Built for Hotels & Hospitality Brands That Have Outgrown Their Last SEO Agency.
Rank on Google for local searches. Convert visitors to direct bookings. Own your guest relationships in New York.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
New York hotels & hospitality is a different game.
We’ve run SEO here. We know what it takes.
Your hotel loses $12K monthly to OTA commissions
New York's competitive hospitality market—from Midtown Manhattan to the Flatiron District—relies heavily on third-party booking platforms. Hotels here face unique pressure: OTA commissions erode margins while guest data stays locked away. SEO is the fastest path to reclaim direct bookings and reduce platform dependence, especially as travelers increasingly search 'hotels near me' and read reviews before booking. The data is clear: hotels that rank organically for local intent capture 40% higher-value bookings than those invisible in search results.
The 3 places New York hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong occupancy but 78% of bookings came through Expedia and Booking.com. The hotel's website ranked on page 3 for 'hotels near Flatiron' and had no presence in the Local Pack. Commissions were eating 18% of ADR.
Fixed Google Business Profile (incomplete address, wrong hours), resolved NAP inconsistencies across 12 directories, and implemented Hotel schema + Review schema
— Sarah M.
General Manager
Read the full case study →BEFORE → AFTER
Direct booking revenue (monthly) · BEFORE
$8,900
Direct booking revenue (monthly) · AFTER
$24,400
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months of focused SEO work, your hotel owns prime real estate in local search results, reducing OTA dependence by 20–35% and recovering $8K–$18K monthly in direct booking margin. You'll have predictable, scalable organic traffic that doesn't rely on paid campaigns or platform algorithms.
Audit & Competitive Intelligence
We crawl your site and analyze your top 5 local competitors' SEO foundations. We identify technical issues, ranking gaps, and keyword opportunities unique to your hotel's location and guest type in New York.
Local Authority & Trust Build
We fix your Google Business Profile, ensure NAP consistency across New York directories, and implement schema markup (Hotel, Room, Review, FAQPage). This anchors you in the Local Pack and signals trust to Google.
Content & Keyword Strategy
We map high-intent keywords ('book a hotel in Flatiron,' 'luxury rooms near Central Park,' seasonal travel intent) and build content that answers guest questions and reduces friction to direct booking.
On-Page & Technical Optimization
We refine title tags, meta descriptions, and internal linking to guide guests toward direct booking. We improve Core Web Vitals and mobile experience—critical for hotel searches on mobile in New York.
Ongoing Monitoring & Refinement
We track rankings, organic traffic, and direct booking conversion rate. Monthly reporting ties SEO wins to revenue impact, and we adjust strategy based on seasonal demand shifts and competitor moves.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York hotels & hospitality brand
The median hotels & hospitality client after 6 months
Get our 28-point audit checklist used by 50+ New York hotels to identify missing SEO wins. See exactly where your site ranks, what's holding you back, and which quick wins will move the needle fastest.
Median result across 12 hotels & hospitality SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see ranking improvements?
Local pack visibility improvements typically appear within 30–45 days after we optimize your Google Business Profile and fix local citations. Full page 1 rankings for competitive terms usually take 4–6 months, depending on current authority and competition. We prioritize quick wins first (Local Pack, featured snippets) while longer-tail content builds authority over time.
Will SEO actually reduce my OTA commissions?
Yes—directly. Every organic direct booking is a commission you keep. Our case studies show hotels shift 20–35% of bookings off OTAs within 6 months, recovering $8K–$18K monthly. The key is making your direct booking path as smooth as the OTAs'. We optimize for that explicitly.
What if I'm already paying for Google Ads? Can SEO and paid work together?
Absolutely. Many of our clients run both channels. Paid gives you immediate visibility for high-intent keywords; organic builds long-term, scalable traffic. Together, they dominate the search results and convert higher-intent guests. We coordinate keyword strategy so both channels reinforce each other and you're not wasting budget bidding on keywords you already rank for organically.
Do you guarantee rankings or bookings?
We guarantee effort, process, and transparency—not rankings, because Google controls the algorithm. However, we do guarantee we'll only recommend changes that follow Google's guidelines, and we track and report on ranking improvements, traffic growth, and direct booking conversion. If we're not seeing traction after 90 days, we pivot the strategy. Your success is our accountability.
How much does this cost? What's the typical contract?
Our retainers for hotels in New York typically range from $3,000–$8,000/month depending on scope (local pack optimization, content creation, technical SEO, ongoing management). We recommend 6-month minimums to let the strategy compound. Most clients see ROI by month 3 and stay 12+ months. We offer a no-obligation audit and proposal after an initial call.
FREE · NO COMMITMENT · 48HR TURNAROUND