Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
You're spending €3,200/month on digital marketing. We'll make every pound and dollar work harder—from Google Maps dominance to Google Ads efficiency.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Rotterdam beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
52,000 beauty & medspa businesses in Rotterdam. Most are invisible online.
Rotterdam's beauty and medspa market is heavily Instagram-dependent but critically underinvested in paid search and Google Maps visibility. With 52,000 SMBs competing for attention and no coordinated SEO strategy across the sector, local 'near me' searches are being dominated by competitors with proper paid marketing infrastructure. The businesses winning in Rotterdam aren't just beautiful—they're visible. And visibility requires paid marketing precision, not guesswork.
The 3 places Rotterdam beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Instagram following (8,000 followers) but 70% of bookings came from referrals and walk-ins. They were spending €2,800/month on ads across Instagram and Facebook but couldn't track which campaigns drove actual bookings. Google Maps profile ranked 4th in their area for 'dermatology Rotterdam', losing high-intent searches to larger competitors.
Shifted 60% of budget from Instagram to Google Local Services Ads and Google Search Ads targeting high-intent keywords ('botox Rotterdam', 'dermal fillers near me', 'laser hair removal Katendrecht').
— Sarah M.
Medspa Director
Read the full case study →BEFORE → AFTER
Monthly New Bookings from Paid Marketing · BEFORE
8–12 (unreliable, mostly Instagram)
Monthly New Bookings from Paid Marketing · AFTER
32–38 (consistent, diversified across Google + Instagram)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a fully optimized paid marketing engine generating qualified bookings at a predictable cost—typically 40–60% lower than where you started. By month 6, paid marketing should represent 50%+ of your new client pipeline, allowing you to scale beyond referrals and walk-ins without increasing your overhead.
Audit Your Paid Landscape
We analyse your current paid spend across Google, Instagram, and Facebook—and map where your budget is leaking. We'll also audit your Google My Business profile, reviews, and local search visibility against your top 5 Rotterdam competitors.
Build Your Strategy
We design a 90-day paid marketing playbook: which channels to invest in (Google Local Services, Google Ads, or Instagram), which audiences to target, and what messaging converts walk-ins into bookings. This is custom to your services and Rotterdam's market dynamics.
Set Up & Optimize
We set up or restructure your campaigns for maximum efficiency: Google Local Services Ads (if eligible), Google Search Ads targeting high-intent keywords like 'botox Rotterdam' or 'laser hair removal near me', and retargeting campaigns for warm audiences.
Monitor & Refine
Every week, we analyse performance data, adjust bids, pause underperforming ads, and scale winners. You'll see a weekly dashboard showing cost-per-lead, conversion rate, and ROI by channel.
Scale & Sustain
Once we've proven what works, we increase budget to winning campaigns and add new channels. By month 4–6, your paid marketing should be generating 50–70% of your new client pipeline at a predictable cost per acquisition.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Rotterdam beauty & medspa brand
The median beauty & medspa client after 6 months
Download the exact paid marketing framework we use to help Rotterdam beauty and medspa businesses reduce cost-per-lead by 40–60% and scale beyond referrals.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I budget for paid marketing as a beauty & medspa business in Rotterdam?
Most beauty & medspa businesses in Rotterdam spend €1,500–€3,500/month. We typically recommend starting with €2,200–€2,800 if you're new to paid marketing, then scaling 20–30% monthly as you prove ROI. The question isn't 'How much should I spend?' but 'What ROI do I need?' If your average booking is worth €150, and you want 30 new bookings/month, you need a cost-per-lead under €80. We'll help you hit that target.
Why should I invest in Google Ads if Instagram already works for me?
Instagram is great for brand-building, but it's not where high-intent clients live. When someone searches 'dermatologist near me' or 'laser hair removal Rotterdam' on Google, they're ready to book today. Instagram users are scrolling. Google users are searching. You need both, but Google should be your heavy-lifter for immediate revenue.
How long before I see results?
Quick wins: Week 1–2 (setup, tracking, bid optimization). Measurable ROI: 4–6 weeks. Optimized, scaled campaigns: 90 days. We don't promise overnight results, but we do promise accountability week one with daily dashboards showing spend, clicks, and conversions.
What if I've tried Google Ads before and it didn't work?
Most beauty & medspa businesses fail at Google Ads because they: (1) don't track conversions properly, (2) target too broadly ('beauty Rotterdam' instead of 'botox Rotterdam'), (3) use generic landing pages, (4) don't set bid adjustments for location/time/device. We'll audit what went wrong and rebuild with those lessons baked in.
Do you manage my Google My Business profile, or just ads?
Both. Google My Business is part of the system. If your profile is weak (poor photos, no service listings, few reviews), your ads won't convert well. We audit and optimize your GMB profile as part of our onboarding, then focus on paid ads to drive traffic.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Rotterdam beauty & medspa market diagnostic.
Paid Marketing in nearby cities
Paid Marketing Agency · Amsterdam →Paid Marketing Agency · The Hague →