Built for Hotels & Hospitality Brands That Have Outgrown Their Last SEO Agency.
Reclaim visibility on Google. Convert website visitors into direct bookings. Reduce Booking.com dependence. Grow faster.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
San Francisco hotels & hospitality is a different game.
We’ve run SEO here. We know what it takes.
San Francisco hotels losing direct bookings to OTA algorithms.
San Francisco's hospitality sector is hyper-competitive—SoMa, the Financial District, and the Mission each host dozens of hotels fighting for the same search traffic. Guests still use Google before they book, but most hotels rank on page 2 or 3, invisible to high-intent travelers. The winners aren't just bigger; they're smarter about SEO, local search optimization, and conversion-focused content. Your guests are searching for you. The question is whether Google shows them your website or your competitor's.
The 3 places San Francisco hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked on page 2–3 for 'tech hotels SoMa' and 'extended stay San Francisco.' Website received 400 visits/month but converted fewer than 2% to direct bookings. 65% of revenue came from Booking.com at 18% commission.
Repositioned keyword strategy around 'tech-friendly hotels near [specific buildings]' and 'monthly rentals SoMa' with 40–60 monthly searches each.
— Michael T.
General Manager
Read the full case study →BEFORE → AFTER
Direct bookings per month · BEFORE
12–15
Direct bookings per month · AFTER
38–42
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll rank in the top 3 for 30–50 high-intent keywords, attract 40–70% more organic traffic, and convert 5–12% of that traffic into direct bookings. You'll reduce OTA dependence, increase direct booking margin, and build predictable seasonal demand.
SEO Audit & Competitive Mapping
We analyze your current rankings, on-page health, and technical SEO. We map your 15–20 strongest competitors across SoMa, Financial District, and Mission hotels to identify ranking gaps and keyword opportunities specific to your location and guest segments.
Keyword & Intent Strategy
We identify 60–100 high-intent keywords your guests actually search—from 'business hotels near SOMA' to 'pet-friendly hotels San Francisco financial district.' We segment by seasonality, guest type (corporate, leisure, extended stay), and booking stage.
On-Page & Technical Optimization
We rewrite meta titles, descriptions, H1/H2 tags, and page content to match target keywords and guest intent. We fix crawl errors, improve site speed, and optimize your schema markup so Google understands your amenities, rates, and location.
Content & Local Authority Building
We create landing pages for your strongest keyword clusters and build local authority through Google Business Profile optimization, local citations, and SEO-focused blog content (guest guides, district spotlights, seasonal travel tips) that attracts backlinks and establishes expertise.
Conversion Optimization & Measurement
We audit your booking funnel, improve trust signals (reviews, certifications, direct booking incentives), and set up conversion tracking so you see exactly which keywords and pages drive direct reservations. Monthly reporting ties SEO activity to room revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Francisco hotels & hospitality brand
The median hotels & hospitality client after 6 months
A step-by-step guide to reducing OTA dependence, ranking for high-intent keywords, and converting more guests directly—with specific tactics for SoMa, Financial District, and Mission hotels.
Median result across 12 hotels & hospitality SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does it take to see ranking improvements?
Most hotels see top 10 rankings for 10–15 target keywords within 8–12 weeks, and top 3 rankings within 4–6 months. Results depend on current domain authority and competition. We'll set realistic timelines during the audit phase.
Will SEO help if I'm already using Booking.com and Expedia?
Absolutely. SEO reduces your *dependence* on OTAs, not your presence on them. You'll capture guests who search Google first, convert them to your site, and give them a reason to book direct (exclusive rates, loyalty perks). Your OTA listings still work; you're just not relying on them for 100% of your revenue.
What if my hotel is small or in a less-known neighborhood?
Size doesn't determine ranking—relevance and authority do. We've ranked boutique 20-room hotels ahead of 200-room chains by targeting niche keywords (e.g., 'quiet hotels Mission District' or 'yoga-friendly hotels near SOMA'). The Mission and SOMA have high search volume; we'll find the keywords where you can win.
Do you guarantee ranking #1?
No legitimate SEO agency guarantees #1 rankings. Google's algorithm is complex and competitive in San Francisco is intense. We *do* guarantee transparent reporting, best-practice optimization, and measurable progress toward your top 10 and top 3 keywords within defined timelines.
How much does SEO cost vs. my current Booking.com commission?
Our retainer ranges from $3,500–$8,500/month depending on scope and competition. For most hotels, a single additional direct booking per week (5–6 per month) pays for SEO while saving 15–20% in commissions. Our case studies show payoff within 3–4 months for most clients.
FREE · NO COMMITMENT · 48HR TURNAROUND
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