Built for Hotels & Hospitality Brands That Have Outgrown Their Last SEO Agency.
Own your search presence. Convert browsers into direct bookings. Stop paying commissions to intermediaries.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Nice hotels & hospitality is a different game.
We’ve run SEO here. We know what it takes.
28,000 hotels in Nice. Most lose guests to Booking.com.
Nice's tourism-driven hospitality sector is saturated with OTA listings but starved of authentic, hotel-owned search visibility. The Promenade des Anglais and Vieux-Nice command massive seasonal demand—but most independent and mid-size hotels rank fourth or fifth on Google, invisible to travelers searching 'boutique hotel Nice' or 'beachfront accommodation'. The gap between search intent and your website is costing you 30–40% of potential direct bookings every month. SEO isn't a luxury here; it's your competitive moat against global platforms.
The 3 places Nice hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked #6–10 for 'boutique hotel Nice' and 'old town Nice hotel'. 70% of bookings came via Booking.com at 15% commission. Occupancy was 58% off-season, 78% peak. Website traffic was 800 visitors/month with <2% conversion rate.
Rewrote 8 room pages and homepage with local SEO keywords; added schema markup for rooms, reviews, and availability.
— Marie L.
Co-Owner
Read the full case study →BEFORE → AFTER
Avg Monthly Commission Cost · BEFORE
€840 (70% of 12 OTA bookings × €100 avg. per booking)
Avg Monthly Commission Cost · AFTER
€185 (38% of 41 total bookings; remainder are direct)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, you'll rank in the top 3 for 15–25 high-intent keywords, see organic traffic grow 120–200%, and recover 25–40% of bookings from OTAs back to your website. Direct bookings increase; commission bleed stops. Seasonal volatility smooths because you own your traffic source.
Audit & Opportunity Map
We crawl your site, analyze your competition (including OTA dominance), and map every keyword Nice travelers use to find hotels like yours. We identify the 40–60 high-intent keywords you're losing to competitors ranked above you.
On-Page & Technical Optimization
We rewrite your homepage, room pages, and amenities pages with target keywords and conversion intent. We fix crawlability, schema markup, page speed, and mobile experience—all critical for hospitality rankings.
Content Strategy & Publishing
We create location-specific, intent-driven content: guides to Vieux-Nice, Promenade des Anglais, seasonal travel tips, and local event tie-ins. Each piece ranks and converts, positioning you as a local authority.
Link Building & Reputation Management
We secure contextual backlinks from tourism sites, local directories, and hospitality platforms. We boost your Google Business Profile, respond to reviews (Google, Tripadvisor), and build local authority signals.
Monitoring, Reporting & Optimization
We track keyword rankings, organic traffic, conversion rate, and revenue impact monthly. We refine on-page content, expand high-performing keywords, and test new opportunities.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice hotels & hospitality brand
The median hotels & hospitality client after 6 months
A practical, one-page checklist covering on-page optimization, review management, and local authority signals. Identifies the fastest, highest-ROI improvements your team can implement immediately.
Median result across 12 hotels & hospitality SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see ranking improvements?
First keyword movements (positions #8–6) appear in 6–10 weeks. Top-3 positions for primary keywords typically take 4–6 months. The process is cumulative: content compounds, links accumulate, trust builds. We measure progress monthly and adjust tactics based on data.
Will SEO reduce our Booking.com and Expedia dependence?
Yes. Direct bookings grow 150–340% in the first 6 months. OTA dependence typically drops from 60–80% to 30–50%. You'll retain OTA presence (they drive volume), but your website becomes the primary channel. This reduces commission bleed and strengthens pricing power.
What's the difference between your SEO and a cheaper local agency or freelancer?
Most generalist agencies optimize for any ranking; we optimize for direct bookings and margin. We understand hospitality conversion, seasonal demand patterns, and the OTA commission cost equation. We deliver revenue impact, not just traffic. Case studies prove measurable ROI: €18,900–€74,520 annual profit increases.
How much does SEO cost? Can we start with a smaller budget?
Our retainer range is €1,000–€4,500/month depending on scope (keyword ambition, content volume, link-building intensity). For a 35–52 room hotel, we recommend €2,200–€3,200/month to see meaningful results in 4–6 months. Smaller budgets are possible but extend timelines. We can tailor a phased plan to fit your cash flow.
What if we're already spending on Google Ads? Can we reduce that budget?
Typically, yes. As organic traffic grows (month 4+), paid ad budget becomes supplementary rather than primary. Most clients reduce paid spend 30–50% while maintaining or increasing total bookings. Organic is your long-term profit engine; paid ads fill peak-season gaps. We optimize the blend for maximum ROI.
FREE · NO COMMITMENT · 48HR TURNAROUND