Built for Hotels & Hospitality Brands That Have Outgrown Their Last SEO Agency.
Cut OTA dependence. Own your search rankings. Convert website visitors into direct bookings at higher margins.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Tampa hotels & hospitality is a different game.
We’ve run SEO here. We know what it takes.
72,000 Tampa hotels compete for visibility. You need organic dominance.
Tampa's hospitality landscape is split between Ybor City's boutique scene, Hyde Park's upscale positioning, and Channel District's business travel demand. Most hotels surrender 25–40% of revenue to Booking.com and Expedia simply because they rank invisibly for "hotels in [neighborhood]" and "[hotel type] near me" searches. Local SEO isn't optional—it's the difference between fighting for scraps on OTA platforms and owning your direct booking pipeline. Hotels investing in SEO are capturing high-intent travellers before they even compare rates on third-party sites.
The 3 places Tampa hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite being a top-rated property on TripAdvisor, they ranked #8–12 for "hotels in Ybor City" and #15–20 for "boutique hotels Tampa". 68% of bookings came from Expedia and Booking.com. Direct website bookings were weak. Seasonal occupancy swung from 85% (March–April) to 32% (July–August).
Rebuilt GBP profile with high-quality photos, regular posts, and Q&A optimization; ensured consistent NAP across 28 local directories.
— Maria S.
General Manager
Read the full case study →BEFORE → AFTER
Direct booking percentage · BEFORE
18%
Direct booking percentage · AFTER
42%
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll rank in the top 3 for 50+ high-intent local keywords, see organic traffic increase 120–180%, and capture 35–45% of your bookings directly—cutting OTA dependence and reclaiming 15–25% margin per booking. You'll have a predictable, year-round organic pipeline that insulates you from seasonal volatility.
SEO Audit & Competitive Mapping
We conduct a deep technical audit of your site, Google Business Profile, and local citation health. We map your top 20 competitors across Tampa, Ybor City, and the Channel District to identify keyword gaps, ranking opportunities, and low-hanging fruit you can capture in 60–90 days.
Keyword Strategy & Content Planning
We research high-intent search queries specific to your property type and Tampa geography. We prioritize keywords by search volume, intent (direct booking vs. information), and conversion potential. We build a 12-month content calendar targeting seasonal demand, local events, and traveler pain points.
On-Page & Technical Optimization
We optimize page titles, meta descriptions, headers, and body content for your priority keywords. We implement JSON-LD schema markup for hotels, ensure mobile-friendliness, improve Core Web Vitals, fix crawl errors, and build internal linking to guide travellers toward booking pages.
Local SEO & Citation Authority
We optimize and claim your Google Business Profile, ensure consistent NAP across 30+ local directories (Yelp, TripAdvisor, Apple Maps, etc.), and generate location-specific landing pages for Ybor City, Hyde Park, Channel District, and surrounding neighborhoods. We build citations that signal authority to Google.
Link Building & Ongoing Performance Tracking
We build high-authority backlinks from local Tampa news, travel blogs, and hospitality directories. We set up monthly SEO reporting dashboards tracking rankings, organic traffic, conversion rate, and direct booking volume. We implement continuous optimization based on data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Tampa hotels & hospitality brand
The median hotels & hospitality client after 6 months
Get our data-backed strategy guide showing exactly how Tampa hotels are capturing 40–60% of their bookings directly and cutting OTA dependence. Learn the ranking tactics, local SEO framework, and seasonal keyword strategy that drive occupancy and margin.
Median result across 12 hotels & hospitality SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see ranking improvements?
You'll typically see first-page rankings for 8–15 keywords within 6–8 weeks, and meaningful organic traffic lift (15–30% increase) within 3 months. Full impact (top 3 rankings, 120%+ traffic growth) takes 5–6 months. SEO is a compound investment—results accelerate as domain authority builds.
Will SEO help reduce our dependence on Booking.com and Expedia?
Yes—this is our primary focus. By ranking for high-intent local keywords ("hotels in Ybor City", "where to stay in Tampa Bay", etc.), we drive travellers to your website before they compare prices on OTAs. Typically, direct booking percentage increases from 18–22% to 40–50% within 6 months, reducing OTA commission spend by 15–25%.
What if we're a small independent hotel competing against large chains?
Local SEO actually favors smaller, independent hotels. Google rewards relevance, reviews, and local engagement over brand size. We position your property as a local expert for your neighborhood (Ybor City, Hyde Park, Channel District, etc.). Independent hotels we work with consistently outrank larger chains on local intent queries.
How do you handle seasonal demand fluctuations in our SEO strategy?
We build a 12-month content and keyword calendar that targets seasonal traveller types year-round. In summer, we prioritize family travel and deals; in spring, convention and group travel; in fall/winter, holiday and corporate bookings. This smooths out occupancy swings and creates consistent organic pipeline across all seasons.
What's included in your typical retainer? What's not?
Retainer includes: keyword research, on-page optimization, GBP management, citation building, link building, monthly reporting, and strategy calls. Not included: paid ads (Google Ads, Meta), website redesign, or review management (though we recommend best practices). Most hotels start at $3,200–$5,500/month depending on property size and competitive intensity.
FREE · NO COMMITMENT · 48HR TURNAROUND