenue, not vanity metrics. We test creative and audience angles to lower your CPA.
Launch, Optimize & Weekly Reporting
We deploy the content calendar, launch paid campaigns, and monitor daily. Weekly calls review engagement, conversion rates, and booking data. We adjust creative, audience targeting, and budget allocation in real-time based on what's working.
Scale & Multi-Channel Expansion
After 8–12 weeks of validated results, we layer in Google Local optimization, TikTok testing, or email nurture sequences—depending on where your best customers engage. You're never dependent on one channel again.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam beauty & medspa brand
The median beauty & medspa client after 6 months
A confidential, data-backed report showing you exactly where you're losing to competitors, what's working (and what isn't) in your current strategy, and a custom 90-day action plan to add 15–25 new booked appointments per month.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from just hiring an in-house social media manager?
An in-house manager runs tactics. We architect strategy—competitive analysis, multi-channel planning, revenue attribution, and continuous optimization. You also avoid €3,200–€4,500/month salary overhead. Our retainer gives you strategy + execution + accountability for €2,000–€6,000/month.
We're already spending €1,200/month on Instagram ads with no results. What will change?
Most likely, you're retargeting the wrong audience or promoting the wrong offer. We audit your ad account, competitive positioning, and customer data to identify leaks. In 80% of cases, we lower CPA by 30–50% within 4 weeks by fixing targeting, creative, and funnel setup—not by spending more.
How long before we see new bookings?
Weeks 1–4 are setup and launch. By Week 5, you should see first social-attributed bookings (usually from retargeting warm audiences). By Week 8–12, most clients see consistent 2–3x ROI on paid spend. Organic content takes 12–16 weeks to compound.
What if we don't have strong before/after photos or client testimonials?
We work with what you have and create content collection systems. Many clinics underestimate their assets—treatment photos, video walkthroughs, team bios, and before/afters are goldmines. We help you organize, repurpose, and ethically showcase them. If needed, we recommend in-clinic photography or video to build assets.
Do you handle Google Local and reviews, or just social media?
Our core service is social media marketing. However, we integrate Google Local optimization (audit, review strategy, local keyword targeting) because it feeds your social strategy and vice versa. We don't do deep SEO, but we ensure your social and local presence work together.
FREE · NO COMMITMENT · 48HR TURNAROUND