Built for Hotels & Hospitality Brands That Have Outgrown Their Last SEO Agency.
Rank for local search, own your customer relationships, and capture direct bookings at higher margins. Built for LA hospitality.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Los Angeles hotels & hospitality is a different game.
We’ve run SEO here. We know what it takes.
Los Angeles hotels losing $12K monthly to OTA over-reliance
Los Angeles hospitality is hyper-competitive: Santa Monica beach resorts, West Hollywood boutique hotels, and Arts District conversions all fight for the same guest. Most depend heavily on Booking.com and Expedia, paying 15–30% commissions on every reservation. Google search intent for 'hotel near me' and 'where to stay in LA' represents untapped direct booking potential worth thousands monthly per property. SEO is the fastest way to reclaim that revenue and build a loyal, repeat-guest database.
The 3 places Los Angeles hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked page 3+ for 'West Hollywood hotel' and 'luxury stays near Sunset Strip'; guests were finding larger competitors first. Paid ads were consuming 18% of room revenue.
Rewrote homepage and room pages with high-intent keywords; optimized for 'luxury hotel West Hollywood with pool' and 'boutique hotel near Sunset Boulevard'
— Marcus T.
General Manager, West Hollywood Boutique
Read the full case study →BEFORE → AFTER
Monthly direct bookings · BEFORE
2–3 bookings
Monthly direct bookings · AFTER
6–8 bookings
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your property ranks in top 3 for 12+ high-intent local keywords, reducing OTA dependence by 20–35%. Within 12 months, organic direct bookings grow 150–200%, your cost per booking drops 40–50%, and you reclaim $18K–$36K in annual commission savings.
Audit & Competitive Map
We analyze your current rankings, on-page SEO, and technical health. We map competitors dominating 'hotels in Santa Monica,' 'West Hollywood lodging,' and district-specific terms. We identify gaps in your content strategy and local authority.
Keyword & Intent Strategy
We segment keywords by guest intent: 'where to stay,' 'book a hotel,' local discovery, and seasonal demand. We prioritize high-margin, low-competition terms specific to your neighborhood (e.g., 'dog-friendly hotels Arts District'). We build a 12-month content roadmap.
On-Page & Technical Optimization
We rewrite title tags, meta descriptions, and H1s for target keywords. We structure schema markup (hotel, room, review, local business). We optimize page speed, mobile experience, and internal linking. We ensure Google Hotel Ads integration.
Content Creation & Authority Building
We create pillar pages ('Best Hotels in Santa Monica'), cluster content (neighborhood guides, room type comparisons, local travel tips), and earn backlinks from LA travel blogs and local directories. We integrate guest reviews and testimonials into SEO-friendly formats.
Launch, Monitor & Iterate
We deploy all optimizations, set up Google Search Console tracking, and monitor rankings, CTR, and conversion rate. Monthly, we refine based on data: pause underperforming content, double down on high-ROI keywords, and adjust for seasonal trends.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Los Angeles hotels & hospitality brand
The median hotels & hospitality client after 6 months
A step-by-step guide showing Los Angeles hoteliers exactly which keywords to target, how to optimize your site, and how to build the authority Google rewards. Includes a competitive benchmark for your neighborhood.
Median result across 12 hotels & hospitality SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see rankings and direct bookings?
Most Los Angeles hotels see page 2–3 rankings within 8–12 weeks and top 3 positions within 4–6 months. Direct bookings typically increase 20–30% within the first 3 months as on-page optimization and early content launch. Seasonal keywords and authority-building content show results in months 4–9. We set expectations monthly via dashboards.
Will SEO replace Google Ads, or should I keep both?
SEO and Ads serve different roles. Ads capture urgent intent ('book now'); organic builds authority and long-term traffic. Most clients we work with reduce Ads spend by 30–50% as organic grows, freeing budget for content and other channels. Some keep both: organic for discovery, Ads for peak season or competitive keywords. We advise based on your margins and occupancy targets.
How do you handle Booking.com and Expedia's dominance in search?
OTAs rank high for generic terms like 'hotels in LA,' but they struggle with hyper-local intent: 'dog-friendly boutique hotel Santa Monica' or 'Arts District lofts near galleries.' We target these long-tail, high-intent keywords where you can win. We also optimize your Google Hotel Ads feed so you appear alongside OTAs—but with direct booking CTAs. Over 12 months, this strategy captures 25–35% of your bookings back from OTAs.
What if my website is outdated or not mobile-friendly?
We assess technical health in week 1–2. If your site needs a rebuild, we advise on modern platforms (WordPress, Webflow) and can recommend partners. If it's salvageable, we optimize speed, mobile UX, and schema without a full relaunch. Either way, technical fixes are part of our scope; we don't charge separately for core SEO health improvements.
How much does SEO cost, and what's included?
Los Angeles hotel SEO retainers range $3,500–$8,500/month depending on scope (property size, current rankings, competition level, content volume). The range covers: audit, keyword strategy, on-page optimization, content creation, link building, monthly monitoring, and strategy adjustments. We also offer project-based pricing for audits and one-time optimizations. Most hotels see positive ROI by month 4–5, breaking even before year-end.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Los Angeles hotels & hospitality market diagnostic.
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