Built for Hotels & Hospitality Brands That Have Outgrown Their Last Paid Marketing Agency.
Your website traffic exists. Most converts to Booking.com instead of your property. We fix that—with paid marketing that drives direct reservations.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
San Francisco hotels & hospitality is a different game.
We’ve run Paid Marketing here. We know what it takes.
San Francisco hotels bleeding millions to OTAs. Reclaim direct bookings.
San Francisco's hospitality market is dense, competitive, and OTA-dependent. With tech, biotech, and finance driving visitor volume year-round, demand is there—but 70% of bookings still flow through intermediaries, cutting your margin by 15–25%. The window to capture direct bookings is open: hotel owners who pivot to performance-first paid advertising are reclaiming 30–40% of their booking volume within six months. Your problem isn't demand. It's visibility and conversion on your own channels.
The 3 places San Francisco hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
68% of bookings flowed through Booking.com and Expedia. Website traffic existed (8,200/month) but converted at only 19%. Off-peak seasons (Nov, May–Jun) saw occupancy drop to 58–64%. Paid ad spend of $4,200/month was yielding ROAS of 1.9x.
Rebuilt Google Search and Performance Max campaigns with seasonal bid modulation and high-intent keyword segmentation (conference travelers, luxury weekend getaways, tech executive relocation).
— Maria R.
General Manager
Read the full case study →BEFORE → AFTER
Monthly Direct Booking Revenue · BEFORE
$28,400 (32% of bookings)
Monthly Direct Booking Revenue · AFTER
$62,100 (68% of bookings)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month six, you'll operate with 35–50% of bookings coming direct to your site instead of OTAs—reclaiming $12,000–$35,000/month in margin per property. Your ROAS will stabilize at 3.5–5.5x, occupancy will smooth across seasons, and you'll own your guest relationship from first click to repeat stay.
Audit & Positioning
We analyze your current paid campaigns, website conversion flow, and OTA dependency. We map your booking margin loss and identify high-intent keywords and audiences San Francisco travelers use—from tech conference attendees to luxury weekend visitors.
Campaign Architecture
We build a funnel-first paid strategy: awareness campaigns (Performance Max, YouTube) to capture first-time San Francisco visitors; consideration retargeting (Meta, Google Search) to recapture abandoners; and dynamic remarketing to users who visited but didn't book.
Conversion Setup & Optimization
We install pixel-level booking conversion tracking across Google, Meta, and your website. We audit and optimize your booking path—form fields, checkout flow, mobile experience—to reduce friction and lift direct conversion rate by 18–32%.
Launch & Real-Time Tuning
Campaigns go live with week-one monitoring. We optimize bid strategies, pause underperforming audiences, expand winners, and shift budget toward channels and keywords driving bookings under your target cost. Weekly reporting tied to actual reservation revenue, not clicks.
Scaling & Margin Defense
Once proven ROAS is locked (typically 3.2–4.8x by month 3), we scale budget to high-performers, introduce seasonal bidding rules for off-peak demand capture, and layer in predictive audience modeling to maximize occupancy year-round.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Francisco hotels & hospitality brand
The median hotels & hospitality client after 6 months
Stop bleeding margin to Booking.com and Expedia. Get the exact paid marketing playbook top San Francisco hotels use to capture 40–50% of bookings directly—and reclaim $10K–$35K/month per property.
Median result across 12 hotels & hospitality Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see direct booking results?
Expect week-one learnings (top-performing audiences, keyword intent patterns). Meaningful conversion lift and ROAS proof typically lands by week 6–8. Full optimization and scaling happens by month 4–6. San Francisco's market moves fast—top performers see results faster because demand density is high.
What if our website conversion rate is already low? Does paid even work?
Yes—and it's urgent. Low site conversion means you're paying for traffic that doesn't book. We run two parallel initiatives: fix your booking path (forms, checkout, mobile experience) while simultaneously running retargeting campaigns to recapture abandoners. By month two, you'll see 15–25% lift in direct conversion rate, which multiplies the ROI of your paid spend.
How much should we budget for paid marketing?
San Francisco hospitality budgets typically range $3,500–$12,000/month depending on property size and occupancy targets. A 40-room hotel aiming for 40%+ direct bookings usually lands around $6,000–$8,000/month. That spend should generate 3.5–5x ROAS, meaning $21K–$40K in direct booking revenue. We'll recommend a specific budget after auditing your current performance and occupancy goals.
What's included in your retainer?
Campaign management (setup, bidding, daily optimization), conversion tracking and analytics, creative production and testing, bi-weekly performance reporting, and monthly strategy reviews. We do not build websites or run organic SEO—we focus exclusively on paid channels tied to direct booking revenue. Optional add-ons include landing page optimization and booking funnel consulting.
Are you going to recommend we cut OTA channels?
No. OTAs are a reliable occupancy floor. What we do is shift your budget so you're not dependent on them for 70%+ of revenue. We'll help you understand the true commission cost of each channel and rebalance your portfolio toward direct bookings—where you own the margin and the guest relationship. Some OTA presence is smart; over-reliance is margin suicide.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your San Francisco hotels & hospitality market diagnostic.
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