Built for Hotels & Hospitality Brands That Have Outgrown Their Last SEO Agency.
SEO strategy that converts website visitors into direct bookings at 3x higher margins than Booking.com and Expedia referrals.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Paris hotels & hospitality is a different game.
We’ve run SEO here. We know what it takes.
Paris hotels losing 40% of bookings to OTA platforms needlessly
Paris's hospitality sector is experiencing unprecedented OTA saturation, with travellers defaulting to aggregator platforms despite higher commissions eroding hotel margins. Search demand for "hotel Paris" and neighbourhood-specific queries remains at record highs—yet most independent and mid-sized properties lack ranking visibility for these high-intent searches. The opportunity lies in capturing travellers already searching for your city, district, and property type before they land on third-party marketplaces. Hotels that own their search visibility typically convert 2.8x more direct bookings and reduce dependency on platforms taking 15–25% commission.
The 3 places Paris hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked #47–#120 for searches like 'boutique hotel Marais Paris' and '4-star hotel Le Marais'; 78% of bookings came from Booking.com at 18% commission; website received ~400 monthly visitors with 0.8% booking conversion (3 conversions/month). Seasonal dips in autumn/winter left rooms vacant 35% of the time.
Built hyper-local landing pages for Le Marais, nearby metro stations, and seasonal keywords ('Marais hotel Christmas markets', 'boutique hotel Paris autumn break'). Optimized each for click-through and direct booking intent.
— Marie B.
Owner, Boutique Hotel Le Marais
Read the full case study →BEFORE → AFTER
Monthly Revenue From Direct Bookings · BEFORE
€2,100 (3 bookings × €700 avg. rate)
Monthly Revenue From Direct Bookings · AFTER
€12,600 (18 bookings × €700 avg. rate)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 4–6 months, you'll own the search visibility for your core property types and neighbourhoods in Paris, capturing 200–500 additional monthly organic visitors at a cost per booking 60–70% lower than OTA platforms. Direct bookings become your primary channel, commissions collapse, and occupancy stabilizes across seasons through predictable, owned demand.
SEO Audit & Competitive Intelligence
We analyse your current rankings, technical health, and content gaps across Paris hospitality search terms. We profile 5–7 top-ranking competitors in your segment (luxury, boutique, family, business) to identify keyword opportunities, backlink sources, and content strategies you're missing. This becomes your baseline and roadmap.
Keyword Strategy & Content Roadmap
We develop a tiered keyword framework targeting high-intent searches: neighbourhood-specific (e.g., 'hotel Marais 4-star'), seasonal queries (e.g., 'Paris hotel summer holidays'), and property-type searches (e.g., 'boutique hotel Paris luxury'). We map content to your booking funnel—awareness, consideration, decision—with focus on direct booking conversion.
On-Page & Technical Foundation
We optimize your Google Business Profile (reviews, photos, booking link), implement schema markup (local business, rooms, rates, reviews), fix crawl/indexing issues, and build location-specific landing pages for key arrondissements and property types. Your website becomes a fully functional 'search asset' rather than a brochure.
Content Publishing & Authority Building
We execute your content calendar, publishing 2–3 pieces weekly (blog posts, guides, seasonal content) that target high-intent keywords and answer traveller questions. Simultaneously, we build your local backlink profile through Paris hospitality directories, tourism boards, travel publications, and earned media, positioning you as a local authority.
Conversion Funnel & Reporting Setup
We integrate UTM tracking, set up Google Analytics 4 goals (e.g., website to booking conversion, lead form submissions), and create a monthly performance dashboard showing organic traffic, keyword rankings, and booking conversions attributed to SEO. You see exactly which search terms drive revenue and where to invest next.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris hotels & hospitality brand
The median hotels & hospitality client after 6 months
See exactly how much revenue you're leaving on the table by relying on OTA platforms, and which search terms your competitors are already ranking for.
Median result across 12 hotels & hospitality SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see measurable results from SEO?
Quick wins (15–25 new organic visitors monthly) appear in 8–12 weeks as we optimize on-page elements, GBP, and publish first content pieces. Significant traffic and booking growth (2–3x baseline) typically materializes by month 4–6 as rankings compound. Seasonal strategies show measurable occupancy impact within their target season (e.g., summer holiday content drives bookings in June–August).
What's the commitment? Can we pause or cancel anytime?
Our typical engagement is a 6–12 month retainer (€2,200–€5,500/month depending on property size and scope). Most clients commit to 6 months to see the compounding effect of rankings, content, and conversion funnel optimization. You can pause or adjust scope, but we recommend continuity—SEO is a long-term asset, not a one-time project. We'll discuss flexible terms based on your timeline and budget.
Will SEO hurt our current OTA bookings?
No. SEO drives *additional* bookings from travellers searching directly on Google, not from OTA platforms. You're expanding your funnel, not cannibalizing existing channels. Many clients maintain OTA presence while building direct channels—it's a portfolio approach. OTA platforms actually remain valuable for last-minute, high-volume periods; SEO fills occupancy gaps and reduces seasonal swings.
What if we don't have a dedicated marketing person on staff?
That's typical for most Paris hotels. We handle all SEO execution (content, technical, link building, analytics). Your team's role is to provide property information (rooms, amenities, rates), user feedback, and seasonal insights. We'll do quarterly strategy reviews with you—no special skills required. We'll also train one person on your team to manage Google Business Profile and monitor reviews, which takes 1–2 hours weekly.
How do you measure success?
We track three metrics: (1) organic search rankings for your target keywords, (2) organic website traffic attributed to SEO campaigns, and (3) bookings and revenue from organic search. You'll see a monthly dashboard showing all three. We set baseline targets in month 1 and adjust strategy if we're off-track. Revenue attribution requires proper booking tracking setup, which we handle in week 1.
FREE · NO COMMITMENT · 48HR TURNAROUND