Built for Hotels & Hospitality Brands That Have Outgrown Their Last Social Media Agency.
Tampa hotels lose 15–30% margin to booking platforms. Reclaim revenue through authentic social content that converts.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Tampa hotels & hospitality is a different game.
We’ve run Social Media here. We know what it takes.
Direct bookings beat OTA fees when your social strategy works.
Tampa's hospitality sector depends heavily on seasonal tourism and OTA traffic, leaving you vulnerable to algorithm changes and commission erosion. Social media is your direct line to guests—but only if you're building community, not just posting. Most Tampa hotels treat social as an afterthought; those who invest strategically see occupancy lift and 2–3x higher booking margins. The competition is moderate, but the opportunity is massive: your guest database is your most valuable asset.
The 3 places Tampa hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
68% of bookings came through Booking.com and Expedia (15–18% commission fees). Website received 200+ monthly visitors but converted <1.2%. Instagram had 800 followers, no engagement, zero bookings.
Built a 'Local Stories' content series featuring guest experiences, neighborhood guides, and behind-the-scenes team spotlights to humanize the brand and differentiate from chain hotels.
— Maria S.
General Manager
Read the full case study →BEFORE → AFTER
Direct Booking Rate · BEFORE
28%
Direct Booking Rate · AFTER
52%
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a growing owned audience of past and potential guests, a repeatable content machine that drives direct bookings, and data to reduce OTA dependency. Within 6 months, most clients see 8–15% lift in direct booking rate and 12–18% improvement in average booking margin.
Audit Your Social & OTA Dependency
We analyze your current social presence, booking channel mix, guest sentiment, and competitor strategies across Tampa hospitality. You'll see exactly how much margin you're leaving on the table through OTA commissions and why social conversion is stalling.
Build Your Direct Booking Strategy
We map your ideal guest journey from awareness through repeat booking. This includes content pillars (guest stories, local experience, value props), channel mix, and incentives to drive direct bookings. Strategy is tailored to your property type and seasonal demand patterns.
Launch High-Converting Content
We create and publish authentic, platform-native content (Reels, Stories, carousel posts, guest testimonials) designed to build community and drive action. Each piece is tested and optimized for your target guest demographic.
Activate Guest Reviews & Community
We build a systematic approach to gather, respond to, and leverage guest reviews on Google, Facebook, and TripAdvisor. Positive reviews are repurposed into social content to build trust and reduce direct booking friction.
Measure, Optimize & Scale
We track every metric that matters: direct booking rate, cost-per-booking-acquisition, guest lifetime value, and occupancy lift. Monthly reporting shows ROI against OTA spend and identifies which content and channels drive highest-margin bookings.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Tampa hotels & hospitality brand
The median hotels & hospitality client after 6 months
A simple self-assessment tool to benchmark your current direct booking rate, OTA dependency, and social conversion against top performers in Tampa hospitality—plus a custom roadmap to reclaim margin.
Median result across 12 hotels & hospitality Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much will this cost, and what's the ROI timeline?
Social media packages for Tampa hotels range from $1,500–$5,000/month depending on content volume, paid spend, and team size. Most clients see positive ROI (bookings exceed service cost) within 60–90 days. We typically recommend a 6-month commitment to build momentum and see full strategy impact.
Do you manage paid social ads, or just organic content?
Both. We create organic content (posts, Reels, Stories) that builds community and trust, and we run paid campaigns (Instagram, Facebook, Google) to retarget past guests and drive conversions. The mix depends on your goals and budget. Most hotels see better ROI with a 60/40 organic-to-paid split.
We're already on Instagram but have no engagement. What will change?
Three things: First, we audit why engagement is low (wrong content pillars, wrong audience, poor posting cadence). Second, we rebuild your content strategy around what actually drives bookings for Tampa hotels—guest stories, local experiences, value props—not just room photos. Third, we create a paid amplification strategy to reach people who will actually book. Most clients see 4–8x engagement lift within 60 days.
Will social media replace Google Ads or SEO for us?
No. Social is one part of a diversified direct booking strategy. Google Ads and local SEO are also critical, especially for last-minute bookers and corporate clients. We focus on social because it's underutilized by Tampa hotels and offers the fastest ROI. Many clients use us alongside their existing SEM or SEO provider.
How do you measure success?
We track metrics that matter: direct booking volume and rate, cost-per-booking-acquisition (compared to OTA commission costs), guest lifetime value, and occupancy lift. Monthly dashboards show exactly how social content drives revenue. We tie everything back to your bottom line, not vanity metrics.
FREE · NO COMMITMENT · 48HR TURNAROUND