Built for Beauty & MedSpa Brands That Have Outgrown Their Last Web Design Agency.
Your competitors are ranking for 'near me' searches. Your website isn't. We fix that—with conversion-first design.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Amsterdam beauty & medspa is a different game.
We’ve run Web Design here. We know what it takes.
92,000 Amsterdam beauty businesses. Most invisible on Google.
Amsterdam's beauty and medspa market is booming, but fragmented. Most businesses rely entirely on Instagram and word-of-mouth, leaving massive revenue on the table. Google Maps and organic search now drive 68% of appointment bookings in the wellness vertical. Businesses with optimised websites are capturing 3–5× more qualified leads than Instagram-only competitors.
The 3 places Amsterdam beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The business had 8,000 Instagram followers but ranked #47 on Google Maps for 'medspa Amsterdam'. Most new clients came from referrals, not search. The website was outdated and had no booking integration, forcing clients to call or email.
Rebuilt the website with mobile-first design and integrated an online booking system, reducing friction from inquiry to appointment.
— Sarah M.
Medspa Director
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads from Search · BEFORE
12
Monthly Qualified Leads from Search · AFTER
51
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
You go from invisible on Google to ranking in the top 3 for local beauty searches. Your website converts 3–5× more visitors into bookings. Within 90 days, you're capturing €8,000–€18,000 in monthly revenue you were previously leaving on the table.
Audit & Discovery
We analyse your current website, Google Maps presence, and competitor landscape. We identify exactly where you're losing conversions and why your local search ranking is weak. For Amsterdam beauty businesses, this means checking your citation consistency, review velocity, and Google Business Profile optimisation.
Strategy & Wireframes
We map the ideal customer journey—from Google search to appointment booking. We design a mobile-first website structure that speaks to Amsterdam's time-conscious professionals and tourists seeking beauty services. Every page is built for conversion, not just aesthetics.
Design & Development
We build a fast, mobile-optimised website that ranks on Google and converts visitors into bookings. We integrate your booking system, optimise for local search signals, and implement schema markup so Google understands exactly what you offer.
Local SEO & Maps Setup
We claim and optimise your Google Business Profile, build consistent citations across directories, and implement review management systems. This is how you rank for 'beauty salon near me' and 'medspa Amsterdam' searches—and beat competitors in your district.
Launch, Optimisation & Training
We launch your website, monitor conversion metrics in real-time, and refine the experience based on user behaviour. We train your team on managing bookings, updating services, and responding to Google reviews—so you stay competitive.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam beauty & medspa brand
The median beauty & medspa client after 6 months
We'll analyse your current website, Google Maps visibility, and conversion rate—then show you exactly what's costing you revenue. You'll get a custom report with 3–5 quick wins you can implement immediately.
Median result across 12 beauty & medspa Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from a new website?
Website conversions improve immediately—most clients see booking increases within 2–3 weeks of launch. Local search rankings take longer: expect to climb 5–15 positions on Google Maps within 4–6 months. We track every metric in a dashboard so you see progress in real-time.
Do we need to choose between a beautiful website and one that converts?
No. Design and conversion aren't opposed—they're interdependent. A beautiful website that doesn't convert is just digital art. We design for both: your site will look premium while guiding every visitor toward booking an appointment.
What if we already have a website? Do we need to rebuild from scratch?
Not always. We audit first and recommend the most efficient path. Sometimes a redesign is needed; sometimes we can optimise your existing site. Either way, we focus on what delivers ROI—not unnecessary change.
How much does a conversion-optimised beauty website cost?
Most projects range from €3,500–€7,200 depending on complexity, number of services, and integrations (booking system, payment processing, etc.). That's a one-time investment. Most clients see monthly revenue increases of €8,000–€25,000, so ROI is typically achieved in months 2–3.
Will the website help us compete with larger chains?
Yes. Large chains have budget for ads; you have a local advantage they can't match. A beautifully optimised website + strong local SEO means you rank higher than chains for 'near me' searches in your specific neighbourhood. We help you own your local market.
FREE · NO COMMITMENT · 48HR TURNAROUND