Built for Hotels & Hospitality Brands That Have Outgrown Their Last Social Media Agency.
Social-first strategy converts your followers into direct bookings. Build loyal guests, own your customer relationships.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
San Francisco hotels & hospitality is a different game.
We’ve run Social Media here. We know what it takes.
San Francisco hotels lose 40% revenue to OTA commissions annually
San Francisco's hospitality landscape is uniquely competitive: tech-wealthy guests expect personalized, Instagram-worthy experiences, and seasonal tourism swings create unpredictable occupancy. OTA dependency drains 15–30% of booking revenue to commissions. Hotels that build authentic community on Instagram, TikTok, and email retain guests year-round and command premium direct rates. Social proof and user-generated content are non-negotiable in a market where travelers research obsessively before booking.
The 3 places San Francisco hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
70% of bookings came through OTAs. Website traffic was strong (2,500/mo) but converted at only 1.2%. Seasonal occupancy swung from 85% (summer) to 45% (January). No email list, no community engagement.
Built a 90-day UGC campaign featuring guest stories, neighborhood guides, and behind-the-scenes content. Grew Instagram followers from 3,200 to 8,100 in 6 months.
— Maria G.
Owner & General Manager
Read the full case study →BEFORE → AFTER
Direct Booking Rate · BEFORE
30%
Direct Booking Rate · AFTER
68%
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a thriving email list of 3,000–5,000 direct bookers, a content engine that converts at 3–4% on your website, and a measurable shift from OTA dependency to owned channels. Your direct booking rate rises 8–15 percentage points, recovering $80,000–$200,000+ in lost commission annually.
Audit & Strategy
We analyze your current social presence, website, and booking funnel. We identify which content resonates with San Francisco travelers (tech-forward, experience-focused, sustainability-conscious). We map your seasonal demand patterns and competitive landscape in SoMa, Mission, and the Financial District.
Content & Email Setup
We build a monthly content calendar (Instagram, Reels, TikTok, email) designed to showcase guest experiences and local partnerships. We set up automated email workflows to convert website visitors and social followers into direct booking subscribers. Every post and message drives toward owned-audience growth.
Community Activation
We launch user-generated content campaigns, local influencer partnerships, and guest testimonial series. We run targeted social ads to convert high-intent audiences (event attendees, conference visitors, relocating tech talent) into direct bookers. We build authentic engagement, not vanity metrics.
Conversion Optimization
We test landing pages, email subject lines, and call-to-action buttons to maximize direct booking rates. We implement attribution tracking so you know which social posts and email sequences drive revenue. We optimize for direct bookings, not just clicks.
Scale & Ownership
We train your team to manage daily community engagement and email nurture. We provide monthly strategy reviews, competitive benchmarking, and seasonal campaign planning. You own the strategy; we evolve it with data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Francisco hotels & hospitality brand
The median hotels & hospitality client after 6 months
A data-backed framework showing exactly how to convert social followers and website visitors into direct bookings. See the email sequences, content calendar, and conversion metrics that work in SF's competitive hospitality market.
Median result across 12 hotels & hospitality Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see direct booking increases?
Most clients see measurable improvements in direct booking rate within 6–8 weeks. Email subscribers start converting immediately. Website conversion rate gains appear in weeks 4–6. Full ROI (OTA commission savings + higher email revenue) typically materializes within 4–6 months. We track attribution weekly so you see progress in real time.
What if our team doesn't have time to manage social daily?
That's the norm. We handle strategy, content creation, posting, and community management for the first 3–6 months. We then train your team on processes and templates so they can sustain or scale. Many clients choose a hybrid: we manage Instagram/Reels, you focus on email and direct guest relationships. Your role is strategic, not tactical.
How do you account for seasonal demand swings?
Seasonal planning is built into our strategy. We create off-peak campaigns (flash sales, work-stay packages, event tie-ins) and prime-season campaigns (early-bird discounts, VIP perks). Email and social content shift month-to-month to match occupancy cycles. Our goal is to smooth volatility and fill nights that would otherwise go empty.
Can you help us compete with larger hotel chains?
Yes. Chains have scale; you have agility and personality. We position boutique and mid-market hotels as 'insider' experiences, community-driven, and locally authentic. San Francisco travelers—especially tech professionals and repeat visitors—prefer that over corporate sameness. Your social story is your competitive advantage. We amplify it.
What if we're already working with another agency?
We can audit their work and either improve it or transition cleanly. Most hotels we work with were underspending on social or getting vanity-focused (high follower counts, low conversion). We align their existing assets and channels toward revenue. If it's a retainer conflict, we can discuss a transition timeline.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your San Francisco hotels & hospitality market diagnostic.
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