Built for Beauty & MedSpa Brands That Have Outgrown Their Last SEO Agency.
Amsterdam's 340+ beauty salons and aesthetics clinics compete for the same high-intent searches. The ones winning built local SEO authority in Centrum, Jordaan, De Pijp, and Oud-Zuid before their neighbours did.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Amsterdam beauty & medspa is a different game.
We’ve run SEO here. We know what it takes.
68% of Amsterdam beauty clients search Google before booking — but only find the same 5 salons
Amsterdam's beauty market is Europe's most digitally-mature beauty hub, spanning luxury salons, independent aesthetics clinics, sustainable beauty boutiques, and international beauty brands. Local search data shows 68% of Amsterdam beauty clients now use Google to find a salon or aesthetician before booking — up from 41% in 2022. Salons with strong local SEO fill appointment slots 42% faster than those relying solely on walk-ins and Instagram. International clients (tourists, expats, business travellers) add 15–30% of booking volume for central Amsterdam salons — a unique opportunity most competitors miss.
The 3 places Amsterdam beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against established multi-location salon chains for searches from De Pijp, Oud-Zuid, and international visitors searching 'balayage Amsterdam' and 'best hair colour De Pijp'
Built 9 neighbourhood and service-specific landing pages targeting De Pijp, Oud-Zuid, balayage, and colour correction searches in both Dutch and English
— Sarah M.
Owner, De Pijp Hair Studio
Read the full case study →BEFORE → AFTER
Monthly new client bookings from organic search · BEFORE
7
Monthly new client bookings from organic search · AFTER
36
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 8–12 months, your Amsterdam salon appears in the local pack and top organic results for your neighbourhood and services — consistently generating 22–48 new client bookings per month from organic search.
Amsterdam Beauty SEO Audit
We audit your GBP, website, citations, and Instagram presence against the top 5 competing salons in your neighbourhood.
Technical & Local Foundation
Fix technical issues — site speed, beauty service schema, mobile optimisation, Dutch and English citation consistency, GBP category optimisation.
Neighbourhood & Service Content Build
Build neighbourhood-specific, service-focused content pages for the exact searches clients make in Centrum, Jordaan, De Pijp, Oud-Zuid, and surrounding areas.
Authority & Citation Building
Dutch beauty directory citations, salon association listings, neighbourhood and lifestyle publication mentions, review generation system.
Booking Attribution & Refinement
Monthly reporting on rankings, organic traffic, new client bookings, and revenue attribution.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam beauty & medspa brand
The median beauty & medspa client after 6 months
See how your salon compares to the top-ranking salons in your neighbourhood and service category.
Median result across 12 beauty & medspa SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does beauty salon SEO cost in Amsterdam?
Amsterdam beauty salon SEO retainers typically run €1,800–€4,200/month. Our packages start at €1,600/month with a 6-month minimum commitment. ROI typically appears at month 6–8.
Can I compete with big multi-location salon chains in Amsterdam?
Yes — for neighbourhood-specific searches. Big chains rank for generic terms like 'hair salon Amsterdam', but you can dominate 'best hair salon De Pijp' and 'balayage Jordaan' where intent is highest and margins are best.
How long before we see new bookings from SEO?
Most Amsterdam beauty clients see first incremental bookings within 50–75 days. Meaningful volume (20+ new bookings/month) typically takes 6–9 months. The waiting is the hardest part — but the results are worth it.
Do you work with both salons and aesthetics clinics?
Both — we specialise in both. Strategy differs slightly (salons focus on neighbourhood + walk-in traffic; clinics focus on service-specific authority + international clients), but the SEO foundation is the same.
How important are Google reviews and ratings for Amsterdam beauty SEO?
Extremely. Salons in the local pack top 3 average 48 reviews with 4.7+ ratings. We build review generation systems into every engagement.
FREE · NO COMMITMENT · 48HR TURNAROUND
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