Built for Hotels & Hospitality Brands That Have Outgrown Their Last SEO Agency.
Most lose guests to Booking.com. You don't have to. Rank higher. Own your traffic.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Austin hotels & hospitality is a different game.
We’ve run SEO here. We know what it takes.
58,000 Austin hotels compete for direct bookings online
Austin's hospitality market is fragmented—boutique hotels, bed & breakfasts, and mid-tier properties all fight for visibility against massive OTA platforms. Search demand for 'hotels in Austin' peaks seasonally around ACL Fest, SXSW, and summer travel, but most properties fail to capture local queries year-round. Properties that dominate SEO reduce their commission dependency and convert direct website visits at 3–4x the rate of OTA referrals. The data is clear: Austin hospitality owners who invest in SEO now win occupancy and margin in 2026.
The 3 places Austin hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong local foot traffic but low online visibility. 68% of bookings came through Expedia; only 8% were direct. Seasonal occupancy swung wildly (peak 89%, valley 34%). Paid ads became expensive and unsustainable.
Rebuilt website targeting specific guest personas: 'date-night hotels East Austin,' 'live music venue hotels Austin,' 'Instagram-worthy hotel rooms downtown'
— Sarah M.
Owner, East Austin Boutique Hotel
Read the full case study →BEFORE → AFTER
Direct Booking Rate · BEFORE
8%
Direct Booking Rate · AFTER
34%
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you rank on page 1 for 40+ high-intent keywords, reduce OTA dependence by 25–40%, and convert direct website traffic at 3–4x the rate of OTA referrals. Your organic revenue scales through seasonal cycles without relying on discounting or paid ads.
Competitive & Keyword Audit
We analyze how OTA sites and competing Austin hotels rank for the keywords your guests search. We uncover the specific intent gaps—the searches you're missing and the revenue sitting on page 2 of Google.
On-Site SEO & Architecture
We restructure your website to speak Google's language. Title tags, meta descriptions, heading hierarchy, schema markup for room types, pricing, availability, and guest reviews. Every page now targets a guest segment (pet owners, business travelers, couples).
Content & Local Authority
We build Google Business Profile excellence and create guest-focused content: guides to neighborhoods, seasonal event travel posts, photo galleries, and FAQ pages that answer real guest questions. This content converts searchers into bookers.
Link Authority & Promotion
We earn high-quality links from Austin travel blogs, hospitality directories, and local news sites. We also build internal links that guide guests from discovery pages to booking pages, increasing conversion velocity.
Monitoring, Iteration & ROI Reporting
We track organic traffic, rankings, clicks, and direct bookings attributed to search. Monthly dashboards show which keywords drive conversions and where to invest next. You see the ROI.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Austin hotels & hospitality brand
The median hotels & hospitality client after 6 months
The exact framework used by top-ranking Austin hotels to reduce OTA dependence, drive direct bookings, and own their organic search presence year-round.
Median result across 12 hotels & hospitality SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results?
Organic search is not overnight, but hospitality is different. High-intent guest searches convert faster than most industries. You'll see ranking improvements in weeks 4–6 and meaningful traffic lift by month 3. Bookings typically follow within 4–6 months. Our fastest client saw direct booking impact in month 2.
Will SEO replace our OTA strategy?
No. SEO reduces dependency on OTAs, not eliminates it. Booking.com and Expedia still drive volume. Our goal: shift your booking mix from 70% OTA / 30% direct to 50% OTA / 50% direct. Lower commission leakage, higher profitability, same or higher total occupancy.
What if we're a smaller property (under 20 rooms)?
Smaller properties often win faster with SEO because they're more nimble and the ROI per room is higher. A 15-room hotel gaining 5 direct bookings per month earns $6K–$12K in recovered margin. We've scaled our approach for boutiques down to 8 rooms.
How much does this cost?
Our Austin hospitality retainer starts at $2,500–$3,500/month depending on property size, current ranking position, and content volume. Most clients see payback (recovered OTA commissions) within 5–7 months. We offer a no-commitment 30-day trial on our Quick Start package.
Do you manage our Google Business Profile?
Yes. GBP optimization is built into every engagement—photos, descriptions, Q&A management, review response strategy, and local citation cleanup. GBP drives 30–40% of our clients' direct booking traffic.
FREE · NO COMMITMENT · 48HR TURNAROUND