Built for Hotels & Hospitality Brands That Have Outgrown Their Last Paid Marketing Agency.
Tampa hotels lose 30–40% of revenue to OTA commissions. We redirect that traffic—and margin—straight to your website.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Tampa hotels & hospitality is a different game.
We’ve run Paid Marketing here. We know what it takes.
Stop feeding Booking.com. Start filling rooms directly.
Tampa's hospitality sector sits at an inflection point. With tourism steady but OTA dominance rising, hotels here are caught between thin margins and commission sprawl. The meta-search and Google Ads landscape favours operators who invest early in owned-channel strategies. Direct booking conversion rates in hospitality jump 3–5x when campaigns are tuned to seasonal demand shifts—a critical advantage in Tampa's summer lull and shoulder seasons.
The 3 places Tampa hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
68% of bookings came through Expedia; direct site traffic was high but conversion was 2.1%. Summer months were strong, but April and October saw 18–22% occupancy dips. PPC spend was $2,800/month with no clear attribution.
Rebuilt Google Ads account with brand-capture, demand-gen, and seasonal intent segments; added conversion tracking to distinguish OTA-sourced vs. direct bookings.
— Maria S.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly Direct Booking Revenue · BEFORE
$18,500
Monthly Direct Booking Revenue · AFTER
$34,200
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90–180 days, your direct booking rate climbs 8–15 points, cost per booking drops 35–50%, and seasonal occupancy gaps narrow. You own your guest relationship, reduce OTA exposure, and build a paid engine that scales predictably with your business.
Audit & Benchmarking
We pull your current ad spend, conversion data, and OTA dependency into one diagnostic view. We map your guest journey from search intent through booking, and compare your performance against Tampa hospitality benchmarks. This reveals where margin leaks exist and where quick wins hide.
Strategy & Segmentation
We design a channel-stack and audience architecture purpose-built for direct bookings. This includes brand-capture campaigns (to intercept OTA traffic), seasonal intent targeting, and retargeting for high-value guests. We also build a budget allocation model that responds to Tampa's demand cycles.
Setup & Activation
We structure Google Ads accounts with clear SKAGs (single keyword ad groups), layered audience targeting, and conversion tracking tied to direct bookings. We activate meta-search, Display Remarketing, and social channels with creative aligned to your brand and seasonal themes.
Optimisation & Learning
First 60–90 days are heavy iteration. We test messaging, landing page variables, audience mix, and bid strategies. Weekly reporting flags what's working; we double down and pause drain. By day 90, you'll see clear ROAS and cost-per-booking trends.
Scale & Seasonal Pivot
Once core campaigns prove ROI, we scale high-performers and introduce seasonal campaigns for shoulder periods. We also layer in predictive adjustments—if Tampa convention data or event calendars suggest demand, we shift budget ahead. You're no longer reactive; you're anticipating.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Tampa hotels & hospitality brand
The median hotels & hospitality client after 6 months
A data-backed guide to reducing OTA dependence, capturing seasonal demand, and building a direct booking machine. Used by 40+ hotels in the Tampa metro.
Median result across 12 hotels & hospitality Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
First-month diagnostics and setup reveal quick wins (messaging fixes, audience refinements, bid adjustments). You'll see early performance signals by week 4. Significant impact—10+ point direct booking lift, 35%+ cost reduction—typically lands between months 2–4. Full seasonal optimisation takes 6 months. The upside: once dialled in, the engine runs predictably.
What if we're already running Google Ads in-house?
We'll audit your account, identify waste and missed opportunities, and show you exactly where leverage exists. Many in-house campaigns are well-intentioned but lack audience segmentation, seasonal strategy, or proper conversion tracking. We often find 30–40% of spend is unoptimised. We'll either partner to help you fix it or take over completely—your call.
How do you measure 'direct bookings' vs. OTA traffic?
We layer conversion tracking into your booking engine to tag each reservation with its source: paid search, organic, meta-search, display, social, direct, OTA. Most hotels discover their true direct booking rate is lower than they think. Once we have that clarity, we optimise to shift volume and margin from OTA to owned channels.
What's your approach to seasonal shifts?
We map your historical booking data against Tampa's event calendar (conventions, holidays, weather patterns), then build a seasonal budget model. Spring and fall shoulder seasons get increased spend and tailored creative. Summer leisure campaigns differ from winter business-travel angles. We adjust quarterly—sometimes monthly—based on early booking signals and market activity.
Do you manage social media (Facebook, Instagram) advertising too?
Yes. Social is part of the channel-stack for hotel marketing—excellent for brand-building and retargeting past visitors. We run Facebook/Instagram alongside Google Ads, typically allocating 20–30% of spend to social (lifestyle content, flash promotions, event tie-ins). It's lower ROAS than search, but crucial for occupancy during soft periods.
FREE · NO COMMITMENT · 48HR TURNAROUND