Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
The Amsterdam beauty retailers and salons hitting 5x+ ROAS aren't spending more — they're targeting locals smarter, converting high-intent search traffic, and running creative systems that compete with luxury international brands.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Amsterdam beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Amsterdam beauty brands waste €1.7M per year on unstructured Meta and Google Ads campaigns
Amsterdam's beauty market — spanning luxury skincare, salons, makeup, and wellness — generates over €340M in annual retail revenue across Centrum, Jordaan, De Pijp, and Oud-Zuid. Yet 71% of Amsterdam beauty brands running Meta Ads are operating with broad audience targeting, no look-alike segmentation, and creative that treats international templates as local. The brands winning in Amsterdam paid media aren't outspending competitors; they're outstructuring them with neighbourhood-specific targeting, local influencer partnerships, and conversion-focused creative that speaks to Amsterdam's affluent, design-conscious demographic.
The 3 places Amsterdam beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Broad Meta audience targeting to all Amsterdam women 25–55, generic international skincare creative, no Google Search presence, and no conversion tracking — couldn't identify which ads were actually driving bookings
Implemented GA4 booking tracking — discovered real conversion rate was 0.8%, not platform-reported 3.2%, revealing 60% of Meta spend was driving page views, not bookings
— Sophie M.
Owner, Oud-Zuid Skincare Boutique
Read the full case study →BEFORE → AFTER
Meta ROAS · BEFORE
1.3x
Meta ROAS · AFTER
4.7x
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Amsterdam beauty clients typically reach 3.5–6.2x ROAS on Meta, 4.1–7.8x on Google Search, and clear channel attribution showing which platforms drive profitable bookings and revenue.
Paid Media Audit & Channel Analysis
We audit your current Meta, Google Search, and any other active channels — identifying wasted spend, audience targeting gaps, missing high-intent keywords, and conversion tracking issues. Most Amsterdam beauty accounts have 6–11 fixable problems in week one.
Tracking & Attribution Setup
We implement GA4 conversion tracking for bookings, purchases, and contact form submissions — establishing the data foundation that makes every optimisation decision reliable. If you can't measure it, you can't improve it.
Campaign Structure: Local Intent Tiers
We rebuild campaigns around local intent — brand searches, category searches (salon/skincare/makeup), neighbourhood searches (Amsterdam Jordaan salon, De Pijp treatments), and competitor searches. Each tier gets precise keyword match types, bid strategies anchored to actual conversion data, and location-based audience signals.
Meta Targeting & Creative Systematisation
We rebuild Meta audiences around lookalike segments from your best customers, layered with interest/behaviour signals (Amsterdam luxury shoppers, design enthusiasts, wellness-focused 28–45 women). Then we run weekly creative testing — testing product photography, treatment benefits, customer testimonials, and Amsterdam lifestyle angles.
Monthly Optimisation & Attribution Reporting
Weekly creative testing cycles on Meta, continuous Google keyword refinement based on conversion data, and monthly reporting on true ROAS by channel — with clear recommendations on where to scale budget and where to cut. We report on actual bookings and revenue, not platform vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam beauty & medspa brand
The median beauty & medspa client after 6 months
See how your Amsterdam beauty brand's paid media performance compares to top-performing salons and beauty retailers — with exact Meta ROAS, Google CPC, and booking conversion benchmarks from our Amsterdam portfolio.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should an Amsterdam beauty brand spend on paid ads to see real results?
A meaningful paid media programme starts at €4,000–€6,500/month ad spend. Below that, machine learning can't gather enough data to optimise booking conversion. Most of our Amsterdam beauty clients scale to €10k–€20k/month within 6 months as ROAS improves and booking volume grows.
Should we focus on Meta or Google Search for our Amsterdam salon?
Both serve different roles. Google Search captures high-intent local searches — people actively searching for appointments in your neighbourhood. Meta builds awareness and retargeting — reaching people who visited your site or engage with beauty content. Top-performing Amsterdam salons use both, typically allocating 55% to Google Search and 45% to Meta, adjusting by location and season.
How do you target across Amsterdam's different neighbourhoods on paid ads?
We build separate campaigns for high-intent local searches by area (Jordaan salon, De Pijp treatments, Centrum appointments). On Meta, we layer location exclusions and audience refinements so Jordaan budget doesn't leak to Oud-West. For multi-location beauty brands, we track bookings by location so budget naturally flows to the most profitable areas.
Can you help us track salon bookings from paid ads?
Yes — we implement GA4 event tracking that captures every booking, consultation, or contact form submission, then attributes it to the specific ad, keyword, and audience that drove it. This is foundational; without booking attribution, you're optimising blind.
Is TikTok worth running for our Amsterdam beauty brand?
TikTok works best for beauty brands with strong visual/lifestyle content targeting under-35 audiences — makeup artists, wellness coaches, salon chains with personality. Amsterdam has strong TikTok beauty engagement. We run TikTok as part of a full funnel strategy, typically allocating 10–20% of budget as a brand/awareness channel.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Amsterdam beauty & medspa market diagnostic.
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