Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
42,000 SMBs here average €3,500/month on digital ads. Most waste it on the wrong platforms. We make every pound and dollar work harder.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
The Hague beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Instagram spend isn't reaching new clients in The Hague
The Hague's Beauty & MedSpa market is paradoxically competitive yet underoptimised. Most salons and clinics dominate Instagram but are invisible on Google Maps—where local clients actually search. The Binnenstad and Beatrixkwartier attract high-income professionals seeking premium beauty and medical aesthetics, but competitors are winning the 'near me' searches you're missing. Paid Marketing here isn't about reach; it's about capturing intent at the exact moment a client needs you.
The 3 places The Hague beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending €2,200/month on Instagram with minimal ROI. Competitors dominated Google Local Search results. No conversion tracking meant no understanding of actual cost-per-booking.
Shifted 60% of budget to Google Search Ads + Local Services Ads, targeting high-intent keywords ('dermal fillers The Hague', 'anti-aging treatments Binnenstad')
— Sarah M.
Clinic Owner
Read the full case study →BEFORE → AFTER
Monthly New Client Acquisitions from Paid Ads · BEFORE
8 clients
Monthly New Client Acquisitions from Paid Ads · AFTER
18 clients
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll have predictable, profitable paid channels driving 40–60% of new bookings at a cost-per-acquisition 35–50% lower than today. By month 6, you're no longer dependent on referrals—you own the paid channel, scale at will, and understand exactly which £/€ drives revenue.
Audit & Data Blueprint
We analyse your current ad spend, conversion tracking, and competitor landscape in The Hague. We map which keywords and search terms high-intent clients use—and where your competitors are winning. You'll see exactly which channels are profitable and which are burning cash.
Channel Strategy & Bid Architecture
We build a multi-channel strategy prioritising high-intent search (Google Ads, Local Services Ads) alongside precision retargeting on Instagram and Facebook. For The Hague specifically, we identify which districts and neighbourhoods (Binnenstad, Beatrixkwartier) generate your highest-value clients.
Creative & Landing Page Optimisation
We create high-converting ad creatives and landing pages built to convert search intent into bookings. Each campaign has a tailored page—not a generic homepage redirect. We A/B test messaging to The Hague audience and refine based on performance data weekly.
Launch, Track & Optimise
Campaigns go live with full conversion tracking, call tracking, and booking pipeline visibility. We monitor daily, adjust bids in real time, and optimise towards your target cost-per-booking. You receive weekly dashboard reports showing spend, leads, bookings, and ROI by channel.
Scale & Compounding Growth
Once we identify your most profitable channels and messaging, we scale spend intelligently. We layer in review management, location extensions, and seasonal campaigns (e.g., pre-summer skincare push). Your cost-per-booking decreases as quality increases.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a The Hague beauty & medspa brand
The median beauty & medspa client after 6 months
See how your ad spend and ROI compare to The Hague's top performers. Data on cost-per-booking, channel effectiveness, and the exact strategies driving 5.3x ROAS for leading clinics.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results from paid ads?
You'll see initial data within 2–3 weeks as campaigns gather impressions and clicks. But meaningful results—improved cost-per-booking and clear ROI—typically emerge after 6–8 weeks once we've collected enough conversion data to optimise confidently. Most clients see a 20–30% efficiency gain by week 8.
What's the minimum budget to make paid marketing work?
For Beauty & MedSpa in The Hague, we recommend €1,500–€2,000/month minimum to test and gather data across channels. Below €1,000/month, platform algorithms (especially Google) struggle to find your ideal audience at scale. The €3,500 average spend in The Hague allows robust testing and scaling.
Do you manage our Google Business Profile and reviews too?
Yes. We audit and optimise your Google Business Profile as part of the strategy—this is critical for Local Services Ads and Maps visibility. However, if you want full reputation management (review generation, response management), we discuss that as an add-on service based on your needs.
What if we've already tried paid ads and lost money?
That's common. Most failed campaigns lack proper conversion tracking, are bidding on the wrong keywords, or have poor landing pages. We start with a forensic audit to identify what went wrong, then rebuild from first principles. Many of our clients had failed attempts before engaging us.
How much does your service cost?
We work on a retainer model ranging from €1,500–€4,500/month depending on budget size, complexity, and service mix. Larger ad budgets and multi-channel strategies sit at the higher end. We're transparent: the retainer covers strategy, campaign management, weekly optimisation, and reporting. Ad spend is separate and managed by you or us based on your preference.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your The Hague beauty & medspa market diagnostic.
Paid Marketing in nearby cities
Paid Marketing Agency · Amsterdam →Paid Marketing Agency · Rotterdam →