Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Rotterdam beauty & medspa businesses lose 40% of potential clients to competitors dominating Google Maps and paid social.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Rotterdam beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Your Instagram followers aren't booking appointments
Rotterdam's beauty and medspa sector thrives on foot traffic and referrals, but the market is shifting. Competitors investing in integrated social + SEO strategies are capturing the 'near me' search demand that your Instagram-only presence can't reach. With ~52,000 SMBs across Rotterdam metro competing for attention, isolation to a single platform isn't a weakness—it's a blind spot. Businesses spending €3,200/month on marketing see the largest ROI gaps when social channels operate independently of search visibility and conversion strategy.
The 3 places Rotterdam beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
3,500 Instagram followers but only 8–12 bookings per month; competitors ranking above them on Google Maps; €2,400/month marketing spend producing inconsistent results; no paid acquisition strategy
Built a content strategy mixing educational reels (treatment education, aftercare, local testimonials) with paid retargeting on Instagram/Facebook to warm audiences
— Lisa M.
Medspa Owner
Read the full case study →BEFORE → AFTER
Monthly bookings · BEFORE
8–12
Monthly bookings · AFTER
14–18
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
By month three, you own an integrated social + local strategy that converts followers into booked appointments, ranks your location on Google Maps for local searches, and builds a community that drives referrals. Most clients see 40–65% increase in qualified leads and 20–35% growth in monthly bookings within 6 months.
Audit & Discovery
We map your current social presence, competitor positioning on Google Maps, and local search visibility across Rotterdam. We identify which content resonates with your audience and where bookings are lost in the funnel.
Strategy & Positioning
We define your unique positioning across Instagram, TikTok, and Google local, then build a content calendar that feeds both community engagement and search visibility. This ensures every post serves a conversion goal.
Content Production
We produce hero content (testimonials, before/after, treatment education) optimized for both organic discovery and paid retargeting. All content is tagged for local Rotterdam audiences and designed to improve Google local signals.
Paid Execution & Local Optimization
We launch targeted paid campaigns on Instagram and Facebook to nurture warm audiences, while optimizing your Google Business Profile, citations, and local content to win 'near me' searches in Rotterdam and surrounding districts.
Optimize & Scale
We analyze booking data, refine audience targeting, scale winning ad creative, and adjust content to maximize conversion. Monthly strategy reviews ensure your spend is growing revenue, not just impressions.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Rotterdam beauty & medspa brand
The median beauty & medspa client after 6 months
Get a personalized 15-minute audit revealing your exact position versus local competitors, which social channels are driving bookings vs. vanity metrics, and a prioritized roadmap to recapture lost revenue.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a social media manager or doing it in-house?
A social media manager posts content; we build a system where content drives bookings. In-house teams often lack budget expertise and time to scale paid campaigns. We combine strategy, paid acquisition, local SEO, and conversion optimization in one integrated service. Most clients see 3–5x better ROI than in-house or freelance approaches because every lever is pulling in the same direction.
We're already spending €2,400/month on marketing. Won't this add costs?
Often no. Most beauty & medspa businesses are inefficiently spending across multiple channels with poor coordination. We typically restructure your budget, cut wasteful spend, and reallocate to high-ROI channels. Many clients pay the same total but see 2–3x the bookings because we eliminate leaks and optimize the funnel.
How long before we see results?
Quick wins (improved Google ranking, optimized ad performance) appear in weeks 4–8. Meaningful booking volume growth takes 3–4 months as audience targeting refines and referral effects compound. Most clients see 20–30% improvement by month two and 45–65% by month six.
Do you handle content creation, or do we supply it?
We handle it. We produce 12–16 pieces per month (reels, carousel posts, static ads, video) optimized for conversion. This includes before/afters, testimonials, educational content, and treatment showcases. Your team provides input on brand voice, service details, and client testimonials; we handle the rest.
What if we're already doing Instagram ads ourselves?
Most in-house campaigns leak money because audience targeting is too broad, ad creative isn't conversion-optimized, and there's no feedback loop to refine. We review your existing campaigns, identify waste, and rebuild targeting and creative from scratch. You'll usually see lower cost per result immediately.
FREE · NO COMMITMENT · 48HR TURNAROUND